Widespread acceptance of social recruiting leads to aspike in candidate quantity and quality and an increase inemployee referrals, and social knowledge.Social media has quickly become a dominant force • A large majority of recruiters (71%) consider • Grammar and spelling mistakes in social profilesfor companies to find and hire quality talent. Because themselves savvy in social recruiting, having a also garnered a negative reaction from 54%it allows employers to tap extended networks for sizeable understanding of what to look for in of respondents – much higher than alcoholcandidates that would not be found otherwise, social social profiles. consumption at 47% negative.recruiting offers tremendous value to companies of allsizes. It has become an essential avenue for recruiters • 49% of recruiters who implemented social As recruiters continue to collect more knowledgeto successfully compete in the war for talent. recruiting saw an increase in the quantity of on social recruiting best practices, the number of candidates, and 43% noted a surge in the quality quality hires acquired through social media increases.The increase in social media use for recruiting is of candidates. The role candidates’ social activity plays in hiringa direct result of the number of quality candidates decisions also grows in importance. Hiring in and ofseen from social channels. As tracking systems and Respondents of this survey clearly suggest that itself has broadened its reach to include a multitudesocial networks become commonplace in recruiting, social recruiting is forefront in their hiring strategies, of social media sources as companies continue totrending data indicates social recruiting not only and in particular there’s growing interest in reviewing seek out new ways to find and hire the best talent.increases the number of applicants in the hiring candidate’s profiles during the hiring process.pipeline, but also the quality of candidates. • 80% of respondents like to see memberships • 92% of respondents use or plan to use social media and affinities with professional organizations. for recruiting, an increase of almost ten percent Volunteerism also creates a positive impression from the 83% using social recruiting in 2010. with 66% of respondents. • 73% have successfully hired a candidate through • 78% had a negative reaction to illegal drug social networks, making social recruiting a highly references; while 67% felt similar toward posts of effective source of quality new hires. a sexual nature. SOCIAL RECRUITING SURVEY RESULTS 2012 2
Q. Do you or your company use social networks or social media to support your recruitment efforts?Recruiters leveragingsocial media to reach USE OR PLAN TO BEGIN USINGcandidates is at an 89 % 92 %all-time high 82 % 92 % use or plan to begin using social networks/social media for recruiting 2010 2011 2012 SOCIAL RECRUITING SURVEY RESULTS 2012 3
Q. Which of the following social networks or social media do you or your company use, or plan to use, for recruiting?Facebook and Twitter MOST POPULAR SOCIAL NETWORKS BEING USED FOR RECRUITING:recruiting adoption 93%growing rapidly while 2012 87%LinkedIn becomes 2011 2010 78%nearly universal 2012 66% 2011 55% 2010 55% 2012 54% 2011 47% 2010 45% SOCIAL RECRUITING SURVEY RESULTS 2012 4
Q. Since implementing social recruiting, how have the below changed?Social recruitingjust works better INCREASE DECREASE STAYED THE SAME TIME Since implementing social recruiting, TO HIRE 14% 20% 38% 49% saw an increase in quantity of candidates CANDIDATE QUANTITY 49% 3% 24% 43% reported an increase in candidate quality 20% reported it took less time to hire CANDIDATE QUALITY 43% 3% 30% 31% saw increase in employee referrals EMPLOYEE REFERALS 31% 2% 38% SOCIAL RECRUITING SURVEY RESULTS 2012 5
Q. Have you or your company successfully hired a candidate who73% of recruiters have was identified or introduced through a social network or social media?successfully hired acandidate who was YESidentified or introduced 73 %through a social 63 % 58 %network or social media 15 % increase from 2010–2012 2010 2011 2012 SOCIAL RECRUITING SURVEY RESULTS 2012 6
Q. How would you rate your social recruiting skill level? 5% 4% EXCEPTIONAL NON-EXISTENT71% of recruiters considerthemselves moderate –exceptional social 25 % 25% NOVICE STRONGrecruiters 41% MODERATE SOCIAL RECRUITING SURVEY RESULTS 2012 7
Q. How many job openings do you anticipate filling in the next 12 months? 11 70.7%90 plan on % %increasing employee 28 % 0–5 15 % 89.2 100+ %count to some degree 66.7% 5–10in the next year 17% 30 % 50–100 10–50 SOCIAL RECRUITING SURVEY RESULTS 2012 8
