Today games companies are far more sophisticated and eager to show off their graphics, often in abstract or interesting ways such as this Gears of War advert.
Social Media (new technologies, media convergence) is also playing a huge role in marketing campaigns.
Most games have their own Facebook page and twitter feeds making contact with consumers far easier and more direct, such as this Call of Duty page.
Viral refers to a method of advertising that relies on the online community to facilitate its message.
This means sharing a video, game,blog, or website in hopes that users will respond favourably and pass your content along to someone else.
Hotmail- one of the first to pioneer viral marketing.
Every single email sent from Hotmail included a small advert promoting the service in the footer.
Giving your audience entertainment, instead of a sales pitch.
GTAIV viral marketing reveals wanted posters
The concept of guerrilla marketing was invented as an unconventional system of promotions.
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources.
Responsible for the national classification of video games under the Video Recordings Act 2010
It is the responsibility of the individual game distributor or developer to decide whether a game requires statutory classification
HUNTED - THE DEMON'S FORGE 15
Contains Strong Violence
GREEN LANTERN - RISE OF THE MANHUNTERS 12
Contains moderate fantasy violence
Contains strong bloody violence
Creating your own game!
How and where you would distribute your product?
What marketing strategies you would use to promote your product?