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Make Me A Viral: Making The Most Of YouTube
 

Make Me A Viral: Making The Most Of YouTube

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Everyone wants a viral. But is that really possible? Let's look at how YouTube can help

Everyone wants a viral. But is that really possible? Let's look at how YouTube can help

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    Make Me A Viral: Making The Most Of YouTube Make Me A Viral: Making The Most Of YouTube Presentation Transcript

    • 1 Make Me A Viral! Viral Video & YouTube Ciarán Norris, Head of Social Media: Mindshare
    • 2 Mindshare SocialMedia8: ViralTracker
    • 3 Agenda • What is a viral? • Why do we care? • Planning • Viral examples • YouTube tips
    • 4 What is viral marketing? Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. Wikipedia
    • 5 WTF?! Cool sh*t that people like to share. Ciarán Norris
    • 6 Why do we care? Why do companies like Toblerone or Pepperidge Farm bother having websites? As if people are going to say to themselves, “Gee, I wish I knew more about Milano cookies. I know! I’ll go to their site!” Just a thought. Ethan Jarlewski: Douglas Coupland, JPod
    • 7 Why do we care?
    • 8 First things first…
    • 9 First things first… YOU CAN’T MAKE A VIRAL
    • 10 First things first… People Objectives Strategy Technologies Forrester Methodology
    • First things first… • Publish Web page • Publish or maintain blog • Upload video to sites like YouTube Creators • Comment on blogs • Post ratings and reviews Critics Collectors ` • Use social networking sites Joiners Spectators • None of these activities • Use RSS • Tag Web pages Inactive Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery • Read blogs • Watch peer-generated video • Listen to podcasts
    • 12 First things first…
    • 13 Sample Footer Text Here 2/12/2014 The 2 Greatest Virals Of All Time? No. Not the text. This bit.
    • 14 The 2 Greatest Virals Of All Time? Right here. Jurvetson on flickr
    • 15 Types of viral • Ones that are funny • Ones that are unbelievable • Ones that pose a question • Ones that are informative • Ones that piggyback
    • 16 Ones that are funny…
    • 17 Sales uplift: 650% in 18 months
    • 18 Ones that are unbelievable…
    • 19 Ones that are unbelievable…
    • 20 Ones that pose a question…
    • 21 Ones that pose a question… Re, re, rewind...
    • 22 Ones that are informative…
    • 23 Ones that are informative…
    • 24 Ones that piggy-back…
    • 25 Ones that are piggy-back… More popular than the original
    • 26 YouTube Tips • Headline – Make them exclusive! • Thumbnail – put it in the middle • Comments – let them roll • Referrers – refer them
    • 27 Conclusion It’s the creative, stupid!
    • 28 Ciarán Norris Head of Social Media, Mindshare ciaran.norris@mindshareworld.com @ciaranj psd on flickr