Fremtidens Vindere - et ledelsesperspektiv!

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Flemming Poulfelt

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Fremtidens Vindere - et ledelsesperspektiv!

  1. 1. Fremtidens vindere – et ledelsesperspektiv! Flemming Poulfelt 9.november 2010 poulfelt@cbs.dk
  2. 2. Vinderformlen? Aggressivt afventende? Aggressivt udfarende
  3. 3. Hvad betyder krise (på kinesisk)…?
  4. 4. Halvtom eller halvfyldt??
  5. 5. M&A modellen M: Mindset A: Ageren
  6. 6. Mindset “The world has changed but the mindset of managers has survived in a world that no longer exists.” From Funky Business
  7. 7. Mindset ”There is no reason for any individual to have a computer in their home” Ken Olsen, CEO i DEC ”All the best things that I did at Apple came from (a) not having any money and (b) not having done it before” Steve Wozniak, tdl. CEO i Apple
  8. 8. Mindset ”As Vodafone has a premium brand, we are also allowed to charge a premium price.”
  9. 9. Mindset What Is the Key to Nokia’s Success? “Why have we been a successful company? If you want a very simple answer, it is getting the balance right between innovation and execution. In a technology business, you need a tremendous innovation but with these volumes and amount of innovation, growth, you need to execute or it will kill you. So it is balance. I think we have done that better than anybody else.” Jorma Ollila, CEO of Nokia
  10. 10. Huawei is a leading global telecommunications solutions provider with long-term partnerships with operators around the world. Men nye konkurrenter dukker op……
  11. 11. ”... The challenge will be to marry radical innovation with disciplined execution – to merge efficiency of a Toyota production line with the radical innovation of Silicon Valley, to blend diligence with curiosity. To be a grey-haired revolutionary, a company must be systematic and spontaneous, highly focused and opportunistic, brutally efficient and wildly imaginative”. Gary Hamel Udfordringen!
  12. 12. Bryd ud af den konventionelle strategiske tænkemåde! Disruption: Breaking the Rules of Conventional Strategy Thinking!
  13. 13. GE is Disrupting Itself! For decades GE has sold modified Western products to emerging markets. Now, to preempt the emerging giants, it’s trying the reverse. Harvard Business Review, October 2009
  14. 14. ‘Reverse Innovation’ Typiske forudsætninger om globalisering: 1. Udviklingslande vil stort set udvikle sig på samme måde, som de etablerede økonomier har gjort 2. Produkter som adresserer udviklingslandenes særlige behov kan ikke sælges i de industrialiserede lande, da de ikke er gode nok Disse punkter kan udfordres. GE gjorde det og udtænkte ‘reverse innovation’ som en ny mulighed.
  15. 15. Blue Ocean Red Ocean Imitator •Ryanair •Saxo Bank •Saxo Bank •Ryanair •Huawei •Lego •Lego Innovator •Huawei Strategisk positioning
  16. 16. Fremtidens vindere • Tænke muligheder − Evne at se ting på nye måder/kombinere viden & personer • Sikre retningen − Lægge en kurs, men med manøvremuligheder • Håndtere kompleksitet og dilemmaer − Oversætte til operationel funktionalitet • Sikre et effektivt forandrings DNA – Udvikle flytbarhed mentalt og fysisk • Håndtere ‘co-creation’ og ‘co-optition’ – Forny samarbejdsrelationer til kunder, leverandører og konkurrenter
  17. 17. Fremtidens vindere • Kunne agere ‘global’ – Diversitet som drivkraft • Være digitalt kompetente – Udnytte teknologien til at forbinde stakeholders • Udvise anvarlighed i hele værdikæden – Demonstrere CSR i praksis • Udvikle mennesker – Skabe mening, passion og udfordringer • Demonstrere kreativt lederskab – Fokus på disruption og fornyelse i forretning og organisation
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