What is identity?• Identity can be argued to be something unique to each of us that we assume is more or less consistent (and hence the same) over time…our identity is something we uniquely possess: it is what distinguishes us from others.David Buckingham 2008 argues identity is complicated/ complex.
Collective identity• Collective identity: the individuals sense of belonging to a group who share a set of traditions and values, (part of personal identity).• Representation: any consideration of a ‘collective identity’ must take into account the role that representation plays within the of the construction of a media text.
What collective identity can mean• Not just representations from mainstream media but also through self construction by users of media.• “ A focus on Identity requires us to pay closer attention to the ways in which media and technologies are used in everyday life and their consequences for social groups”David Buckingham• Communities formed from shared identity. E.g. age/gender/ethnicity/political ideas etc.
TASK• List as many items as you can which you think represent young people. This list can include household items, locations, food, sports, transport and celebrities.
Task continued• Think about why you choose these items.• Now circle those who you think contribute to your identity!
Task with partner• Here are two identity theorists:• David Gauntlett• Anthony GiddensWhat is their theory/argument on identity?
David Gauntlett• identity is now consciously constructed, and the media provides some of the tools to help us construct our identities. The media contains a huge number of messages about identity and acceptable lifestyles. At the same time the public have their own diverse set of feelings. The media and media consumers are engaged in a dialogue in which neither overpowers the other.
Anthony Giddens• There is a social structure which shapes our lives (traditions, institutions, moral codes, established ways of doing things), but it relies on individuals following these structures.• When they act differently the social structure can change. Structuration is the process in which human agency and social structure are in a constant relationship ± the social structure is reproduced by the repetition of acts by individual people (and can therefore change)
Our study focusFor the exam we will focus on• collective identity and young people• collective identity and gender.• This will then give you the opportunity to pick one focus for your answer.• We will begin with the focus on youth!
Material For YouthCONTEMPORARY• Attack the Block 2011• Fish Tank 2009• Inbetweeners (Film)• Misfits• Skins• Top BoyHISTORICAL• To Sir with Love 1967 (film)• The young ones 1961/ Good Manners 1930 (TV)
Task• In order to familiarise yourself with the material you will complete a 15 min research task discovering the synopsis for each text.• You can cover this with a partner.