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BBVA Big Data Projects
 

BBVA Big Data Projects

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Conoce los proyectos sobre Big Data en los que actualmente está trabajando BBVA

Conoce los proyectos sobre Big Data en los que actualmente está trabajando BBVA

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    BBVA Big Data Projects BBVA Big Data Projects Presentation Transcript

    • big data projects #innovachallenge marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro
    • 0 1 1 0 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 0 1 2
    • 26M transactions / day 3
    • 4
    • Credit access 5
    • 6
    • 15% 40% 7
    • Retail  
    • What  does  a  retailer  really  know?   My customers in other sectors & areas? My customers My customers in my area? Area Non customers in other sectors & areas Non customers in my sector & area? My customers in my sector & area? My customers in my sector? Non customers in my sector? Non customers in my area? Sector 9
    • What  does  a  retailer  really  know?   Crosselling Diversification My customers Diversification Crosselling Area New portfolio Offers Loyalty Expansion Expansion Opening hours Sector 10
    • Average  distance  covered  by  Madrid  customers  of  a  given  chain  to   purchase  at  stores  of  the  chain   11
    • Customers of a given chain vs. general population (Madrid) MADRILEÑOS Spending categories before & after purchasing at a given chain CLIENTES 12
    • Urban  data  services  
    • world 2011-2012 spending in Madrid by nationality 14
    • country outgoing balanced incoming 15
    • 16
    • region
    • region
    • city Balance of trade: Sant Cugat (October 1, 2011 – March 31, 2012) Spending patterns in Sant Cugat Spening pattern of Sant Cugat residents when in other towns
    • city Commercial signature of Sant Cugat: heartbeat
    • neighbourhood Madrid, Gay Pride festivities
    • Madrid, Gay Pride Increase in 2011 vs .control week in 2011 9,8% 4,01% 23,62% 19,48% Increase 2012 vs. 2011 13,8% -0,8% 9,1% 3,7%
    • Madrid Gay Pride number of transactions per street, event week street  
    • Madrid Gay Pride comparison with control week (number of transactions)