Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio , television and film , as these are used both for disseminating news and for advertisement
The term 'mass' suggests that the recipients of media products constitute a vast sea of passive, undifferentiated individuals The word 'communication' is really equated with 'transmission', as viewed by the sender, rather than in the fuller meaning, which includes the notions of response, sharing and interaction.
Graduates of Mass Communication programs work in a variety of fields in traditional news media and publishing , advertising , public relations and research institutes
TYPES OF MASS MEDIA
SMALL SPACE ADS
YELLOW PAGES ADS
Journalism is concerned with collection and dissemination of news through the print media as well as the electronic media. This involves various areas of works like reporting, writing, editing, photographing, broadcasting or cable casting news items.
MODULES OF JOURNALISM
Electronic (Audio/Visual) Journalism
Print Journalism includes newspapers, magazines and journals. In print journalism one can work as editors, reporters, columnists, correspondents etc
Students in the print program will acquire skills in analytical thinking, lucid writing, and effective interviewing to be able to present a clear and forceful picture of their subject in words and images. To have a broad background, students are encouraged to earn more than 60 percent of their credits in other departments, thereby developing a wide understanding of the world and the processes that make society work.
Electronic (Audio/Visual) journalism
Electronic journalism includes working for Radio, Television and the Web. In the web, skilled people are required to maintain sites by web newspapers (which cater only to the web and do not have print editions) and popular newspapers
Electronic journalism for electronic news gathering - is most associated with broadcast news where producers, reporters and editors make use of electronic recording devices for gathering and presenting information in telecasts and radio transmissions reaching the public
FORMS OF PRINT AND ELECTRONIC MEDIA
Broadcasting , in the narrow sense, for radio and television .
Various types of discs or tapes . In the 20th century, these were mainly used for music . Video and computer uses followed.
Film , most often used for entertainment, but also for documentaries .
Internet , which has many uses and presents both opportunities and challenges. Blogs and podcasts , such as news , music , pre-recorded speech and video )
Publishing , in the narrow sense, meaning on paper, mainly via books , magazines , and newspapers .
Video games , which have developed into a mass form of media since cutting-edge devices such as the PlayStation 3 , XBox 360 , and Wii broadened their use.
Mobile phones, often called the 7th Mass Media, used for rapid breaking news, short clips of entertainment like jokes, horoscopes, alerts, games, music, and advertising
Public relations is the art and science of managing communication between an organization and its key publics to build, manage and sustain its positive image. Examples include:
Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market.
Corporations also use public-relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs.
Non-profit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services.
Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, with an eye to the next election or, at career’s end, to their legacy.
Careers in Mass Communication
In a career in advertising, one will be involved in research pertaining to developing advertising strategies, how advertising campaigns are produced, and how marketing plays into advertising. Careers in advertising include positions such as an advertising or marketing specialist, copy writer, media planner, media buyer, creative director, and media sales representative.
There are many careers relating to radio-television/broadcasting/electronic media that include positions as a broadcasting station manager, director of broadcasting, film editor, news director, news writer, technical director, advertising sales coordinator, media buyer, actor, announcer, disc jockey, news anchor, public relations manager, comedy writer, casting director, producer, talk show host, and many more
As a journalist, one will involve themselves in the researching, collecting, writing, editing, and presenting of information/news and then communicating it to the public through newspapers, magazines, radio, television, etc. Journalism offers career positions as reporters, editors, newscasters, authors, copywriters, publishers, technical writers, media interviewers, talk show hosts, and more.
almost all our students are placed in reputed media organisations, such as :
News Live Channel
Channel Look East
The Times of India
The Indian Express
The Press Trust of India (PTI)
American Embassy, New Delhi
National Rural Health Mission
Assam Central University
Sikkim Manipal University
Indian Institute of Technology, Guwahati
GAIL India Ltd
R K Swamy BBDO
PTU(CORRESPENDENCE) 15 OCT
PTU(REGULAR) 15 SEP
TMU 15 JAN
COURCE DETAIL SPECIALLISATION
POST GRADUATE DIPLOMA IN MASS COM(RS.7,550 EACH 2 INSTALLEMENT)
DIPLOMA IN MULTIMEDIA(RS.8,550 EACH)
POST GRADUATE DIPLOMA IN MULTIMEDIA(RS.11,550
TMU DIPLOMA IN MASS COMMUNICATION B.A MUSIC DIPLOMA IN MUSIC(RS.43600) DIPLOMA IN MULTIMEDIA DIPLOMA IN JOUNALISM POST GRADUATE DIPLOMA IN MULTI MEDIA
DIPLOMA IN MASS COM(RS.7,050 EACH)
POST GRADUATE DIPLOMA IN MASS COM(RS.7,550 EACH 2 INSTALLEMENT)