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Branding
 

Branding

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    Branding Branding Presentation Transcript

    • BRANDING Difference We Can Make
    • Brand Defined
      • The AMA defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”.
      • OR
      • “ A brand is a collection of perceptions in the mind of the consumer.”
      Presenter : Omkar Yadav
    • Objectives
      • Delivers the message clearly
      • Confirms your credibility
      • Connects your target prospects emotionally
      • Motivates the buyer
      • Concretes User Loyalty
      Presenter : Omkar Yadav
    • Some Dimensions Of Brand Knowledge BRAND THOUGHTS FEELINGS IMAGES PERCEPTIONS BELIEFS BEHAVIOUR ATTITUDES EXPERIENCES Presenter : Ajit Yadav
    • Branding, So Important ?
      • Legal Protection and Unique Product Features.
      • Opportunity to attract a loyal and set of profitable customers.
      • Helps in aiming specific Benefit – Seeking segments.
      • Build a corporate image.
      • Delivers the Unexpected.
      Presenter : Ajit Yadav
    • Challenges !
      • Companies that try to be what they think their customers want them to be.
      • Companies that have done nothing about their brand.
      • Companies that get mired in analysis paralysis.
      Presenter : Ajit Yadav
    • Mantra for the Mind
      • To build a big brand, adopt a short brand name.
      • Like salt, use advertising in the right proportion.
      • Don’t underprice yourself.
      • What is visible, sells.
      • Brands must make profit, not only noise.
      • Focus on consumption rather than purchase.
    • Mantra for the Heart
      • Respect your retailers.
      • Build relationships to build brand.
      • Nurture your brand as you would a child.
      • Don’t sell the right product to the wrong audience.
      • Be honest, don’t con.
      Presenter : CIJU VARGHESE
    • Branding Process
      • Market Research
      • Positioning Statement
      • Creative Brief
      • Graphic Design
      • Launch, Implementation, Performance, Measurement
    • To Brand Or Not To Brand ! Branding Decision Brand - Sponsor Decision Brand - Name Decision Brand - Strategy Decision Brand - Repositioning Decision
      • Brand
      • No Brand
      • Manufacturer
      • Brand
      • Distributor (Private) Brand
      • Licensed
      • Brand
      • Individual
      • Names
      • Blanket
      • Family Name
      • Separate
      • Family Names
      • Company –
      • Individual
      • Names
      • Line
      • Extensions
      • Brand
      • Extensions
      • Multi Brands
      • New Brands
      • Co Brands
      • Repositioning
      • No
      • Repositioning
    • Conclusion “ Buildings age and become dilapidated. Machines wear out. People die. But what live on are the brands.” - Sir Hector Laing, Chief Executive Officer, United Biscuits plc.
    • Effort By
      • Mandit Rawani 13
      • Chintan Suvarna 45
      • Ciju Varghese 56
      • Ajit Yadav 62
      • Omkar Yadav 64