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20131028 cielo day2013_ec_eng v site
 

20131028 cielo day2013_ec_eng v site

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    20131028 cielo day2013_ec_eng v site 20131028 cielo day2013_ec_eng v site Presentation Transcript

    • 1
    • COMMERCIAL RETAIL EDUARDO CHEDID Executive Vice President Commercial Retail 2
    • DISCLAIMER The Company makes forward looking statements that are subject to risks and uncertainties. These statements are based on the beliefs and assumptions of our management as well as on information currently available to us. Forwardlooking statements include information regarding our current intent, beliefs or expectations, in addition to those of the members of the Board of Directors and Executive Officers of the Company. Forward-looking statements also include information regarding our possible or assumed future operating results, as well as statements preceded or followed by, or that include, the words ''believes”, ''may”, ''will”, ''continues”, ''expects”, ''anticipates”, ''intends”, ''plans”, ''estimates”, or similar expressions. Forward-looking statements are not guarantees of performance. They involve risks, uncertainties and assumptions, for they relate to future events, thus depending on circumstances that may or may not occur. Our future results and the creation of value to shareholder s may differ significantly from those expressed in or suggested by these forward-looking statements. Many factors determining these results and values are beyond Cielo’s ability to control or predict. 3
    • SCOPE COMMERCIAL - RETAIL EXPANDING MARKETS CRM + CALL CENTER SPECIAL RETAIL TRADE MARKETING + NATIONAL MANAGEMENT OF BANKS + FIDELIDADE PREPAYMENT COMMERCIAL PLANNING 4
    • BREAKDOWN MERCHANTS - RETAIL CORPORATE COMPANIES EXCLUSIVE SPECIAL Estimated Financial Volume: > 500 M e < = 7.5 MM Estimated Financial Volume: < = 500 M EXPANDING MARKETS ** Estimated Financial Volume: total of sales from all the means of payments 5
    • LIFE CYCLE RECUPERATION Prospection, Registration, Welcome and Installation Maturity MAINTENANCE Service Cancellation ........ PROFITING Interest lost ........ ........ ACQUISITION ACTIVATION Grow ........ ........ REGISTRATION Post-Sales RETENTION RETENTION 6
    • NEW CUSTOMER REGISTRATION Why is this a key process? High mortality rate, 49% of calls for Retention due to closing business activities Great contribuition for the Expanding Markets grow (60% of the grow originates from net additions) 42% of the Captured Volume of Expanding Markets in 2013 from new afilliations made in the last 24 months 7
    • PROFITING SPECIAL OFFER Customer Service / Brands / Mobile Top up/ ARV / Crediário + Agro / Cielo Mobile / Fast and Modern POS / Cielo Premia + Linkci Biggest B2B Program in Latin America More than 85,000 prizes redempted in 2013 Customer Basis Evolution 280.000 200.000 223.000 Retention of these are customers higher in comparison to the ones that does not joined the program Grow of captured volume higher than customers that does not joined the program 5.800 2009 42.000 2010 2011 2012 2013 (forecast) 8
    • CRM PROFITING TARGET: MASS CUSTOMIZATION Use of technological tools for customer service 9
    • Commercial – Retail INVESTOR RELATIONS www.cielo.com.br/ri E-mail: ri@cielo.com.br Phone: + 55 11 2184 7722 EDUARDO CHEDID Executive Vice President Commercial - Retail 10