WHAT IS HAPPENING IN THE‘APP FACTORY’MOBILE EXPERIENCE AND CASE STUDIESZURICH, MARCH 7TH, 2012CHRISTIAN AAEN
AGENDA1. Ciklum Services & Consulting (CSC) In Short2. A Perspective From The Shop Floor3. Cases4. Homework + People + Pro...
CIKLUM SERVICE AND CONSULTINGOVERVIEW     a) Client Satisfaction     b) Team productivity     c) Value Adding Services aro...
A PERSPECTIVE FROM THE ‘SHOP FLOOR’                                      4
A GLANCE AT THE PAST: Q3 2010Cross-Platform Development                           Porting                                 ...
A GLANCE AT THE PAST: Q4 2011Native development (Objective-C,         HTML5, mobile web, PhoneGapJava, etc.)              ...
WHAT IS ACTUALLY HAPPENINGON THE ‘SHOP’ FLOOR                             7
‘SHOP’ FLOOR - RETROSPECTIVE•   Average size of each project is ~400 hours•   HTML platform projects are significant small...
THE PROMISE OF THE MAGIC WANDIN MOBILE•   Magic wand exam failed. There is no magic in    the mobile world...•   On the co...
CASES        10
CASE: LINKEDIN• Reused HTML parts  from web app• Used for web-based  content parts• The same code for  mobile web, iOS and...
CASE: DELL MOBILE• Pure HTML5• Working ... But …• really slow• ... And buggy                      12
HOMEWORK + PEOPLE + PROCESS              =SUCCESSFUL IDEAS TO APPS(TORE)                                 13
UNDERSTAND THE BEHAVIORAL  PATTERN OF YOUR SEGMENT Hourly distribution of searches by platform12:00 AM     3:00 AM       6...
WHAT CAN BUSINESSES DO TO TAKEADVANTAGE OF THE GROWTH OF MOBILE?   Develop & Integrate Your Mobile Strategy   Build Your M...
ATTRACT & DEVELOP THE RIGHTPEOPLE            • Organizing Mobile Saturdays            • Hosting ‘Hackathons’            • ...
PREPARE TO ADAPT TO CHANGESAGILE/SCRUM                              17
TYPICAL PROJECT EVOLUTION,ILLUSTRATED A.Project EvolutionA.Requirements Captured                                  B.B.Wire...
WE’VE DONE THIS FOR A COUPLE OF COMPANIES/BRANDSPrintemps   LILLY A/S     Tryg   • 8 year+ mobile expertise               ...
Q&A          Thank You!      I would be happy to      answer Questions?                            20
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Ciklum Seminar Zurich March 7, 2012 - Christian Aaen (Ciklum)

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Based on our Project Office’s experience of developing literally hundreds of mobile applications, this presentation will focus on what it takes to „bring ideas to the AppStores“! What are the requirements and constraints we see every day when working with our clients. What options are there for multi-platform development? All the practical experience is based on real cases from our „app factory“.

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Ciklum Seminar Zurich March 7, 2012 - Christian Aaen (Ciklum)

