Marketing For Newbies Special Report


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Marketing For Newbies Special Report

  1. 1. The Step By Step Action Guide for Super Fast Results In Internet Marketing © Newbies Web Guide
  2. 2. Boring Legal Stuff: Legal Notice Whilst all attempts have been made to verify the information that is provided in this publication, neither the author nor the publisher assumes any responsibilities for errors, omissions or contradictory information contained in this report. The author and publisher make no representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the contents of this report. The information contained in this report is strictly for informational and educational purposes only. The author and publisher do not warrant the performance, effectiveness or applicability of any information or sites listed or linked to in this report. All links are for information purposes only and are not warranted for content, accuracy or any other implied or explicit purpose. Results from using any information in this report will be totally dependent on individual circumstances and factors beyond the control of the author. The author's results may vary from your results. This book is not intended as legal, investment, business or accounting advice. The purchaser or reader of this publication assumes all responsibility for the use of these materials and information. Ciaran Doyle and all his business entities in the present and the future assume no responsibility or liability whatsoever on behalf of any purchaser or reader of these materials. ©Copyright Notice This work is all rights reserved. No part of this publication (Marketing For Newbies) may be reproduced, transmitted or copied in any forms, electronic or mechanical. Unauthorized use, sharing, reproduction or distribution is strictly prohibited. You may NOT distribute this report in any form. This report does NOT come with resell rights, PLR Rights or any rights pertaining to the distribution of this report within prior consent. If you got this product from anywhere other than you have an illegal copy. Please send me an email and I’ll promptly take action. ©2010 Page |2
  3. 3. Table Of Contents: 4. About Ciaran Doyle 5. Task 1: 100 Things 6. Brainstorming - Niche Marketing 10. Keyword Research 16. The Free Giveaway - The Google Process 18. Domain Name & Hosting - What is Wordpress? 20. Setting up your Squeeze Page - Squeeze Page Template 22. Creating Your Autoresponder 24. Driving traffic to your FREE Offer 26. Creating your own product to sell - The Easy Interview Process 28. Creating Your Sales Page 30. Traffic Generation for your paid product 32. Putting it all together - Step By Step Graph - Putting it all together graph 35. Conclusion Extras: 36. Goal Setting 37. Relevant Links 38. The basics of what you need 39. List of hobbies 41. Inspiration ©2010 Page |3
  4. 4. About Ciaran Doyle. I sometimes have to ask myself this and trace back how I got started on the internet. My first introduction into being an entrepreneur was when I was in primary school and used to sell packets of crisps to one of my class mates. They were these nasty scallion flavoured ones and I was getting £1 a week for them from a boy in my class. I sometimes have to ask myself this and trace back how I got started on the internet. My first introduction into being an entrepreneur was when I was in primary school and used to sell packets of crisps to one of my class mates. They were these nasty scallion flavoured ones and I was getting £1 a week for them from a boy in my class. I suppose that’s really what business is for me and how it started. The internet is exactly the same. You find something or create something that somebody wants and you give it to them, Easy! About 4 years ago I got completely sick of my job in the corporate world and decided to try something new. I knew there had to be something better suited to me out there and there was, Internet Marketing. But for the first 3 years I did absolutely nothing, sure I made a few hundred bucks now and then but nothing like I knew I should be making. It was when I sat down and said to myself, Ciaran you have to do this that things started changing. I wrote out a plan of attack, and worked solidly for about a week straight. Within one week and my first proper website I was making about $350 a day. I couldn’t believe my eyes when I looked at my accounts. I worked hard and I continue to work hard now and I just want to tell you if you work hard and put in the effort you can do it too. To your success Ciaran ©2010 Page |4
