Ciapple enables medium-size Retailers in MENA and Europe and e-commerce companies globally to: Retain their profitable customers Design targeted offering Ciapple solution analyzes the sales data and discovers the spending pattern (buying trend) of the retailer’s customers

1. Where Business Intelligence Comes Easy Hussein AL-NATSHEH Founder & General Manager Ciapple L.L.C. Customer Retention March , 2011

2. © Ciapple LLC 2 What is Ciapple? Ciappleenables medium-size Retailers in MENA and Europe and e-commerce companies globally to: Retain their profitable customers Design targeted offering Ciapple solution analyzes the sales data and discovers the spending pattern (buying trend)of the retailer’s customers

4. Annual Average Profit/Customer = 100 USD

5. Annual Company Profit = 5 M USDE-Commerce/ Retailer Case Study Atrisk Not resolved 30% Unsatisfiedcustomers 20 % Complain 5% Decline in Spending 50% Lost 30% Do not complain 95 % Satisfiedcustomers 80 % Retained 40% Ciapplediscoversat least 30% of silentunsatisfiedcustomers = 2800customers 1000Customers Retained = 100 000 USD Profit LostCustomers 50 % = Source: Response Tek Networks © Ciapple LLC

6. © Ciapple LLC 4 Customer Retention Value 20 USD/year Customers’ Life Value (CLV) = 5x Annuallost profit Cost to win back them (companies usually don’t) 150 USD/year 1000 Customers Annual 100 KUSD 500 K USD 1.5 M USD 1500 USD/year Source: Rob Yanker, Partner, McKinsey & Company Cost to retainthemwithCiapple Annual LOSS without Ciapple Averagecostto retainthemwithother solutions 10 K USD 50 K USD

7. © Ciapple LLC 5 Clustering Using the data that shows how much each customer spends on each product category, customers will be grouped (clustered) according to their buying behavior

8. 6 Customer Retention : Customers who stopped spending : Customers who still spending : Predicted silent unsatisfied customer © Ciapple LLC

9. 7 Similarity Insights © Ciapple LLC

10. © Ciapple LLC 8 Chart Sample Customer Retention Web Application (Cloud Service)

12. If you also have the customers demographics, it will be better

13. Generating bi-weekly table view shows the average monthly spending for each customer and his spending in the last month

14. The table view could be in SQL, MySQL, or Excel format

16. Spuryour revenues

17. Whatdo similarcustomersbuy?

18. Maketargetedcampaigns

19. Reduceyouradvertisingcost

21. Hussein AL-NATSHEH Founder & General Manager h.natsheh@ciapple.com www.Ciapple.com Tel: +962 797 27 27 00