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BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
BBVA Big Data Projects
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BBVA Big Data Projects

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Conoce los proyectos sobre Big Data en los que actualmente está trabajando BBVA

Conoce los proyectos sobre Big Data en los que actualmente está trabajando BBVA

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  • 1. big data projects #innovachallenge marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro
  • 2. 0 1 1 0 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 0 0 1 2
  • 3. 26M transactions / day 3
  • 4. 4
  • 5. Credit access 5
  • 6. 6
  • 7. 15% 40% 7
  • 8. Retail  
  • 9. What  does  a  retailer  really  know?   My customers in other sectors & areas? My customers My customers in my area? Area Non customers in other sectors & areas Non customers in my sector & area? My customers in my sector & area? My customers in my sector? Non customers in my sector? Non customers in my area? Sector 9
  • 10. What  does  a  retailer  really  know?   Crosselling Diversification My customers Diversification Crosselling Area New portfolio Offers Loyalty Expansion Expansion Opening hours Sector 10
  • 11. Average  distance  covered  by  Madrid  customers  of  a  given  chain  to   purchase  at  stores  of  the  chain   11
  • 12. Customers of a given chain vs. general population (Madrid) MADRILEÑOS Spending categories before & after purchasing at a given chain CLIENTES 12
  • 13. Urban  data  services  
  • 14. world 2011-2012 spending in Madrid by nationality 14
  • 15. country outgoing balanced incoming 15
  • 16. 16
  • 17. region
  • 18. region
  • 19. city Balance of trade: Sant Cugat (October 1, 2011 – March 31, 2012) Spending patterns in Sant Cugat Spening pattern of Sant Cugat residents when in other towns
  • 20. city Commercial signature of Sant Cugat: heartbeat
  • 21. neighbourhood Madrid, Gay Pride festivities
  • 22. Madrid, Gay Pride Increase in 2011 vs .control week in 2011 9,8% 4,01% 23,62% 19,48% Increase 2012 vs. 2011 13,8% -0,8% 9,1% 3,7%
  • 23. Madrid Gay Pride number of transactions per street, event week street  
  • 24. Madrid Gay Pride comparison with control week (number of transactions)

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