  5. 5. Task 1: 100 Things. Now this is not my idea, I actually heard from a friend of mine and great internet marketer Mark Anastasi. When I did this little exercise my mind started to open up and see new ways of making money all around me. So this exercise is broken down into 3 parts. Part 1: Write down 100 reasons why you must make money Part 2: write down 100 things that could happen if you DON’T make money Part 3: Write down 100 ways that you can make money Now this does take a bit of time but I would definitely say that you should really try to get this finished as soon as you can. When I first did it, it was amazing how my mind opened up. I was writing down Part 3: 100 ways to make money and I was stuck at about 20 ideas. Damn I couldn’t think of any more, but I pushed on, and I pushed on, eventually another idea came, then another and another until I was about 50 ideas now and I came to another mental block. I thought and thought, took a break, cleared my head and got back to it, my brain opened up again and again, until eventually I reached the 100 mark. You won’t believe how powerful this is until you do it yourself. You will start to see money making opportunities all around you. Give it a try, you won’t be sorry. ©2010 Page |5
  6. 6. Step 1: Brainstorming: This is the beginning of you making a living for yourself from the internet so you really want to make sure that you are giving this your best shot. Brainstorming is easy and if you don’t find it that easy at first, don’t give up because it gets a whole lot easier. So you need to start writing a list of things:  What are your interests or hobbies? (write a list)  What do you love doing (I love cooking)  What do you know a lot about?  Are you passionate about something? One of my students is passionate about the environment, you can check out what she is doing with her passion here: o o  Write down at least 10 ideas that you think can make you money.  I would recommend you not choosing something like money making online or weight loss as these are too broad of markets. What I would recommend are finding smaller niche markets. Write down your Niches Here: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. ©2010 Page |6
  7. 7. Niche Marketing: What is a Niche Market? A niche market is a small targeted group of people who like or are involved in a particular subject or hobby etc. An example of a niche market that a friend of mine is in is:  Losing weight for ladies who have just had a baby  Another one could be: How to braid horses hair  Backgammon for beginners  How to improve your credit score The list is endless and most likely if you have a hobby or an interest you might be able to make money from selling information about a pain or a problem related to that hobby or interest. There are a few things that you must do first though and silly people will not follow these, so please don’t be silly, follow what I have to say. (There is a huge list of hobbies and ideas at the back of the workbook) So what problem do I see occur way too much? 1. You create a website: now this isn’t any old website, this is the hottest, coolest, up to date website on the planet today. When people see it they are instantly going to fall in love with it and they are going to spend loads of cash on it and on and on…. 2. You create a product: again this is the most awesome product that you have ever created. You spent loads of time and money creating it and you just know that when people see it they are going to love it more than life itself. You reckon it could be bigger than the Tickle Me Elmo doll that sold out a few years ago, or maybe the Wii, or the iPod…. 3. You spend lots of money on design: Well why not, you know that you are going to need things to do your correspondence on when people start buying your brilliant product so why not spend that extra bit of cash right now, you might get it at a discount! 4. You get a professional Copywriter in: This is an absolute must, who is going to buy your product if you haven’t spent at least $5,000 getting your copywriting done by a professional, after all everyone else has. ©2010 Page |7
  8. 8. 5. BUT STILL NO TRAFFIC! 6. AND NO TRAFFIC MEANS….. NO MONEY! So where did it all go wrong? You were so sure that what you had would be an instant success but it all fell apart somewhere. Do you know where? It fell apart at the very BEGINNING! The reason being… There was no RESEARCH! You see most people make this mistake, spending loads of time creating a product and then trying to find the market to market it to. What you need to do first is find that there is a market, then find what they want and then give it to them. It is simple and follows along like this: 1. Find a hungry market 2. Find out their problems 3. Give them the solution to their problem. What are the things that people are really „gung ho’ for getting? 1. To make more money (be that by getting a better high paying job, starting a business, making money from websites, investing in stocks and shares) 2. People want to feel secure in what they have (again this could be about investing in stocks, creating security for their family) 3. Enjoy life. Want to have more time to do the things they love 4. Want to look good, health and fitness (lose weight, have big muscles, tone up, etc) 5. Want to be attractive to others (want to be able to pick up the opposite sex, etc) 6. Want to make their life better (thirst for new experiences and learning) 7. Want children to be safe and healthy (lose weight, obesity, knowledge, school, friends, no drugs etc) a. Fear ©2010 Page |8
