Monetizing Mobile Apps - #chipfiesta 2013
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Monetizing Mobile Apps - #chipfiesta 2013

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Slide seminar "Monetizing Mobile Apps" pada acara Chipfiesta 2013 di Universitas Gunadarma (19 Juni 2013). ...

Slide seminar "Monetizing Mobile Apps" pada acara Chipfiesta 2013 di Universitas Gunadarma (19 Juni 2013).

Liputan acara: http://chip.co.id/news/tips-events_community-apps/6912/menjadi_kaya_melalui_aplikasi_mobile

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Monetizing Mobile Apps - #chipfiesta 2013 Monetizing Mobile Apps - #chipfiesta 2013 Presentation Transcript

  • MONETIZING MOBILE APPSMOHAMAD IQBALPresident of Nokia Indonesia Community EnthusiastsNokia Developer Championt: @ciebal
  • WHO AM IAWordPress and Nokia DeveloperA Community InfluencerMicrosoft Student Partner, 2009Nokia Developer CertifiedTrainer, 2012Nokia Developer Champion, 2013President of Nokia Indonesia Community Enthusiasts(nice.or.id)
  • PROLOGUEDigitalContent Business View slide
  • DIGITAL CONTENT BUSINESSRing BackToneSMS PremiumMobile ApplicationMusic StoreDigital Ads View slide
  • KENANGANTERINDAH - SAMSON3 Million Subscriber21 Billion Revenue
  • BLACK OCTOBER
  • DIGITAL CONTENT BUSINESSRing BackToneSMS PremiumMobile ApplicationMusic StoreDigital Ads
  • CREDIT CARD
  • PYRAMID MOBILE PHONE USER
  • SUCCESS STORY
  • BATIK INDONESIATop ThreeDownloadWorldWide> 30.000.000Downloads
  • KETO ADVENTURE
  • BEYONDTHEWELL
  • HOW TOMonetizing MobileApps
  • IMMEDIATE REVENUEPaid DownloadsIn-appAdvertisingIn-app PurchasesTry and BuySubscription
  • PAID DOWNLOAD
  • PAID DOWNLOADSimple:You set your price, people buyStore keeps 30%Higher Price != More MoneyDon’t forget about ongoing costs: support,hosting, etc
  • IN-APP ADVERTISINGMonetize apps with ads.Use your favorite ad solution to reach desired results
  • ADVERTISING Typical with FreeApps Need a lot of downloads to make any sizable money Use your favorite ad solution to reach desired results
  • IN-APP PURCHASESIntegrate payment events fortry-then-buy up-sell, subscription business models, digital goods,& donations.
  • IN-APP PURCHASES Easy way to sell digital content from within your app: virtual goods,subscriptions, add-ons, new levels Convert free applications to paid ones by embedding try and buy Seamless integration with operator billing
  • SUBSCRIPTION
  • SUBSCRIPTIONIn Order to Get New Content, User MustSubscribeTypically Magazines
  • LONG-TERM REVENUEBrandingService
  • BRANDING
  • Gameplay is a power,but character is more
  • GAMEPLAY
  • MERCHANDISE
  • SERVICE
  • CASE STUDY: SUMA MOBILE INDONESIA
  • TECHNOLOGY+BUSINESS MODEL
  • KOMPAS AR
  • Angry Birds Magic
  • HOW TO SELL
  • StoreBig CompanyStartUp CompanyGovernmentIndividualChildrenGroupsStudents Political Parties
  • MONETIZING CONSIDERATIONSUser ExpectationsYour CostsMarketDo Some Math
  • USER EXPECTATIONS Monetize and Price According to Category Expectations SimpleApps = Free + In-App Purchases or Paid Niche Apps = Paid with Higher Price News App = Advertising
  • YOUR COSTS One Purchase == Customer for Life Lifetime-Value of Customer Support, Infrastructure (Hosting,Bandwidth), APIs, Partners Instagram’s Monthly Hosting Bill: 2 nice cars each month!
  • MARKET How Many People are inYourTarget Market? Now, How Many of those People Have Mobile Phones? Next, How Many of those People with Mobile Phones will PurchaseYour App?
  • DO SOME MATH 100 apps downloaded each day at $0.99 = $70 or $2,100 permonth $2,100 per month is $25,200 per year Thinking of Doing Adwords? $0.25 per click + 25% conversionrate = cost $1.00 to make $0.70 Even worse with realistic 1-3% conversion rate
  • PARTINGTHOUGHTS Each Monetization Strategy May Have Different Business &Marketing Strategies Monetization Strategies Can Be CombinedTogether Paid and Advertising are Easy to Dip Into Just remember to watch your costs Freemium will be the most interesting space to watch
  • QUALITY SPEAKMake sure your customer want to use your product firstand then we talk about business model. - @jpaine
  • THANKYOU!ciebal.comt: @ciebal f: /ciebalmoh.iqbal@kabitastudio.com