Magento - The Right Platform for e-Commerce Store

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How Magento and its features makes it a right choice for online business ventures. It discusses the trends in the E-Commerce industry, the factors influencing the online business model and how Magento can revolutionize the overall scenario. Live case studies emphasize the benefits which can be accrued.

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Magento - The Right Platform for e-Commerce Store

  1. 1. Magento – A Right Solution for E-Commerce Presented By: Mrunmayi Desai Principal Consultant, CIGNEX Technologies Aug 30, 2011
  2. 2. Agenda • • • • CIGNEX Overview Magento: e-commerce platform for growth Case Study & Demo Q&A CIGNEX - Magento Confidential 2
  3. 3. What Does CIGNEX Do? Time In the last 10 years, CIGNEX helped clients save over US$ 500 Million by adopting Commercial Open Source Software across 200+ implementations Saving CIGNEX - Magento Confidential 3
  4. 4. Where We Can Help You portals intranets integration & ESB DAM contract management extranets document management e-commerce records management content management digital asset management social collaboration business process/workflow mobile apps. business intelligence ICMP SAP services and more … Open Source Center of Excellence (CoE) CIGNEX Confidential 4
  5. 5. Overview of E-Commerce Industry CIGNEX - Magento Confidential 5
  6. 6. Growing E-Commerce Market • • • Forrester expects Western Europe Market to grow € 114 billion by 2014 In APAC, eMarketer forecasted a total revenue of $ 168.7 billion in 2011 By 2015, Forrester predicts e-commerce Market in US to reach $300 billion Challenges: • How will digital channels, mobile capabilities, social media and social CRM influence sales and e-commerce strategies and processes? • What are best practices and innovations in sales and e-commerce to achieve business objectives? • How will e-commerce and back-office applications affect each other as e-commerce becomes more prevalent? CIGNEX - Magento Confidential 6
  7. 7. Factors that would influence E-Commerce Shopping Cart, Product Catalogs & Settlement Processes Web 2.0 rich Internet applications (Reviews, RSS, Blogs etc.) Personalization of overall Online Experience Ownership Models such as licensed s/w, SaaS, web hosting services, outsourcing and OSS ) Leverage external web services (Amazon/eBay Services, Google Analytics etc.) Improvements in Site Search & external search engines (e.g. Google, Bing, Yahoo etc) Integration with Smartphones and web enabled devices Factors Influencing E-Commerce Selection Supports Multiple Payment Platforms for B2B & B2C Sales * Gartner Magic Quadrant for E-Commerce by Gene Alvarez CIGNEX - Magento Confidential 7
  8. 8. Magento – Open Source E-Commerce Solution CIGNEX - Magento Confidential 8
  9. 9. Magento: E-Commerce Platform for Growth Feature rich Professional Open Source E-Commerce Solution 3 Million+ Downloads 3,800+ Extensions * Data from Magento Website Transactions / yr $25 Billion Community Members & Forum Posts 400,000+ 6 Offices 80+ 100,000+ 45 Employees in 2007 Languages Merchants CIGNEX - Magento Confidential Worldwide 260+ in 2011 9
  10. 10. Magento Architecture • Extensible and Upgradeable Architecture – PHP5 Built on Zend Framework – Event Driven Architecture to Simplify System Extensibility • Architecture Maintains Upgradeability with Customizations – Core – Local – Community • Core Flexibility on Design Look and Feel – MVC Architecture • Core API opens platform for integration – Supports Both SOAP and XML-RPC Protocols • Catalog  Cart & Checkout • Customer  Order • Product  Gift Messages * Data from Magento CIGNEX - Magento Confidential 10
  11. 11. Enabling Online Business Product Development/ Purchasing Manufacturing/ Suppliers/ ERP System Inventory/ Shipping Fulfillment Web/ Content Development Marketing Customer Service & Support * Data from Magento CIGNEX - Magento Confidential Accounting & Finance 11
  12. 12. Magento Benefits – Open Source Dramatically Reduce TCO Freedom from Vendor Lock-in Support Flexibility & Auditability CIGNEX - Magento Confidential 12
  13. 13. Magento Benefits - Features Marketing Promotions & Tools Search Engine Optimization Catalog Management International Support Order Management Analytics & Reporting Customer Service Product Browsing Site Management Payment CIGNEX - Magento Confidential Shipping Catalog Browsing Customer Accounts Checkout Mobile Commerce 13
  14. 14. Magento Benefits - Community • Forums: Over 400,000 registered members with over 100,000 topics of discussion • Wiki: With recommended articles for Store Owners, Designers and Developers • Translations: Over 60 existing translation projects • Issue Roadmap: 100% resolvability in almost all Magento version releases CIGNEX - Magento Confidential 14
  15. 15. Global Brands on Magento • Over 100,000 merchants worldwide use Magento to power their ecommerce front CIGNEX - Magento Confidential 15
  16. 16. Magento Practice @ CIGNEX  Close working relationship since 2010  Global - Gold Solution Partner  Certified Partner – Deployed over 15 enterprise solutions on PHP  Achievements – Integration Expertise - Drupal, Liferay, ERP/SAP, FusionForge, SSO, Limesurvey, MRBS, Payment gateways – Community Contributions • CQUAD – Captures the best of Drupal and Magento with complete package for an e-commerce website • PaymentTech Chase CIGNEX - Magento Confidential 16
  17. 17. Case Studies: E-Commerce CIGNEX - Magento Confidential 17
  18. 18. High Tech: Magento based E-Commerce Portal • Leading high tech manufacturer supplying high performance IT hardware products • Challenges Faced – – – • CIGNEX Solution – – • Lack of pre-defined content management workflow and manual content publishing causing delays in product roll out & online promotions B2B & B2C e-commerce not fully supported Lack of extranet affecting real-time collaboration with partners and affiliates Magento based website with powerful CMS & ecommerce functionalities Extranet site for partners and affiliates with requisite security and workflow management The Benefits – – – Reduced time to roll out new products (via web) across geographies Full fledged Catalogue and Order Management functionalities Low TCO across license, infrastructure & support CIGNEX - Magento Confidential 18
  19. 19. Media: Magento based E-Commerce Solution • Our clients are worldwide leaders in hard drive & global producers & distributors of digital entertainment • Challenges Faced – Needed a reliable partner who can build a site within aggressive launch timeline – Integrate with – Silverlight with Digital Rights Management and Device Management • CIGNEX Solution – Ecommerce Website with enterprise features – Integration of OpenCase (Java based CMS) and Magento through SOAP • The Benefits – On schedule launch of e-commerce website – Reduced TCO due to Open Source standards CIGNEX - Magento Confidential 19
  20. 20. DEMO CIGNEX - Magento Confidential 20
  21. 21. Q&A CIGNEX makes Open Source work for you! Mrunmayi Desai Principal Consultant mktg@cignex.com THANK YOU! CIGNEX - Magento Confidential 21

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