Big Data Projects, Marcelo Soria
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Big Data Projects, Marcelo Soria

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Marcelo Soria hace un repaso de los proyectos Big Data que se desarrollan dentro de BBVA Innovation Center.

Marcelo Soria hace un repaso de los proyectos Big Data que se desarrollan dentro de BBVA Innovation Center.

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Big Data Projects, Marcelo Soria Presentation Transcript

  • 1. big data projects #innovachallenge marcelo soria rodríguez marcelo.soria@bbva.com @msoriaro
  • 2. 0 1 1 0 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 0 1 2
  • 3. 26M transactions / day 3
  • 4. 4
  • 5. Credit access 5
  • 6. 6
  • 7. 15% 40% 7
  • 8. Retail  
  • 9. What  does  a  retailer  really  know?   My customers in other sectors & areas? My customers My customers in my area? Area Non customers in other sectors & areas Non customers in my sector & area? My customers in my sector & area? My customers in my sector? Non customers in my sector? Non customers in my area? Sector 9
  • 10. What  does  a  retailer  really  know?   Crosselling Diversification My customers Diversification Crosselling Area New portfolio Offers Loyalty Expansion Expansion Opening hours Sector 10
  • 11. Distancia  media  recorrida  por  los  clientes  de  xxx  residentes  en   Madrid  para  realizar  una  compra   Éste  es  un  informe  confidencial  propiedad  de  BBVA,  queda  prohibida  su  difusión  sin  autorización  previa.   Los  datos  u@lizados  son  tratados  de  forma  totalmente  agregada  y  anónima  cumpliendo  la  Ley  Orgánica  de  Protección  de  Datos  de  Carácter  Personal  (LOPD).   11
  • 12. XXX MADRILEÑOS XXX CLIENTES 12
  • 13. Urban  data  services  
  • 14. world 2011-2012 spending in Madrid by nationality 14
  • 15. country outgoing balanced incoming 15
  • 16. 16
  • 17. region
  • 18. region
  • 19. city Balance  of  trade:  Sant  Cugat  (October  1,  2011  –  March  31,  2012)   Qué adquieren los residentes dentro de Sant Cugat Qué adquieren los residentes fuera de Sant Cugat 19
  • 20. city Commercial  signature  of  Sant  Cugat:  heartbeat   20
  • 21. neighbourhood Madrid Orgullo Gay
  • 22. Madrid Orgullo Gay Incremento 2011 vs semana control 2011 Incremento MADO 2011 vs 2012 9,8% 4,01% 23,62% 19,48% 13,8% -0,8% 9,1% 3,7%
  • 23. Madrid Orgullo Gay street   número de transacciones por calle / semana del evento 23
  • 24. Madrid Orgullo Gay Comparación con semana de control 24