Q. Through which of these networks have you hired?89% have made a hire 89%through LinkedIn,26% through Facebook 26%and 15% through Twitter 15 % SOCIAL RECRUITING SURVEY RESULTS 2012 9
Q. Rate the quality of candidates from these sources: referrals, job boards, social networks, direct sourcing, 3rd party search firms, campus recruiting, SEO, corporate career site, internal transfers.The highest rated REFERRALS: 52%candidates come from 2012 2011 29%referrals, direct sourcing 2010 25%and internal transfers 2012 DIRECT SOURCING: 47% 2011 25% 2010 22% 2012 INTERNAL TRANSFERS: 43% 2011 23% 2010 25% SOCIAL RECRUITING SURVEY RESULTS 2012 10
Q. How do you use the online profiles when reviewing candidates? 2012 14% NEVER86% of recruiters 13%are likely to look at 48% IF PROVIDED ALWAYSsocial profiles USE 25% OCCASIONALLY 2011 2010 49% ALWAYS USE 32% ALWAYS USE 28% OCCASIONALLY 38% OCCASIONALLY SOCIAL RECRUITING SURVEY RESULTS 2012 11
Q. How would you react to these possible items discovered while reviewing a candidate’s social network profile? POSITIVE NEUTRAL NEGATIVE REFERENCES TOPoor spelling and DOING ILLEGAL DRUGS POSTS/TWEETS OF A 2% 8% 78%profanity make a SEXUAL NATURE 3% 21% 66% PROFANITY INbad impression to a POSTS/TWEETS 2% 15% 61% SPELLING/GRAMMARmajority of recruiters ERRORS IN POSTS/TWEETS 2% 33% 54% PICTURES OF CONSUMPTION OF ALCOHOL 1% 37% 47% MEMBERSHIPS IN PROFESSIONAL ORGANIZATIONS 80% 10% 1% VOLUNTEERING/DONATIONS TO CHARITY 66% 22% 1% POLITICAL POST/TWEETS 2% 62% 18% OVERTLY RELIGIOUS POSTS/TWEETS 3% 53% 26% REFERENCES TO BURNING MAN 3% 29% 18% SOCIAL RECRUITING SURVEY RESULTS 2012 12
Q. Do you compensate employees for referrals?65% of recruiters 7% N/Acompensate employeesfor referrals 36 % more that $100 28% 43% more than $1000 NO 65 % YES SOCIAL RECRUITING SURVEY RESULTS 2012 13
Q. What steps do you take to compete against other employers? HIGHER COMPENSATION 30%Recruiting passive BETTER 53%candidates is the BENEFITS FLEXIBLEmost popular tactic in HOURS 47%competitive recruiting OPTION TO WORK REMOTELY 34% FASTER HIRING PROCESS 42% RECRUIT PASSIVE 62% CANDIDATES SOCIAL RECRUITING SURVEY RESULTS 2012 14
ABOUT THIS SURVEY: ABOUT JOBVITEThe Jobvite Social Recruiting Survey 2012 was Jobvite is the only recruiting platform that thatconducted online between May and June 2012. delivers real-time recruiting intelligence withOver 1000 people across the globe completed the innovative technology for the evolving socialsurvey in response to an email invitation sent to a web. Leading, fast growing companies today useregistered list of human resources and recruiting Jobvite’s social recruiting, sourcing and talentprofessionals. Respondents answered questions acquisition solutions to target the right talent andusing an online survey tool. The data collected from build the best teams.this survey is available only in aggregate form. Jobvite is a complete, modular Software-as-a-For more information about the survey, please Service (SaaS) platform, which can optimize thecontact our media relations team at jobvite@ speed, cost-effectiveness and ease of recruiting foratomicpr.com. any company. To ﬁnd out more, take a product tour.Additional Social Recruiting Resources: Jobvite Hire is a practical, intuitive web-based • The 2012 State of Social Recruiting Infographic platform that helps you effectively manage every • 2012 Jobvite Index stage of hiring. It’s the only social recruiting and • Social Job Seeker 2011 applicant tracking solution that makes it easy for • Jobvite Customer Videos everyone to work together on hiring. With Jobvite • Jobvite Product Tours Hire, you can improve the speed and quality of talent acquisition, create a great candidate experience, and increase referral and social network hires – all while using fewer resources. Jobvite Source is an easy-to-use, web-based application that can help you achieve your CONNECT WITH US recruitment sourcing goals today. It’s the only social sourcing and candidate relationship management www.jobvite.com application that helps you target relevant talent www.facebook.com/jobvite through employee referrals, social networks and the web – then build and engage your talent pool. www.twitter.com/jobvite Jobvite Source is one intuitive platform to manage www.linkedin.com/company/jobvite all sourcing programs and see the results. 650-376-7200 SOCIAL RECRUITING SURVEY RESULTS 2012 15
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