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Branding
Branding
Branding
Branding
Branding
Branding
Branding
Branding
Branding
Branding
Branding
Branding
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Branding

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  • 1. BRANDING Difference We Can Make
  • 2. Brand Defined
    • The AMA defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers”.
    • OR
    • “ A brand is a collection of perceptions in the mind of the consumer.”
    Presenter : Omkar Yadav
  • 3. Objectives
    • Delivers the message clearly
    • Confirms your credibility
    • Connects your target prospects emotionally
    • Motivates the buyer
    • Concretes User Loyalty
    Presenter : Omkar Yadav
  • 4. Some Dimensions Of Brand Knowledge BRAND THOUGHTS FEELINGS IMAGES PERCEPTIONS BELIEFS BEHAVIOUR ATTITUDES EXPERIENCES Presenter : Ajit Yadav
  • 5. Branding, So Important ?
    • Legal Protection and Unique Product Features.
    • Opportunity to attract a loyal and set of profitable customers.
    • Helps in aiming specific Benefit – Seeking segments.
    • Build a corporate image.
    • Delivers the Unexpected.
    Presenter : Ajit Yadav
  • 6. Challenges !
    • Companies that try to be what they think their customers want them to be.
    • Companies that have done nothing about their brand.
    • Companies that get mired in analysis paralysis.
    Presenter : Ajit Yadav
  • 7. Mantra for the Mind
    • To build a big brand, adopt a short brand name.
    • Like salt, use advertising in the right proportion.
    • Don’t underprice yourself.
    • What is visible, sells.
    • Brands must make profit, not only noise.
    • Focus on consumption rather than purchase.
  • 8. Mantra for the Heart
    • Respect your retailers.
    • Build relationships to build brand.
    • Nurture your brand as you would a child.
    • Don’t sell the right product to the wrong audience.
    • Be honest, don’t con.
    Presenter : CIJU VARGHESE
  • 9. Branding Process
    • Market Research
    • Positioning Statement
    • Creative Brief
    • Graphic Design
    • Launch, Implementation, Performance, Measurement
  • 10. To Brand Or Not To Brand ! Branding Decision Brand - Sponsor Decision Brand - Name Decision Brand - Strategy Decision Brand - Repositioning Decision
    • Brand
    • No Brand
    • Manufacturer
    • Brand
    • Distributor (Private) Brand
    • Licensed
    • Brand
    • Individual
    • Names
    • Blanket
    • Family Name
    • Separate
    • Family Names
    • Company –
    • Individual
    • Names
    • Line
    • Extensions
    • Brand
    • Extensions
    • Multi Brands
    • New Brands
    • Co Brands
    • Repositioning
    • No
    • Repositioning
  • 11. Conclusion “ Buildings age and become dilapidated. Machines wear out. People die. But what live on are the brands.” - Sir Hector Laing, Chief Executive Officer, United Biscuits plc.
  • 12. Effort By
    • Mandit Rawani 13
    • Chintan Suvarna 45
    • Ciju Varghese 56
    • Ajit Yadav 62
    • Omkar Yadav 64

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