  1. 1. WHAT IS HAPPENING IN THE‘APP FACTORY’MOBILE EXPERIENCE AND CASE STUDIESZURICH, MARCH 7TH, 2012CHRISTIAN AAEN
  2. 2. AGENDA1. Ciklum Services & Consulting (CSC) In Short2. A Perspective From The Shop Floor3. Cases4. Homework + People + Process = Successful Ideas To Apps(tore)5. Q&A 2
  3. 3. CIKLUM SERVICE AND CONSULTINGOVERVIEW a) Client Satisfaction b) Team productivity c) Value Adding Services around the core team (Projects, Peak, Consulting)
  4. 4. A PERSPECTIVE FROM THE ‘SHOP FLOOR’ 4
  5. 5. A GLANCE AT THE PAST: Q3 2010Cross-Platform Development Porting •The same operating system •The same development tools•Different Platforms•Different Operating Systems•Different Development Environments 5
  6. 6. A GLANCE AT THE PAST: Q4 2011Native development (Objective-C, HTML5, mobile web, PhoneGapJava, etc.) • Needs HTML5 and JavaScript• Targeted for the only platform knowledge• Needs programming knowledge and • Lack of professional, experienced experience developers using JavaScript mobile• (All best apps are native apps!) frameworks • Slower and less polished apps than native onesPlatforms like Netbuiscuits, Mobile builders like BiznessApps,Titanium, Marmelade, S2M etc. MobileRoadie, etc.• Need some time to learn the • Produce native apps platform • Targeted for application categories:• Multiplatform development like RSS reader, e-shop, etc.• There are some restrictions of the • Suitable only for really simple apps platform 6
  7. 7. WHAT IS ACTUALLY HAPPENINGON THE ‘SHOP’ FLOOR 7
  8. 8. ‘SHOP’ FLOOR - RETROSPECTIVE• Average size of each project is ~400 hours• HTML platform projects are significant smaller• 90% of all projects are client & server side• Global companies (primarily B2C) with corporate marketing departments tend to make a strategic cross-platform choice for their global (corporate controlled) marketing efforts ( reach)• Larger media companies still seem undecided ...• Increasing number of native apps being developed for B2B use• Certain sectors are pushing hard on mobile web (travel)• Tablets playing an increasing role (T-Commerce) 8
  9. 9. THE PROMISE OF THE MAGIC WANDIN MOBILE• Magic wand exam failed. There is no magic in the mobile world...• On the contrary – the landscape has become more complex!• Technology, devices and human behaviour is constantly changing 9
  10. 10. CASES 10
  11. 11. CASE: LINKEDIN• Reused HTML parts from web app• Used for web-based content parts• The same code for mobile web, iOS and Android• Ability to change web- based parts quickly• Used Backbone and Underscore libs 11
  12. 12. CASE: DELL MOBILE• Pure HTML5• Working ... But …• really slow• ... And buggy 12
  13. 13. HOMEWORK + PEOPLE + PROCESS =SUCCESSFUL IDEAS TO APPS(TORE) 13
  14. 14. UNDERSTAND THE BEHAVIORAL PATTERN OF YOUR SEGMENT Hourly distribution of searches by platform12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Tablet Mobile Desktop Source: Google Internal data, Global, Oct 2011 14
  15. 15. WHAT CAN BUSINESSES DO TO TAKEADVANTAGE OF THE GROWTH OF MOBILE? Develop & Integrate Your Mobile Strategy Build Your Mobile Destination(s) Take advantage of the immediate nature of Mobile users Connect & Engage With Your Users 15
  16. 16. ATTRACT & DEVELOP THE RIGHTPEOPLE • Organizing Mobile Saturdays • Hosting ‘Hackathons’ • Speakers Corner • Mobile Practice Leader Groups • Mobile Incubation • Mobile vertical of our Project Office is 60+ Developers • 150+ mobile dedicated team members • ... The Mobile Community Is Still Growing ... 16
  17. 17. PREPARE TO ADAPT TO CHANGESAGILE/SCRUM 17
  18. 18. TYPICAL PROJECT EVOLUTION,ILLUSTRATED A.Project EvolutionA.Requirements Captured B.B.WireFramesC.Project specificationD.Intermediary VersionsE.Final delivery C. D. E.
  19. 19. WE’VE DONE THIS FOR A COUPLE OF COMPANIES/BRANDSPrintemps LILLY A/S Tryg • 8 year+ mobile expertise • Experience with all platforms • Hundreds of projects • Thousands of individual builds delivered Energy Intelligence Yelp.com CNN CocaCola Maggi HeatMapz Carlsberg Øl 19
  20. 20. Q&A Thank You! I would be happy to answer Questions? 20
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