GENRE TEST
•   What does genre mean?•   What is a hybrid genre?•   How are genres recognised?•   What are generic codes and conventio...
•What does genre mean?
• ‘Genre is an important tool in supporting  our understanding of the nature of media  texts, how they are produced and ho...
•What is a hybrid genre?
• A text which uses codes and conventions  from more than one genre.
How are genres recognised?
• Through the repeated use of generic codes  and conventions
• What are generic codes and  conventions?
• CODE-Textual elements which give  meaning to an audience• CONVENTION- elements which are used  or subverted by the text ...
• Why are codes and  conventions important to  an audience?
• People know these codes and conventions  are likely to be used in a text within the  genre.• Genre is a useful ‘hook’ fo...
• What are the generic codes of  which are shared across your  media texts?
•   Typical mise en scene•   Typical types of narratives•   Characters•   Editing•   personnel
• Who does the following quotes belong to?• ‘all genres are instances of repetition and  difference’• ‘films have to confo...
• ‘all genres are instances of repetition and  difference’ Steve Neal (1980)• ‘films have to conform to audience  expectat...
• Rick Altman (1999) argues that genre  offers audiences a set a pleasures.• What are they?
• Emotional• Visceral• Intellectual
Homework• 2010 June Past Question• In question 1(b) you need to choose one of  your media productions to write about.• (b)...
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Genre test

  1. 1. GENRE TEST
  2. 2. • What does genre mean?• What is a hybrid genre?• How are genres recognised?• What are generic codes and conventions?• Why are codes and conventions important to an audience?• What are the generic codes of which are shared across your media texts?• Who does the following quotes belong to?‘all genres are instances of repetition and difference’‘films have to conform to audience expectations about narrative’• Rick Altman (1999) argues that genre offers audiences a set a pleasures.What are they?
  3. 3. •What does genre mean?
  4. 4. • ‘Genre is an important tool in supporting our understanding of the nature of media texts, how they are produced and how they are consumed’(Bennett, Slater & Wall, 2006)
  5. 5. •What is a hybrid genre?
  6. 6. • A text which uses codes and conventions from more than one genre.
  7. 7. How are genres recognised?
  8. 8. • Through the repeated use of generic codes and conventions
  9. 9. • What are generic codes and conventions?
  10. 10. • CODE-Textual elements which give meaning to an audience• CONVENTION- elements which are used or subverted by the text e.g. narrative/themes/ ideologies/representation/iconography
  11. 11. • Why are codes and conventions important to an audience?
  12. 12. • People know these codes and conventions are likely to be used in a text within the genre.• Genre is a useful ‘hook’ for an audience where the identification is and attraction.
  13. 13. • What are the generic codes of which are shared across your media texts?
  14. 14. • Typical mise en scene• Typical types of narratives• Characters• Editing• personnel
  15. 15. • Who does the following quotes belong to?• ‘all genres are instances of repetition and difference’• ‘films have to conform to audience expectations about narrative’
  16. 16. • ‘all genres are instances of repetition and difference’ Steve Neal (1980)• ‘films have to conform to audience expectations about narrative’ Douglas Pye
  17. 17. • Rick Altman (1999) argues that genre offers audiences a set a pleasures.• What are they?
  18. 18. • Emotional• Visceral• Intellectual
  19. 19. Homework• 2010 June Past Question• In question 1(b) you need to choose one of your media productions to write about.• (b) Analyseone of your coursework productions in relation to genre.• Time yourself 30 minutes
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