Media ownership film industry


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Media ownership film industry

  1. 1. Institutions and Audiences: Film Industry
  2. 2. Exam Focus <ul><li>The questions are very broad and can focus on one of the following areas : </li></ul><ul><li>Media Ownership (Media Conglomerates) </li></ul><ul><li>Synergy & Cross Media Convergence </li></ul><ul><li>New Media Technologies </li></ul><ul><li>The spread of technology </li></ul><ul><li>Technological Convergence (media gadgets) </li></ul><ul><li>Big industries targeting British audiences </li></ul><ul><li>Your media consumption </li></ul>
  3. 3. Media Ownership <ul><li>Who owns what in the film industry? </li></ul><ul><li>What affect does this have on the industry? </li></ul>
  4. 4. Media Conglomerates. <ul><li>A conglomerate has a lot of money to put into film production. They can also market their film through all of their subsidiary companies. </li></ul><ul><li>This practice is known as SYNERGY. </li></ul>
  5. 5. Media Ownership <ul><li>Massive multinational media companies own: </li></ul><ul><li>Film Studios </li></ul><ul><li>TV Stations </li></ul><ul><li>Record Labels </li></ul><ul><li>Magazines </li></ul><ul><li>Newspapers </li></ul><ul><li>Books </li></ul><ul><li>Internet platforms </li></ul>
  6. 6. Independents <ul><li>Some producers work outside of the major studies. Often British productions are made by smaller outfits like Warp Films, working with Film 4 or the BBC to try to secure extra funding and help with distribution. </li></ul>
  7. 7. Independents <ul><li>US independent film maker Orin Peli made ‘Paranormal Activity’ for just $15,000. But he needed Paramount , a US major studio to distribute his film. In doing so he made over $190 milllion. This shows there are exceptions to the rule that big budge films always do best... </li></ul>
  8. 8. Media Ownership <ul><li>Five major distributors dominate Media ownership of the Film Industry within the UK. </li></ul><ul><li>They are United International Pictures, Warner Bros, Buena Vista, 20th Century Fox and Sony.  </li></ul>
  9. 9. OWNERSHIP AND THE UK FILM INDUSTRY <ul><li>What are the different types of institutions in the British film industry? </li></ul><ul><li>Independent companies </li></ul><ul><li>Television Companies </li></ul><ul><li>Government bodies </li></ul><ul><li>Co-productions with Hollywood studios </li></ul>
  10. 10. Media Ownership <ul><li>Two or more types of media coming together. Media convergence </li></ul><ul><li>Different elements of a company working together to promote related products. Synergy </li></ul><ul><li>The process by which an increasingly smaller number of companies own most media outlets. Concentration of Media ownership </li></ul><ul><li>A company which produces two or more types of media. Cross Media Ownership </li></ul><ul><li>A large parent company which owns a range of smaller companies. Conglomerate </li></ul><ul><li>Smaller companies owned by a parent company. Subsidiary   </li></ul><ul><li>When the market is dominated by a small number of companies. Oligopoly  </li></ul>
  11. 11. OWNERSHIP AND GLOBALISATION <ul><li>One effect of the concentration of media ownership is that the global media market is increasingly dominated by a small number of Western (mostly American) conglomerates. </li></ul><ul><li>Do you think this is a positive or a negative? </li></ul>
  12. 12. Homework <ul><li>Referring to all three case studies look into the Production, Distribution and Marketing and answer the question below. Use terminology which we have looked at in slide 10. </li></ul><ul><li>Referring to the media area you have studied discuss the issues which might be raised by media ownership </li></ul><ul><li>45 minutes </li></ul>
  13. 13. Discuss the issues raised by media ownership within a media area you have studied. <ul><ul><li>Relevant to the question </li></ul></ul><ul><ul><li>Accurate factual knowledge </li></ul></ul><ul><ul><li>Specific examples </li></ul></ul><ul><ul><li>Terminology </li></ul></ul><ul><ul><li>Personal experience </li></ul></ul>