  9. 9. b. Anger c. Sickness d. Pain e. Anxiety f. Allergies 8. Want to get rid of diseases, aches and pains. 9. Companionship (want to be loved, start dating again, to feel wanted) 10. Want to be popular 11. Want to learn more about how to be better at hobbies This is just a small list of what people want, do your ideas come in here? If you are stuck for ideas there are so many places to look for information: One of my favourites is Google Trends where you can find out trends from all over the world. This shows you in real time what is HOT right now, an absolute must! ©2010 Page |9
  10. 10. Step 2: Keyword Research This is probably my favourite part of the whole process. I love the keyword research part because it has made me lots of money just by being able to see new markets that I can work with. The tool we are going to be using is called the Google Keyword Tool you can use the tool here: But even before we get into this we need to brainstorm keywords for your chosen niches. So with your ten main subjects lined up I want you to pick go to the Google keyword tool and search for each key word and see how many searches they have each. Pick the top 2 searched keywords. Then what I want you to do is brainstorm 10 words or phrases that YOU would associate with these niches. Please don’t use the keyword tool just yet as this will ruin the process. Niche 1: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Niche 2: 1. 2. 3. 4. 5. 6. 7. 8. ©2010 Page | 10
  11. 11. 9. 10. When you have written down all of these keywords, (don’t worry if you can’t get the full 10 on each, 6 is ok for now, but I can guarantee you that when you get into this work and start making money you are going to have pages full of keywords to play with .) you must go to the Google keyword tool: In here I want you to take one niche at a time and one keyword at a time and place it into the keyword tool. What I then want you to do is take the top ten keywords from the search, but not only that I want you to take the amount of searches that it has had last month also and put them into the tables below. This is the easiest way to start building a great money making keyword list. Do it for all your keywords. It might take a bit of time but will be worth it. My Top 10 Keywords From Keyword Tool My Amount Of Searches braiding 1. 6600 2.braid horse 2. 4400 braids 3. 1900 4.braided horse 4. 2900 5. 5. 6. 6. 7. 7. 8. 8. 9. 9. 10. 10. Top 10 Keywords From Keyword Tool Amount Of Searches 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. 6. 6. 7. 7. 8. 8. 9. 9. 10. 10. ©2010 Page | 11
  12. 12. Top 10 Keywords From Keyword Tool Amount Of Searches 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. 6. 6. 7. 7. 8. 8. 9. 9. 10. 10. Top 10 Keywords From Keyword Tool Amount Of Searches 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. 6. 6. 7. 7. 8. 8. 9. 9. 10. 10. Top 10 Keywords From Keyword Tool Amount Of Searches 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. 6. 6. 7. 7. 8. 8. 9. 9. 10. 10. Top 10 Keywords From Keyword Tool Amount Of Searches 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. 6. 6. 7. 7. 8. 8. ©2010 Page | 12
  13. 13. 9. 9. 10. 10. Top 10 Keywords From Keyword Tool Amount Of Searches 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. 6. 6. 7. 7. 8. 8. 9. 9. 10. 10. Top 10 Keywords From Keyword Tool Amount Of Searches 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. 6. 6. 7. 7. 8. 8. 9. 9. 10. 10. Top 10 Keywords From Keyword Tool Amount Of Searches 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. 6. 6. 7. 7. 8. 8. 9. 9. 10. 10. Top 10 Keywords From Keyword Tool Amount Of Searches 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. 6. 6. ©2010 Page | 13
  14. 14. 7. 7. 8. 8. 9. 9. 10. 10. Top 10 Keywords From Keyword Tool Amount Of Searches 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. 6. 6. 7. 7. 8. 8. 9. 9. 10. 10. Top 10 Keywords From Keyword Tool Amount Of Searches 1. 1. 2. 2. 3. 3. 4. 4. 5. 5. 6. 6. 7. 7. 8. 8. 9. 9. 10. 10. If you need any more just print out this page a few times. Next Step: You have created great keyword lists now what you have to do is evaluate the keywords and the searches to find out which market you want to target. What we must look for is: High Searches V‟s Low Competition. By doing all this keyword research and writing it all down it enables you to see which would be the best way to enter the market. ©2010 Page | 14
