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Magento - A Right Solution for e-commerce


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  • 1. Magento – A Right Solution for E-Commerce Presented By: Mrunmayi Desai Principal Consultant, CIGNEX Technologies Aug 30, 2011
  • 2. Agenda • CIGNEX Overview • Magento: e-commerce platform for growth • Case Study & Demo • Q&A CIGNEX - Magento Confidential 2
  • 3. What Does CIGNEX Do? In the last 10 years, CIGNEX helped clients save over US$ 500 Million by adopting Commercial Open Source Software across 200+ implementations Time Saving CIGNEX - Magento Confidential 3
  • 4. Where We Can Help You portals integration & ESB intranets DAM contract management extranets document management e-commerce records managementcontent management digital asset managementsocial collaboration business process/workflow mobile apps. business intelligence ICMP SAP services and more … Open Source Center of Excellence (CoE) CIGNEX Confidential 4
  • 5. Overview of E-Commerce Industry 5 CIGNEX - Magento Confidential
  • 6. Growing E-Commerce Market• Forrester expects Western Europe Market to grow € 114 billion by 2014• In APAC, eMarketer forecasted a total revenue of $ 168.7 billion in 2011• By 2015, Forrester predicts e-commerce Market in US to reach $300 billion Challenges: • How will digital channels, mobile capabilities, social media and social CRM influence sales and e-commerce strategies and processes? • What are best practices and innovations in sales and e-commerce to achieve business objectives? • How will e-commerce and back-office applications affect each other as e-commerce becomes more prevalent? 6 CIGNEX - Magento Confidential
  • 7. Factors that would influence E-Commerce Shopping Cart, Product Catalogs & Settlement Processes Web 2.0 rich Internet applications Personalization of overall Online (Reviews, RSS, Blogs etc.) ExperienceOwnership Models such as Leverage external web serviceslicensed s/w, SaaS, web hosting (Amazon/eBay Services, Googleservices, outsourcing and OSS ) Analytics etc.) Improvements in Site Search Integration with Smartphones and & external search engines web enabled devices (e.g. Google, Bing, Yahoo etc) Factors Influencing E-Commerce Selection Supports Multiple Payment Platforms for B2B & B2C Sales * Gartner Magic Quadrant for E-Commerce by Gene Alvarez 7 CIGNEX - Magento Confidential
  • 8. Magento – Open Source E-Commerce Solution 8 CIGNEX - Magento Confidential
  • 9. Magento: E-Commerce Platform for GrowthFeature rich Professional Open Source E-CommerceSolution 3 Million+ $25 Billion 400,000+ 6 Offices Downloads Transactions / yr Community Members Worldwide & Forum Posts 3,800+ 80+ 100,000+ 45 Employees in 2007 Extensions Languages Merchants 260+ in 2011 9* Data from Magento Website CIGNEX - Magento Confidential
  • 10. Magento Architecture • Extensible and Upgradeable Architecture – PHP5 Built on Zend Framework – Event Driven Architecture to Simplify System Extensibility • Architecture Maintains Upgradeability with Customizations – Core – Local – Community • Core Flexibility on Design Look and Feel – MVC Architecture • Core API opens platform for integration – Supports Both SOAP and XML-RPC Protocols • Catalog  Cart & Checkout • Customer  Order • Product  Gift Messages CIGNEX - Magento Confidential 10* Data from Magento
  • 11. Enabling Online Business Product Development/ Manufacturing/ Suppliers/ Inventory/ Shipping Accounting & Finance Purchasing ERP System Fulfillment Web/ Content Marketing Customer Service Development & Support CIGNEX - Magento Confidential 11* Data from Magento
  • 12. Magento Benefits – Open Source Dramatically Reduce TCO Freedom from Vendor Lock-in Support Flexibility & Auditability 12 CIGNEX - Magento Confidential
  • 13. Magento Benefits - Features Marketing Promotions & Tools Analytics & Reporting Shipping Search Engine Optimization Customer Service Catalog Browsing Catalog Management Product Browsing Customer Accounts International Support Site Management Checkout Order Management Payment Mobile Commerce 13 CIGNEX - Magento Confidential
  • 14. Magento Benefits - Community • Forums: Over 400,000 registered members with over 100,000 topics of discussion • Wiki: With recommended articles for Store Owners, Designers and Developers • Translations: Over 60 existing translation projects • Issue Roadmap: 100% resolvability in almost all Magento version releases 14 CIGNEX - Magento Confidential
  • 15. Global Brands on Magento • Over 100,000 merchants worldwide use Magento to power their ecommerce front CIGNEX - Magento Confidential 15
  • 16. Magento Practice @ CIGNEX  Close working relationship since 2010  Global - Gold Solution Partner  Certified Partner – Deployed over 15 enterprise solutions on PHP  Achievements – Integration Expertise - Drupal, Liferay, ERP/SAP, FusionForge, SSO, Limesurvey, MRBS, Payment gateways – Community Contributions • CQUAD – Captures the best of Drupal and Magento with complete package for an e-commerce website • PaymentTech Chase CIGNEX - Magento Confidential 16
  • 17. Case Studies: E-Commerce 17 CIGNEX - Magento Confidential
  • 18. High Tech: Magento based E-Commerce Portal • Leading high tech manufacturer supplying high performance IT hardware products • Challenges Faced – Lack of pre-defined content management workflow and manual content publishing causing delays in product roll out & online promotions – B2B & B2C e-commerce not fully supported – Lack of extranet affecting real-time collaboration with partners and affiliates • CIGNEX Solution – Magento based website with powerful CMS & e- commerce functionalities – Extranet site for partners and affiliates with requisite security and workflow management • The Benefits – Reduced time to roll out new products (via web) across geographies – Full fledged Catalogue and Order Management functionalities – Low TCO across license, infrastructure & support CIGNEX - Magento Confidential 18
  • 19. Media: Magento based E-Commerce Solution• Our clients are worldwide leaders in hard drive & global producers & distributors of digital entertainment• Challenges Faced – Needed a reliable partner who can build a site within aggressive launch timeline – Integrate with – Silverlight with Digital Rights Management and Device Management• CIGNEX Solution – Ecommerce Website with enterprise features – Integration of OpenCase (Java based CMS) and Magento through SOAP• The Benefits – On schedule launch of e-commerce website – Reduced TCO due to Open Source standards 19 CIGNEX - Magento Confidential
  • 20. DEMO 20CIGNEX - Magento Confidential
  • 21. Q&A CIGNEX makes Open Source work for you! Mrunmayi Desai Principal Consultant THANK YOU! 21 CIGNEX - Magento Confidential