The Social Media Big Picture

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An overview of the history that created social media, it's uses for our agency.

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The Social Media Big Picture

  1. 1. The Social Media Big Picture Why all this Social Media is important, where it all came from, and what does it mean to Off Madison Ave?
  2. 2. History <ul><li>“ Social Media” is a new term – but the stuff itself isn’t: </li></ul>
  3. 3. History <ul><li>1995 – Internet is declared a “really big deal.” </li></ul>
  4. 4. History <ul><li>1995 – Internet is declared a “really big deal.” </li></ul>2001 – Grown men weep over their worthless Pets.com Stock.
  5. 5. History <ul><li>1995 – Internet is declared a “really big deal.” </li></ul>2001 – Grown men weep over their worthless Pets.com Stock. What happened in between?
  6. 6. History “ The Internet will be a place where everyone can see my web page, buy something, and go away! Woo hoo!”
  7. 7. History “ The Internet will be a place where I can read, learn, and communicate with people all over the world! Woo hoo!”
  8. 8. History
  9. 9. History
  10. 10. History
  11. 11. History
  12. 12. History 1999
  13. 13. History 1999 2003
  14. 14. History 1999 2003 2004
  15. 15. History 1999 2003 2004 2006
  16. 16. History 1999 2003 2004 2006 140,000,000 active users 30,000 unique visitors daily 43,000,000 users 1,200,000 (mostly) active users
  17. 17. Today (List of 59 social services – from Friendfeed)
  18. 18. Today <ul><li>“ Social media is more than just creating a blog or Twitter account. The social in social media is all about the human element.” </li></ul><ul><li>Louis Gray </li></ul>
  19. 19. How not to use social media <ul><li>“ All I want for Christmas is my PSP” </li></ul>
  20. 20. How to use social media <ul><li>“ Dell on Twitter: Follow Us” </li></ul>
  21. 21. How not to use social media <ul><li>“ Wal-Marting Across America” </li></ul>
  22. 22. How to use social media
  23. 24. If you find you don’t want to, you don’t have to … all we ask is that you give it a shot first.
  24. 25. <ul><li>“ Friends don’t fire friends.” </li></ul>User Generated Content Time.

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