  15. 15. When you have decided on the outcome of this and see which keywords are best and which is your top key word for market penetration it is time to create your Free Giveaway. Put these keywords to the side as these we can use when we really need to start marketing, and when I say marketing, I mean getting visitors to your website using tools like Google Adwords and CPV, etc. I would normally create a folder on my desktop called “Keywords” and name each keyword set the generic keyword, so: “Horse Braids Keywords”. This will help you be more organised, which I believe is crucial to online business success. ©2010 Page | 15
  16. 16. Step 3: The Free Giveaway Once you know what market you want to target, then you have got to create a free giveaway to start building your list. Now this is a really simple thing to do. You can either do it yourself which I would recommend or you can get someone else to do it. So let’s go on as if you are doing it! All you need to do to create a free product is find about 10 different problems that people are having in a particular niche and write a piece of about 300-500 words for each, almost like writing an article. I use a process I made up called the Google process to find out the ten ideas. So follow what the process says. Google Process So what is this Google Process and how can it help you not mess up when thinking about releasing a Product? Its research! That’s all, and where better to find out about your target audience than in Google. Instructions: 1. Type “Keyword” & Forum into: Google 2. Check the Google Adwords Ads 3. Look on Google Blogs 4. Check Google Answers 5. Join some Google Groups 6. Search YouTube But don’t only look in these places for information on your target audience and their problems, there are lots more places to find the valuable information you are after.  Technorati  Dailymotion    ©2010 Page | 16
  17. 17.    And once you have gone into all of these places and found out the real meat and potatoes “The Pain Points” behind what makes these people tick, you put them into the box below: Ten Pain Points For Your Free Product 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Once you have the pain points you can start creating the free giveaway report. You can even use the structure of how I did this free guide. Just follow step by step. Include disclaimers etc, check with a law professional before making claims etc. Next Step: When you have created your Free product you are well on your way to starting collecting the much needed names to start your email marketing campaigns, but first you need a website with a Domain Name & Hosting. I would recommend buying your own domain name and hosting account rather than using a free account. It looks more professional and that is what we are trying to get across to people. ©2010 Page | 17
  18. 18. Step 4: Domain Name & Hosting Now in order to do anything related to making money on the internet I believe you need to have your own domain name and a hosting account. The hosting account that I use will give you a free domain name when you sign up with it. It is probably one of the best hosting accounts, I have never had any problems with it and it also is really easy to use. It’s called Host Monster and you can pick it up here: Hosting Recommendation: I have used this hosting since I got online and have never had any problems. Grab It Here Once you have your domain name and hosting you want to put a website on it. The great thing about Host Monster is that it has a function called Simple Scripts that allows you to put a full Wordpress Website on it in a matter of seconds. What is Wordpress? Wordpress is an open source Content Management System that acts as a website for the internet. The webpage that you got this report from is a Wordpress Website. The beauty of Wordpress is that because it is open source it means that anyone can create things for it, and they have including: ©2010 Page | 18
  19. 19. Beautiful themes to create amazing websites of all manner! One of my favourite is called Woo Themes, it is a premium Wordpress theme seller, meaning they charge you for their themes, but I believe they are worth it. You can check out Woo themes here: There are also many other places that you can get free themes. Just simply go to Google and type in Free Wordpress Themes. Once you have uploaded your Wordpress Website using Simple Scripts in the CPanel of your hosting account you can then start to think about what you are going to do with your new found website. Next step: You can set your “squeeze page” up on your Wordpress site and you don’t really need to know very much HTML at all. The squeeze page is the nickname for a little page that collects people’s names and emails for giving them some free content. You put your details in one to pick up this free report. ©2010 Page | 19
