How Technology Platforms are changing marketing forever

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Technology Platforms are changing the way marketers reach existing and prospective clients and impacting on marketing ROI.

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How Technology Platforms are changing marketing forever

  1. 1. How technology platforms arechanging marketing forever
  2. 2. Since the early days of Digital Marketing, toolshave existed for Gathering, Structuring &Publishing content which Marketers have used toreach an online audience.
  3. 3. Technology Platforms are changing the waymarketers reach existing and prospective clientsand impacting on marketing ROI.
  4. 4. Digital Marketingthe past
  5. 5. Issues that impact successSpeed (e.g creating campaign deliverables from scratch for every project).Cost (high number of campaign elements and managing multiple tools).Measurability (A lack of standardised metrics).
  6. 6. How the industryhas evolved
  7. 7. What is the major change?
  8. 8. What is the major change?The user has taken control
  9. 9. the big questions1) How do I know where to communicate?
  10. 10. the big questions1) How do I know where to communicate?2) How do I get my communication out?
  11. 11. the big questions1) How do I know where to communicate?2) How do I get my communication out?3) How do I manage a campaign?
  12. 12. the big questions1) How do I know where to communicate?2) How do I get my communication out?3) How do I manage a campaign?4) How do I measure the impact?
  13. 13. the big questions1) How do I know where to communicate?2) How do I get my communication out?3) How do I manage a campaign?4) How do I measure the impact?5) How do I plan for the next campaign?
  14. 14. Digital Marketingthe present & future
  15. 15. Research proves that using today’s onlinemarketing channels together rather than inisolation has proven to be much more successfulfor campaigns.
  16. 16. The evolution of platformsAllowing the automation of marketingtechniques and solutions.
  17. 17. How do I knowwhere to communicate?
  18. 18. How do I know where to communicate?Two key audiences:
  19. 19. How do I know where to communicate?Two key audiences:People you want to sell to (Customers)
  20. 20. How do I know where to communicate?Two key audiences:People you want to sell to (Customers)People who will help you reach them (Influencers)
  21. 21. How do I know where to communicate? www.klout.com
  22. 22. How do I know where to communicate? www.klout.com ie.yoursocialmonitor.com
  23. 23. How do I getmy communication out?
  24. 24. How do I get my communication out?www.wordpress.com
  25. 25. How do I get my communication out?www.wordpress.com www.wildfireapp.com
  26. 26. How do I get my communication out?www.wordpress.com www.wildfireapp.com
  27. 27. How do I get my communication out?You need to reach an audience on every screenAcross smart phones, intenet t.v., desktops and tabletsA campaign should be optimised for all devices
  28. 28. How do I get my communication out?www.wordpress.com www.wildfireapp.com www.brightcove.com
  29. 29. How do I manage a campaign?
  30. 30. How do I manage a campaign? www.awarenessnetworks.com
  31. 31. How do I manage a campaign? www.awarenessnetworks.com www.radian6.com
  32. 32. How do I measure the impact?
  33. 33. How do I measure the impact?
  34. 34. How to plan for the future?
  35. 35. How to plan for the future?
  36. 36. How to plan for the future?
  37. 37. How to plan for the future?
  38. 38. How to plan for the future?
  39. 39. How to plan for the future?
  40. 40. How to plan for the future?
  41. 41. What wehave learned
  42. 42. Platforms allow you to be more effective and manage your timemore productively.
  43. 43. Platforms allow you to be more effective and manage your timemore productively.No one platform is going to allow you to fully understand andengage with your audience.
  44. 44. Platforms allow you to be more effective and manage your timemore productively.No one platform is going to allow you to fully understand andengage with your audience.Make yourself aware of future trends in platforms.
  45. 45. thanks!

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