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20131028 cielo day2013_ld_eng
20131028 cielo day2013_ld_eng
20131028 cielo day2013_ld_eng
20131028 cielo day2013_ld_eng
20131028 cielo day2013_ld_eng
20131028 cielo day2013_ld_eng
20131028 cielo day2013_ld_eng
20131028 cielo day2013_ld_eng
20131028 cielo day2013_ld_eng
20131028 cielo day2013_ld_eng
20131028 cielo day2013_ld_eng
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20131028 cielo day2013_ld_eng

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  • 1. BUSINESS AND PRODUCT DEVELOPMENT LUIZ H. DIDIER HEAD OF CLASSIC PRODUCTS 2
  • 2. DISCLAIMER The Company makes forward looking statements that are subject to risks and uncertainties. These statements are based on the beliefs and assumptions of our management as well as on information currently available to us. Forwardlooking statements include information regarding our current intent, beliefs or expectations, in addition to those of the members of the Board of Directors and Executive Officers of the Company. Forward-looking statements also include information regarding our possible or assumed future operating results, as well as statements preceded or followed by, or that include, the words ''believes”, ''may”, ''will”, ''continues”, ''expects”, ''anticipates”, ''intends”, ''plans”, ''estimates”, or similar expressions. Forward-looking statements are not guarantees of performance. They involve risks, uncertainties and assumptions, for they relate to future events, thus depending on circumstances that may or may not occur. Our future results and the creation of value to shareholder s may differ significantly from those expressed in or suggested by these forward-looking statements. Many factors determining these results and values are beyond Cielo’s ability to control or predict. 3
  • 3. BUSINESS AND PRODUCT DEVELOPMENT BUSINESS AND PRODUCT DEVELOPMENT SCOPE Marketing Innovation and Emerging Products Business Development New Business and Strategic Planning Classic Products 4
  • 4. E-COMMERCE Financial Volume Breakdown HIGHLIGHTS 9% 21% Complete Platform, with advanced technology and high service capacity Integrated performance with Braspag, largest gateway in Latin America 2012 2020 91% 79% E-commerce Cielo MyCheckout: solution for “1 click shopping” that increases sales conversions Scoring with analysis of risk of fraud, per transaction, and integrated with CyberSource 5
  • 5. MOBILE PAYMENTS PIONEERING First company to launch mobile payments solution (Dec/10) PORTFOLIO Payment Solution through mobile number with Paggo SECURITY Low incidence of fraud, with rates close to other solutions (such as POS) LEADERSHIP Largest Operation of mobile payments in Latin America (over 200,000 downloads) INNOVATION Launch of Chip & Pin solution in 2013 • Same level of security as a physical transaction . Debit, Voucher and Crediário, for the entire base • Improved reliability of capture (device+app)
  • 6. MOBILE PAYMENT NEWS Cielo Mobile App Cielo Chip&Pin 7
  • 7. M4U LARGEST TOP UP PLATFORM IN BRAZIL INTEGRATED WITH THE 4 TELECOM OPERATORS Unique acquirer that offers top up with card Product remunerates the merchant according the top up distribution Launch of the top up solution in cash through Cielo´s POS in 2013 8
  • 8. SOCIAL NETWORKS LINKCI B2B2C solution for the merchants to attract and retain consumers, promoting and publicizing campaigns on social networks Unique Brazilian payment platform integrated with Facebook Pilot in progress, with expected expansion in 4Q13
  • 9. CIELO PREMIA INNOVATION  All the promotions concentrated in the Cielo´s equipments.  All can participate in campaigns without previous registration  Total Management of the results Purchase Amount Card Cardholder DYNAMIC CURRENCY CONVERSION Capture of additional volume from foreigners in Brazil in the World Cup Year Brand Issuer 33.0 MM Cardholders clients 10.5 MM Fidelidade Clients Fidelidade CIELO CLIENTS Merchants 10
  • 10. BUSINESS AND PRODUCT DEVELOPMENT LUIZ H. DIDIER HEAD OF CLASSIC PRODUCTS RELAÇÕES COM INVESTIDORES www.cielo.com.br/ri E-mail: ri@cielo.com.br Telefone: + 55 11 2184 7722 11

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