  20. 20. Step 5: Setting Up Your Squeeze Page: This is extremely simple to do. I use a service called GetResponse to collect names and email addresses. It will cost you about $25 a month to use the service but it is so easy and cool to use, plus they have just created a new section that will enable you to make lovely squeeze page forms making this process even easier. You can try GetResponse here: GetResponse Autoresponder System Recommendation: This I believe is probably the best and easiest Autoresponder system to use. Essential! Grab It Here When you have signed up you might like to look through their tutorials. You can view them here: Below you will find an example of what a squeeze page is like, you can use this as a template if you want  Attention: Do You Want To Know More (insert niche) ? Read On! "Find Out How You Can ______, – Even if You Have No Experience or Are _______!" From: Your Name Date: Dear Friend, My name is NAME and like you, I'm always looking for ways to improve my _________. Recently I discovered the secrets on how anyone can master __________ fast... and I want to share this discovery with you! On the next page, I'll reveal the untold secrets on... ©2010 Page | 20
  21. 21. (INSERT 5 Things They can learn from your gift) • Tops tips on.... • The one strategy that could seriously..... • The unique loop hole that..... • The long lost tactic that enables you to.... • Plus the one killer method that... • ......And much, much more! Simply Fill In Your Name & Email Below To Discover The Secrets Of How YOU Can Improve Your __________! INSERT OPTIN BOX Use an email address you check regularly so you can receive all information. Your details will be strictly protected and safe. It will never be sold. Click here (insert privacy policy here) for our privacy policy IMPORTANT: Information on Improving Your _________ will be sent to your email once you click 'Click Here For Instant Access!" (check your junk folder to ensure you receive the email). Enter your correct email address to make sure you get all information. Talk soon Your Name Privacy Policy | Disclaimer © Copyright – All Rights Reserved Worldwide. And it’s as simple as that. Now you will want to try and write this yourself, but at least this will give you a template to us. Next Step: Once you have this created your webpage it is time to set up the Autoresponders from GetResponse. This is where you can get your creative juices flowing. I would recommend signing up to a few people’s ©2010 Page | 21
  22. 22. free courses on the internet to see how they write email Autoresponders. This will help you out no end, I still do it. ©2010 Page | 22
  23. 23. Step 6: Creating your Autoresponder. First off what is an Autoresponder? Autoresponders are the life blood of any internet marketer. It is software that allows you to create send messages automatically to people who sign up to your list. That’s right, you can pre make these Autoresponders (Messages) and then have them sent out when you want. (You DECIDE) So the process goes like this: 1. They sign up for your free guide or report 2. You send them an email that they have to click to say that they asked for the guide. (This is easy set up inside GetResponse, just look at the tutorials), or if you don’t want to you can set it up so they don’t have to confirm. 3. You immediately send them a message saying Thank You and Congratulations for getting my free report and you add a link for them to be able to download the guide from. 4. Then about 3 days later (you can set this up automatically) you send them an email saying that you hope they enjoyed the book, and ask them to tell you about them. Just some easy things (creating a relationship) 5. Then you start talking to them and giving them good information. 6. When it comes time to sell them your product they want to get it from you. I recommend sending emails every three days; you don’t want to over kill it. You can learn how to use the Autoresponder system in the GetResponse Tutorials. Next Step: The next step is actually looking at this picture: ©2010 Page | 23
  24. 24. Any idea what this is? It’s an empty mall. And a mall with no people makes no sales, the exact same as a website with no traffic. So the next step is to get Traffic or Visitors to your paid website. . ©2010 Page | 24
