big data projects
#innovachallenge

marcelo soria-rodríguez
marcelo.soria@bbva.com
@msoriaro
0
1
1
0
0
1

1
1
0
0
1
1
1

0
1
1
0
0
1

0
0
1

1
1
0
0
1
1
1

0
1
1
1

0
0
1
1
1

0
1
1
0
0
1

0
1
0
0
1
1
1

0
1
1
0
0
1...
26M transactions / day

3
4
Credit access
5
6
15%

40%
7
Retail	
  
What	
  does	
  a	
  retailer	
  really	
  know?	
  

My customers
in other
sectors &
areas?

My customers

My customers
i...
What	
  does	
  a	
  retailer	
  really	
  know?	
  

Crosselling
Diversification

My customers

Diversification

Crossell...
Average	
  distance	
  covered	
  by	
  Madrid	
  customers	
  of	
  a	
  given	
  chain	
  to	
  
purchase	
  at	
  store...
Customers of a given
chain vs. general
population (Madrid)
MADRILEÑOS

Spending categories before
& after purchasing at a ...
Urban	
  data	
  services	
  
world

2011-2012 spending in Madrid by nationality

14
country
outgoing

balanced

incoming
15
16
region
region
city
Balance of trade: Sant Cugat (October 1, 2011 – March 31, 2012)

Spending patterns in Sant Cugat

Spening pattern of ...
city
Commercial signature of Sant Cugat: heartbeat
neighbourhood
Madrid, Gay Pride festivities
Madrid, Gay Pride

Increase in 2011 vs .control
week in 2011

9,8%

4,01%

23,62%

19,48%

Increase 2012 vs. 2011

13,8%

...
Madrid Gay Pride
number of transactions per street, event week

street	
  
Madrid Gay Pride
comparison with control week (number of transactions)
Upcoming SlideShare
Loading in...5
×

BBVA Big Data Projects

1,725

Published on

Conoce los proyectos sobre Big Data en los que actualmente está trabajando BBVA

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,725
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
81
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

BBVA Big Data Projects

  1. 1. big data projects #innovachallenge marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro
  2. 2. 0 1 1 0 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 0 1 2
  3. 3. 26M transactions / day 3
  4. 4. 4
  5. 5. Credit access 5
  6. 6. 6
  7. 7. 15% 40% 7
  8. 8. Retail  
  9. 9. What  does  a  retailer  really  know?   My customers in other sectors & areas? My customers My customers in my area? Area Non customers in other sectors & areas Non customers in my sector & area? My customers in my sector & area? My customers in my sector? Non customers in my sector? Non customers in my area? Sector 9
  10. 10. What  does  a  retailer  really  know?   Crosselling Diversification My customers Diversification Crosselling Area New portfolio Offers Loyalty Expansion Expansion Opening hours Sector 10
  11. 11. Average  distance  covered  by  Madrid  customers  of  a  given  chain  to   purchase  at  stores  of  the  chain   11
  12. 12. Customers of a given chain vs. general population (Madrid) MADRILEÑOS Spending categories before & after purchasing at a given chain CLIENTES 12
  13. 13. Urban  data  services  
  14. 14. world 2011-2012 spending in Madrid by nationality 14
  15. 15. country outgoing balanced incoming 15
  16. 16. 16
  17. 17. region
  18. 18. region
  19. 19. city Balance of trade: Sant Cugat (October 1, 2011 – March 31, 2012) Spending patterns in Sant Cugat Spening pattern of Sant Cugat residents when in other towns
  20. 20. city Commercial signature of Sant Cugat: heartbeat
  21. 21. neighbourhood Madrid, Gay Pride festivities
  22. 22. Madrid, Gay Pride Increase in 2011 vs .control week in 2011 9,8% 4,01% 23,62% 19,48% Increase 2012 vs. 2011 13,8% -0,8% 9,1% 3,7%
  23. 23. Madrid Gay Pride number of transactions per street, event week street  
  24. 24. Madrid Gay Pride comparison with control week (number of transactions)
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×