Alicias Intro Presentation

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Alicias Intro Presentation

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  • Alicias Intro Presentation

    1. 1. The Sway A gentle movement to spur innovation in online content business models May 26, 2009
    2. 2. Why ‘The Sway’?
    3. 3. Digital content revenue 1.0 Ads Ads Content
    4. 5. CPM rates going down…
    5. 6. CPM is becoming less valuable…
    6. 7. Online display advertising spend decreasing <ul><li>Display advertising market contracted by 7% in Q4 of 2008 * </li></ul><ul><li>Global ad spend will decrease 6.9% in 2009, and will increase by just 1.5% in 2010 and 4.5% in 2011 ** </li></ul><ul><li>* IDC via Econsultancy blog, March 2009 </li></ul><ul><li>** ZenithOptimedia via Marketing Charts, March 2009 </li></ul>
    7. 8. What is Digital Content Revenue 2.0?
    8. 9. Let’s find the future
    9. 10. Is this Digital Content Revenue 2.0? Ads Ads Content Sponsored conversation Affiliate link
    10. 11. What are the rules?
    11. 12. Where do I come from?
    12. 13. We began as Skimbit.com, a social decision-making tool…
    13. 14. … and became Skimlinks
    14. 17. Let’s do things differently

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