  25. 25. Step 7: Driving Traffic To Your Free Offer There are so many ways that you can drive traffic to your website, both paid and free ways. To start off I would recommend using something fast to get traffic to your squeeze page to know if you have a product that people really want. I would recommend using Google Adwords or some banner advertising for this. Other strategies include:  Article writing  Blogging  Video marketing (Youtube)  Podcasts  Benner advertising  MSN Adcenter  Joint Ventures  Integration marketing  SEO  Facebook  Social media marketing Next Step: Once you have started driving traffic to your Free Offer and people have started opting in for your information. 1. It’s time to build a relationship with them. a. Give them great content b. Ask them questions about what they want to learn (this is GOLD!) I use a free survey software where I create questions to find out what they want. 2. When you have built a relationship with them and they trust you it’s time to create your PAID Product from the questions they asked you about what they want to learn. ©2010 Page | 25
  26. 26. 3. It’s as simple as that, they tell you what they want and you give it to them. ©2010 Page | 26
  27. 27. Step 8: Creating your own product to sell. There are many different ways to create a product to sell to people. One of the easiest ways that I have seen and used is actually creating a product from interviews of successful people in your chosen field. Here are the steps that I did to create my first product. 1. Find 5 really important questions that people need answered (you don’t need to have the answers, Remember, you people could have already have asked these in the Survey) 2. Find the top 20 -50 people in your chosen niche and send them a letter asking them if they would like to be interviewed for your upcoming product. You can find their addresses here: (if they have a website) 3. Send them a nice letter and then follow up about a week later with an email or a phone call or even friend them on Facebook and get in contact that way. 4. Arrange the interview time 5. Send them the questions before the meeting so they have time to prepare for the interview. 6. Sign up for Skype to record the interview. You will need a piece of software called Pamela for Skype to record the call. You can pick it up here: Pamela 7. Record the interview with the person. 8. Then get the audio and send it off to be transcribed. 9. Get the transcription created into a product That’s how simple it is to create your first product. If you have recordings and transcriptions you can then use that material again, for articles, videos, podcasts, blog posts, Facebook posts, etc. ©2010 Page | 27
  28. 28. Next Step: Once you have your first product created you need to know how to sell it. So what you need to sell your first product are a few things: 1. A website 2. Optin Page 3. Autoresponder 4. Emails 5. Sales Page 6. Merchant Account (Clickbank for digital products) So, let’s get into creating the Sales Page. ©2010 Page | 28
  29. 29. Step 9: Create sales page This is a step that I would recommend you outsource to people. I do not do this myself and really can’t give you any advice on writing long copy. There is a tool that I use and it is really good, it’s called Burpies and is a copywriting tool. It’s just a fill in the blanks. Probably the best way to write copy is to look at how others write it. Go and search the internet to see if there is any good copy there. If there is just start creating a swipe file where you take loads of different bits of copy you like so when you are creating your own you can sort of look back over the good copy and use it in yours. Here is a list of some amazing copywriting that you can view; I would also recommend you signing up to their newsletters as they are amazing: Alan Forrest Smith (UK Copywriter) Ray Edwards Copy Blogger These three are some of the best around. I know Alan & Ray and would recommend learning from any of these guys. They charge huge amounts of money but get massive results. I know they do writing courses so if you are interested in learning well these are the top guys. Once you have your sales page and your thank you page created you must then submit your product to Clickbank and they will decide whether they want to sell it for you or not. I have never had any products declined, actually I know no one who has, so it is pretty easy to get accepted. ©2010 Page | 29
  30. 30. Next Step: You have created your online business now 1. A website 2. Optin Page 3. Autoresponder 4. Emails 5. Merchant Account (Clickbank for digital products) 6. Sales page You need more traffic. ©2010 Page | 30
