The Social Media Big Picture Why all this Social Media is important, where it all came from, and what does it mean to Off Madison Ave?

History “ Social Media” is a new term – but the stuff itself isn’t:

“ Social Media” is a new term – but the stuff itself isn’t:

History 1995 – Internet is declared a “really big deal.”

1995 – Internet is declared a “really big deal.”

History 1995 – Internet is declared a “really big deal.” 2001 – Grown men weep over their worthless Pets.com Stock.

1995 – Internet is declared a “really big deal.”

History 1995 – Internet is declared a “really big deal.” 2001 – Grown men weep over their worthless Pets.com Stock. What happened in between?

1995 – Internet is declared a “really big deal.”

History “ The Internet will be a place where everyone can see my web page, buy something, and go away! Woo hoo!”

History “ The Internet will be a place where I can read, learn, and communicate with people all over the world! Woo hoo!”

History

History

History

History

History 1999

History 1999 2003

History 1999 2003 2004

History 1999 2003 2004 2006

History 1999 2003 2004 2006 140,000,000 active users 30,000 unique visitors daily 43,000,000 users 1,200,000 (mostly) active users

Today (List of 59 social services – from Friendfeed)

Today “ Social media is more than just creating a blog or Twitter account. The social in social media is all about the human element.” Louis Gray

“ Social media is more than just creating a blog or Twitter account. The social in social media is all about the human element.”

Louis Gray

How not to use social media “ All I want for Christmas is my PSP”

“ All I want for Christmas is my PSP”

How to use social media “ Dell on Twitter: Follow Us”

“ Dell on Twitter: Follow Us”

How not to use social media “ Wal-Marting Across America”

“ Wal-Marting Across America”

How to use social media

If you find you don’t want to, you don’t have to … all we ask is that you give it a shot first.

“ Friends don’t fire friends.” User Generated Content Time.

“ Friends don’t fire friends.”