Working To A Brief Pro-FormaPresentation Transcript
Working to a Brief LO1 Nicola & Courtney
Contractual BriefDefinitionA company, such as a media company signs an agreement to complete a specific task given to them and completes it within a certain time and for a certain fee.AdvantagesYou can almost guarantee that it will be done for when you need it.DisadvantagesIf the company do not manage to do as the agreement says, they could be found in breach and could face legal action. This is why it is important to read what you are agreeing to do.
Formal BriefDefinitionA client provides a company with a brief that simply indicates what they would like the company to do.AdvantagesThe brief only contains the information that the company need.DisadvantagesFormal briefs are not always legally binding. If there are any additional information or changes, there will need to be negotiations.
Informal BriefDefinitionAn informal brief is most likely a verbal agreement. No contract or written document is needed.AdvantagesAs there is no guideline to follow, this allows people to be more creative and create what they like. It will also be a lot more stress free.DisadvantagesThis can be risky as there is no document stating anyone agreed to do anything, the the outcome could be nothing.
Co-Operative BriefDefinitionA Co-Operative brief is where two or more companies are hired to complete the task.AdvantagesThe companies work together to do the brief, adding more creativeness to it and more ideas. This may also take a considerably shorter time to complete rather than just one small company doing it themselves.DisadvantagesDisagreements can occur, a negotiated brief would have to be sent to and appeal to both companies.
Negotiated BriefDefinitionWhen two or more media companies are both working together on a brief, they can have conflicting ideas and when this happened they have to have a negotiating brief.AdvantagesMore ideas and creativeness can be added. Including changing the visual style or changing the content, regarding the product still stays within the boundaries of the legal or ethical obligation.DisadvantagesBoth companies and the client have to agree to the negotiated brief to allow them to continue completing it
Commission BriefDefinition• A Commission brief is when a large media company hires an independent media company to work and create the product for themAdvantages• The independent company will be paid for doing this, and could even get part of the companys profit every time it is sold or broadcasted. For example, it if was to write the credits for a film, every time the film is shown so are the credits, so they will get money for he credits being broadcasted on television.Disadvantages• The brief has to be negotiated between two media companies rather than just one client, this can cause different ideas and conflict between both companies.
Tender BriefDefinition• A tender brief is where a client publishes that they need a brief to be made. When it is noticed, production companies then produce a brief, proposal and budget and it is then pitched to the client.Advantages• For the company needing the brief, an advantage is that if a lot of production companies decide to make a brief for them, they have lots of option to choose from.Disadvantages• The production companies disadvantage is that they could use a lot of time doing and making it, and then not get chosen by the client.
Competition BriefDefinitionA competition brief is where it is open to all of the production companies, who then, if they want, complete the brief, hoping their completed work will get chosen by the client.AdvantagesOnly the winning company get paid.DisadvantagesYou may have used up the companies money, time and not get chosen.
My BriefWhich structure/structures will the Vegetarian Recipe Cards brief use?Reference your reasons for choice/choicesOur brief will be the informal brief, this is because we have only been told we have to make vegetarian recipe cards, we have no guidelines to follow, no certain type.
Reading the BriefWhy is important to thoroughly read your brief?If you don’t read the brief through properly, it is east to make mistakes or miss anything details the client wants including. It is important to get the nature of the project, by reading the brief thoroughly. You need to read the brief to understand the demand.
Reading the BriefWhat is the nature and demand of the Vegetarian Recipe Cards brief?The nature is a set of 8 cards, suitable for vegetarians and vegans. They have to have a clear theme through out all of them with the clients logo and banner across the bottom.The demand is if we could help them with the lamination of the cards at all.
Negotiating a BriefWhy is it important to discuss the brief with your client prior to production?It’s important to discuss the brief before the complete project because if there is any detail that wants to be added, there is time and if anyone has any questions before it needs to be handed over, there is time to adjust anything.You can look over what the company has produces for you, to see if they have not met the brief. You can tell them if they need to change anything at all.They are also important as if it doesn’t match the brief, you don’t get paid.
Negotiating a BriefWhat are the advantages and disadvantages of employing discretion with a brief?The advantages of this are the company has the chance to use their own ideas more wisely, and be more lenient on what they want to put on the project, they can be more creative with what they can do.A disadvantage is the client may not like it and it might not properly meet the brief. It could possibly conflict with the brief.
Negotiating a BriefAre there any potential legal/ethical/regulatory issues with the brief’s proposed product?We have regulatory rules to follow, found on the websitehttp://www.cap.org.uk/Advertising-Codes/Non-broadcast-HTML.aspx
Negotiating a BriefAmendments you have considered to;The ProductAfter reading through the ASA, we may need to change a few ideas as it might not be allowed.The BudgetThe adjustments to the budget is that we will do our own photography, to save money, as use food that we already have in rather going and buying more.The ConditionsAs we are doing it voluntarily for the client, we haven’t changed any of the conditions.
OpportunitiesWhat opportunities could this brief allow you to explore?Self DevelopmentLearning individually about the aspects of how media companies workLearning new skillsLearning more graphic design skills, working as a teamMulti-skillingDoing photography, graphic design and completing written workContributing to a briefWorking on a brief and working around it