  31. 31. Step 9: Traffic generation for you PAID Product We have looked at the traffic strategies used to drive visitors to your Free Product and this section is pretty similar, except now, you also have a list that you can send your offer to. So, first off you send your free offer to your list. If you have built up the relationship properly then you hopefully will make some good sales. Then you can get into the other strategies like I mentioned before. Traffic strategies include:  Article writing  Blogging  Video marketing (Youtube)  Podcasts  Benner advertising  Google Adwords  MSN Adcenter  Joint Ventures  Integration marketing  SEO  Facebook  Social media marketing The list goes on and on, the more you have the better because it means more traffic, but just start off with 1 first and then move onto the next when you have gotten real good at that one. Next Step: The next step for you is to decide on which strategy you want to use. You have:  Loads of content (articles, videos, podcasts)  Keywords (Adwords, MSN or Yahoo PPC) ©2010 Page | 31
  32. 32. You already have lots of keywords that you can work with, remember the folder I asked you to create? Now when I started making money online I started using Google Adwords. I love Adwords and think that it is probably the fastest way to make money online. You can have an advertising campaign up and running within a few minutes. I have a course dedicated to showing you how to set up your Adwords Campaigns perfectly. You can pick up the course called the “Adwords Cash Blueprint” here: But even if the “Adwords Cash Blueprint” is not for you and you would prefer to use free methods first I want you to remember this: “The most important thing I will say is to really stick to one or two strategies to get traffic in the beginning. If you try too many nothing will work” ©2010 Page | 32
  33. 33. Putting It All Together Now this is the exciting part that you need to get right. This is where it all comes together and you start making some money. So the steps are as follows: 1. Brainstorm your top 10 niches 2. Keyword research to find the best niche 3. Create Your Free Product 4. Buy domain name & hosting 5. Set up your website (using Wordpress) 6. Set up your squeeze page to collect names 7. Set up your Autoresponder messages 8. Drive traffic to your free offer 9. Build list & relationship 10. Create Paid Product 11. Get Sales page created 12. Submit product to Clickbank 13. Drive traffic to your offer Follow the steps in the graphs below. Start at step 1 and work your way down, then step 2 and work your way down and then step 3 and work your way down. Then the graph after that is putting it all together. ©2010 Page | 33
  34. 34. STEP 1: STEP 2: STEP 3: Brainstorm 10 Niches Drive Traffic To Squeeze Page Drive Traffic To Squeeze Page Use the Google keyword tool to find out 2 most popular. Low Competition vs. High Searches SQUEEZE PAGE SQUEEZE PAGE Brainstorm 10 Keywords For each chosen niche & Do KR for each one (Collect Search numbers) Send Autoresponder Messages & Build list & Relationships Paid Product Create Free Product Buy domain name & Create Paid Product & Get Sales Page Created & Submit to Clickbank = OUTCOME: = hosting $ALE$ Set Up Wordpress Website OUTCOME: Paid Product GetResponse Autoresponder & Set up Squeeze page (Use Template) = OUTCOME: SQUEEZE PAGE ©2010 Page | 34
  35. 35. Putting It All Together: Step 1: Drive traffic to the Drive Traffic To Squeeze Page Squeeze Page. Step 2: Collect Names & Send Emails. Put them onto Autoresponder System of messages. SQUEEZE PAGE People sometimes need to see a Collect Names & Send message 7 times before they buy. Emails. If They Optin, Send This is where you do your selling Them To The Sales Page. through your email list. Step 3: Either they buy or they don’t buy. If they do, send them to your other higher ticket products in Paid Product the future. If they don’t buy, put If they buy, then you go onto them back to the Autoresponder messages and then do process bigger sales, If they don’t they go back to Autoresponders NO again. YES Step 4: When they buy they are your customers. If you treat them well and respect them they will be happy to hear from you and maybe $ALE$ even want to learn more from you. Workshops Mentoring Big Sales ©2010 Page | 35
  36. 36. Conclusion: Remember that this is only the beginning for you as an internet marketer. There are so many things that you can do on the internet to make money on the internet. As you develop you will start to pick up new and exciting ways, one of my favourites is Affiliate Marketing, where you get a commission for helping sell someone else product. The commissions can be great and you can make a lot of money this way. Other people like to buy and sell domain names, and others still like to buy run down domains and do them up and then sell them on for a profit. When you get good at this you can start to offer your own services like I do. I offer mentoring to my students, consulting to my clients, seminars and workshops for people wanting to learn from me. I love doing the last two. I have really gotten the bug of teaching people in live environments and hopefully will be doing this for a long time. I think the most important thing that I can tell you is that please don’t give up. Sometimes things won’t work out like you had planned, but never ever give up on your dream Write down your goals, make sure you know exactly what you are going for and don’t stop until you have achieved it. And never and I repeat never stop learning. The difference between a mediocre life and a great life can be just one paragraph away. I look forward to hearing your success stories ©2010 Page | 36
