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Proliferation video games Presentation Transcript

  • 1. Proliferation Institutions and Audiences: Video Games
  • 2. Proliferation
    • A rapid increase in the number of a certain type of product.
    • In many types of media and also in business you get proliferation
    • lots and lots of the same product. This is usually because of a certain product becoming popular. Or it could because of a breakthrough in technology which allows a lot of companies to enter the market.
  • 3. One example
    • The iPhone is a big hit – so companies learn that consumers want a touch screen phone that has lots of apps. So suddenly there’s are LOTS of smart phones with very similar looks and attributes. - PROLIFERATION
  • 4. Positives for institutions in the Games Industry
    • Lots of different consoles give chance for innovation (DS, Wii, etc) – make different type of games.
    • The fact that you can play games on the phone and internet mean smaller companies can make different types of games and not compete with the console big boys.
  • 5. Positives for institutions in the Games Industry
    • Games developers/publishers can create content for numerous different machines and so not controlled by the console manufacturers. (like they were by Nintendo in the 80s).
  • 6. Negative for institutions
    • They have to spend more on marketing and advertising – as there’s so much other content out there.
    • Pressure to sell means that it could result in less risk and less innovation (give the public what has sold before – just get loads of sequels).
  • 7. Negative for institutions
    • Have to create different types of games for the different machines (GTA4, GTA Chinatown Wars– also there’s over 9 different versions of FIFA 11, all have to be created).
    • Or simply ignore a large part of the potential market – for instance don’t make a Wii version – and lose out on sales.
  • 8. Positive for consumers
    • More choice
    • Competition keeps the price down
    • Can play games where ever you want – phone, home, on the go, on Facebook.
  • 9. Negatives for consumers
    • Confusion – what console do I buy? Which motion controller do I get (Wii, Kinect, PS3 Motion)? This can lead to consumers losing interest.
    • Have to buy several machines to get all the different games.
    • Can lead to less variety of choice – e.g. every games is a GTA or Call of Duty clone.
  • 10. TASK
    • Games which are distributed to only social networking sites have also been a subject to proliferation......
    • List as many of these games as you can come up with
    • what are the benefits/negatives for consumers and developers?