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Univers Typography Book Presentation

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The presentation includes info on a "Univers Typography Book" project such as the book objective, demographics of the project, content details and sample images of the final product.

The presentation includes info on a "Univers Typography Book" project such as the book objective, demographics of the project, content details and sample images of the final product.

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  • 1. Typeface book UNIVERS Cigdem Patlak Uzun
  • 2. Outline Demographics Objective Redefined Target Design Features Typeface Book Suggestions
  • 3. Demographics Gender: Female Age: 35 – 54 PERSONAL Ethnicity: Hispanic DETAILS Marital status: Divorced Children: 5 – 8 Education: BS degree PROFESSIONAL Work: Fulltime DETAILS Income: 150 – 200K Industry: Finance Occupation: Designer
  • 4. Objective “uncover and highlight the significance and effectiveness of the “Univers” typeface for print and web design services targeted towards corporate businesses”
  • 5. WHAT IS THERE TO “UNCOVER”? DID YOU HEAR ANYONE MENTION UNIVERS IN THE HELVETICA DOCUMENTARY?
  • 6. Redefined Target NUMBERS NEUTRALITY FINANCE INDUSTRY UNIVERS = GLOBAL BUSINESS OBJECTIVE TYPEFACE GENDER + ETHNICITY are less ssignificant factors in the DESIGN of the book.
  • 7. Design Features = TARGET well-organized modern curious AUDIENCE busy hardworking intelligentprofessional STYLE Modern, sophisticated Neutral, objective Various types of Univers Easy to carry/Size Reduced to Black/White Lightweight
  • 8. Typeface Book/Cover Numeric Circle: Includes numbers in various widths/sizes
  • 9. Typeface Book/Contents Common design feature
  • 10. Typeface Book/Intro Introduction, History, Info about LinoType and Deberny&Peignot Adrian Frutiger
  • 11. Typeface Book/Univers Variety Information about Univers Numbering System: Intro, Importance, Advantages, Adaptation
  • 12. Typeface Book/Letters & Numbers Letters: Pangram based on List of Adrian Frutiger’s Awards Numbers: Numeric data display is crucial in Finance
  • 13. Typeface Book/Univers vs. Helvetica Design Idea: Mirror Reflection Comparison based on Universality, Letter Spacing, Variety, Individual Letters
  • 14. Typeface Book/Univers in Use Emphasis on corporate brands using Univers
  • 15. References Common design feature
  • 16. Suggestions Create Online Buzz: Twitter, Typography Sites Distribution: Bookstores, E-Stores Extra: Offer Kindle version
  • 17. THANK YOU Q&A

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