Media Convergence Institutions and Audiences: Video Games
Questions to think about <ul><li>What happens when different types of media come together? What new experiences do we get?...
Video Industry Example <ul><li>Rockstar use licensed music (such as Kanye West, Ice Cube) in GTA 4 for the radio stations,...
Video Industry Example <ul><li>Rockstar had TV channels in games with comedy sets from Ricky Gervais and Katt Williams. Ju...
Video Industry Example <ul><li>Rockstar used media convergence for marketing. For instance they coordinated their online t...
Video Industry Example <ul><li>The viral marketing used convergence so you had information on old media marketing (wanted ...
Combining videogames with the online world has a significant effect: <ul><li>Games can be multiplayer – allows for online ...
Great example of the power of cross media convergence -Farmville <ul><li>When  games and social media meet  you get games ...
Cont... <ul><li>The gameplay is also dictated by social networking as it’s all about showing off your farm to friends on F...
Media Convergence! <ul><li>Which other media form (with your video games company) would you use and how for the following ...
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Media convergence video games

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Media convergence video games

  1. 1. Media Convergence Institutions and Audiences: Video Games
  2. 2. Questions to think about <ul><li>What happens when different types of media come together? What new experiences do we get? What are the advantages? </li></ul>
  3. 3. Video Industry Example <ul><li>Rockstar use licensed music (such as Kanye West, Ice Cube) in GTA 4 for the radio stations, this enable the games to be realistic and atmospheric in a movie-like way. </li></ul>
  4. 4. Video Industry Example <ul><li>Rockstar had TV channels in games with comedy sets from Ricky Gervais and Katt Williams. Just like the music this adds realism but also could attract attention from gamers. </li></ul>
  5. 5. Video Industry Example <ul><li>Rockstar used media convergence for marketing. For instance they coordinated their online trailers with the release of magazine articles and TV ads. </li></ul>
  6. 6. Video Industry Example <ul><li>The viral marketing used convergence so you had information on old media marketing (wanted posters) being spread by new media: fan blogs, websites and social networking. </li></ul>
  7. 7. Combining videogames with the online world has a significant effect: <ul><li>Games can be multiplayer – allows for online communities to develop, new maps to be available, gamers get more value from the game. </li></ul><ul><li>Gamers can create content and share it with other gamers </li></ul>
  8. 8. Great example of the power of cross media convergence -Farmville <ul><li>When games and social media meet you get games such as Cityville, Farmville etc. </li></ul><ul><li>They can only exist because of media convergence as they are: Distributed via Facebook Marketed via Facebook (predominately through viral marketing) Consumed (played) on Facebook </li></ul>
  9. 9. Cont... <ul><li>The gameplay is also dictated by social networking as it’s all about showing off your farm to friends on Facebook. </li></ul><ul><li>Proof that media convergence can change the industry. </li></ul>
  10. 10. Media Convergence! <ul><li>Which other media form (with your video games company) would you use and how for the following scenarios: </li></ul><ul><li>Making of a WAR generated video game </li></ul><ul><li>Distributing a video games aimed at children </li></ul><ul><li>Marketing a cooking game </li></ul>

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