Implementing Social Media Tactics within your Company
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Implementing Social Media Tactics within your Company

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Basic social media tactics to get your company using social media in order to get your website traffic, leads, and new customers.

Basic social media tactics to get your company using social media in order to get your website traffic, leads, and new customers.

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Implementing Social Media Tactics within your Company Implementing Social Media Tactics within your Company Presentation Transcript

    • Social Media Strategy
    • Building networks and driving new business
    • in 2009 and beyond.
  • P.O.S.T
    • People – Who are we targeting?
    • Objectives – Why are we doing this?
    • Strategy – What is the long-term plan?
    • Technology – What sites will we be using?
    Acronym from Forrester Research describing a business approach to social media:
  • P.O.S.T
    • People – We are targeting employees and businesses that will make for good potential clients.
    • Objectives – To become a resource for these potential clients.
    • Strategy – Make team members experts on specific platforms, taking part in conversations and providing information to the public.
    • Technology – To be determined by your strategic objective.
  • 4 Key Social Marketing Approaches:
    • Provide Original Content
    • Provide Answers
    • Provide Entertainment
    • Provide Conversation
  • Providing Original Content
    • Blogs
    • Photography
    • Videos
    • Podcasts
    • Presentations
  • Providing Answers
    • Blogs
    • Wikis
    • Answers Sites
    • Review Sites
  • Providing Entertainment
    • Video
    • Audio
    • Photos
    • “ Odd” News
  • Provide Conversation
    • Most all social tools
    • Blog Comments
    • 4 Key Ways to Market using Social Media:
    • Provide Original Content
    • Provide Answers
    • Provide Entertainment
    • Provide Conversation
    Bottom Line – You need to give people something they want in order to get their attention.
  • Content Blog Post
  • Content Blog Post Tweeting Links to Blog Post
  • Answers Wikipedia
  • Answers Linkedin Answers
  • Answers Search Volume
  • Blog Post Tweeting Links to Blog Post User Based Call for Information
  • FriendFeed
  • FriendFeed Benefits of FriendFeed: 1. Monitoring
  • FriendFeed
    • Benefits of FriendFeed:
    • Monitoring
    • Less Confusion
  • FriendFeed
    • Benefits of FriendFeed:
    • Monitoring
    • Less Confusion
    • Ideas for posts and comments
  • Providing Original Content
  • Entertainment YouTube
  • Entertainment Vimeo
  • Entertainment Photography
  • Entertainment
  • Conversation
    • Target blogs and profiles of companies or their employees that would make good clients.
    • Look for posts and conversations you can talk about intelligently.
    • Pass on posts and conversations to another team member if you think it’s up their alley.
    • Include a link in your signature back to Off Madison Ave or Mighty Interactive, as you see fit
    • Observe Agency Best Practices
    DO
  • Consider which approach is right for you:
  • Contact me for questions or Comments: Eric Reid Email: ciaoenrico@gmail.com Twitter: @ciaoenrico Linkedin: http://www.linkedin.com/in/ciaoenrico