  37. 37. Pick up your FREE Money Making SEO System. This is the exact same system that Ciaran has used to get top positions for his websites in Google & the other search engines. This is his gift to you. Just follow the simple step by step instructions and you should be getting the same results in no time. You can pick it up by clicking the link below: ©2010 Page | 37
  38. 38. Write down your Goals here: 1 Month Goals 6 Month Goals 1 Year Goals ©2010 Page | 38
  39. 39. Here are some useful links that I have found have helped me through my IM journey. Domain Names: Hosting: Host Website Creation Tools: Wordpress Xsite Pro Affiliate Programs: Clickbank (CPA) Video Directories: Youtube Dailymotion Article Directories Autoresponder Software GetResponse Outsourcing Odesk Elance Rentacoder ©2010 Page | 39
  40. 40. The Basics Of What You Need! A website hosting account that CPanel  In the US: Try Hostmonster  In The UK: Try Nativespace  You need a good quality domain name  If you have a domain name already you need to point the DNS name servers to your web host  If you don’t have one, you can purchase one at the same time as your website hosting. Wordpress, Website templates  Wordpress (One click install with the hosting companies recommended above)  Recommended Wordpress plugins  All In One SEO pack  Google Sitemap Generator ©2010 Page | 40
  41. 41. LIST OF HOBBIES: Quilting Marbles Scrapbooking Microchips Amateur Science related Sculpture Militaria Amateur astronomy Sewing Miniature figures Amateur chemistry Soapmaking Moths Amateur microscopy Stained glass Newspapers Amateur telescope making Stamping Patches Electronics Warm glass Pens Fireworks Weaving Photographs Genealogy Wood carving Plates Lasers Woodworking Postcards Mass-Observation Lifecasting Posters Physics demos or experiments Quotations Robots Collecting Recordings (Records, CDs, Cassettes) Antiques Rocks and Minerals Animal-related Artwork Scale models Animal Fancy (keeping or breeding animals for pets or show) Autographs Salt and Pepper Shakers Animal rescue (injured or orphaned wild or domestic animals) Aviation archaeology Shopping lists Bird watching Banknotes Snow globes Beekeeping Baseball cards Souvenirs Dog breeding Beetles Spoons Falconry Books Stamps Fishkeeping Bottles Stickers Herpetoculture Business cards Swords Horses Butterflies Teddy bears Hunting Calendars Thimbles Dog training Cameras Trading Cards (such as Baseball Cards) Elephant training Candlesticks Treasure hunting (possibly using Metal detectors Cans Toys Arts and crafts Cards Watches and Clocks Altered art Conifer cones Wine Beading Bottle caps Yardsticks Blacksmithing Christmas Accessories Calligraphy Classic Videogames Computer-related Collaging Clocks 3D computer graphics design Cosplay Coasters Animation design Crochet Coins Computer games Cross-stitch Comic books Computer programming Dollhouses Crystals Open source and the free software movement Competitive programming - e.g. ACM Internation House making Currency or TopCoder Drawing Dice Distributed computing projects Embroidery Die-cast toys Ebay Enamels Dolls Image editing Engraving Dumpster diving Retrocomputing Figure painting Enamels Modding / Overclocking Glassblowing Fashion Design ©2010 Page | 41
  42. 42. Henna Feathers Food Jewelery making Fossils Baking Knitting Found objects Barbecue (Grilling) Leather crafting Fountain pens Hosting Parties Metal Working Guns Homebrewing (beer making) Origami Handbags OpenCola Painting Hats Home Canning Figure painting (hobby) Jewelry Cake making / cake decorating Tole painting Keychains Wine tasting Watercolor Knives (Pocket Knives, Hunting Knives, Kitchen Knives) Splatter painting License Plates DIY (Do It Yourself) Papercraft Lunchboxes Home Repairs Photography Manga Interior Design Matchcovers and matchboxes Pottery ("Phillumenism") Logging Inventing ideas ©2010 Page | 42
  43. 43. Inspiration Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small doesn't serve the world. There's nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We are born to make manifest the glory of God that is within us. It's not just in some of us, it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others. ~ Marianne Williamson quotes from A Return to Love ©2010 Page | 43