Social Media Strategy Building networks and driving new business in 2009 and beyond.

Social Media Strategy

Building networks and driving new business

in 2009 and beyond.

P.O.S.T People – Who are we targeting? Objectives – Why are we doing this? Strategy – What is the long-term plan? Technology – What sites will we be using? Acronym from Forrester Research describing a business approach to social media:

People – Who are we targeting?

Objectives – Why are we doing this?

Strategy – What is the long-term plan?

Technology – What sites will we be using?

P.O.S.T People – We are targeting employees and businesses that will make for good potential clients. Objectives – To become a resource for these potential clients. Strategy – Make team members experts on specific platforms, taking part in conversations and providing information to the public. Technology – To be determined by your strategic objective.

People – We are targeting employees and businesses that will make for good potential clients.

Objectives – To become a resource for these potential clients.

Strategy – Make team members experts on specific platforms, taking part in conversations and providing information to the public.

Technology – To be determined by your strategic objective.

4 Key Social Marketing Approaches: Provide Original Content Provide Answers Provide Entertainment Provide Conversation

Provide Original Content

Provide Answers

Provide Entertainment

Provide Conversation

Providing Original Content Blogs Photography Videos Podcasts Presentations

Blogs

Photography

Videos

Podcasts

Presentations

Providing Answers Blogs Wikis Answers Sites Review Sites

Blogs

Wikis

Answers Sites

Review Sites

Providing Entertainment Video Audio Photos “ Odd” News

Video

Audio

Photos

“ Odd” News

Provide Conversation Most all social tools Blog Comments

Most all social tools

Blog Comments

4 Key Ways to Market using Social Media: Provide Original Content Provide Answers Provide Entertainment Provide Conversation Bottom Line – You need to give people something they want in order to get their attention.

4 Key Ways to Market using Social Media:

Provide Original Content

Provide Answers

Provide Entertainment

Provide Conversation

Content Blog Post

Content Blog Post Tweeting Links to Blog Post

Answers Wikipedia

Answers Linkedin Answers

Answers Search Volume

Blog Post Tweeting Links to Blog Post User Based Call for Information

FriendFeed

FriendFeed Benefits of FriendFeed: 1. Monitoring

FriendFeed Benefits of FriendFeed: Monitoring Less Confusion

Benefits of FriendFeed:

Monitoring

Less Confusion

FriendFeed Benefits of FriendFeed: Monitoring Less Confusion Ideas for posts and comments

Benefits of FriendFeed:

Monitoring

Less Confusion

Ideas for posts and comments

Providing Original Content

Entertainment YouTube

Entertainment Vimeo

Entertainment Photography

Entertainment

Conversation

Target blogs and profiles of companies or their employees that would make good clients. Look for posts and conversations you can talk about intelligently. Pass on posts and conversations to another team member if you think it’s up their alley. Include a link in your signature back to Off Madison Ave or Mighty Interactive, as you see fit Observe Agency Best Practices DO

Target blogs and profiles of companies or their employees that would make good clients.

Look for posts and conversations you can talk about intelligently.

Pass on posts and conversations to another team member if you think it’s up their alley.

Include a link in your signature back to Off Madison Ave or Mighty Interactive, as you see fit

Observe Agency Best Practices

Consider which approach is right for you:

Contact me for questions or Comments: Eric Reid Email: ciaoenrico@gmail.com Twitter: @ciaoenrico Linkedin: http://www.linkedin.com/in/ciaoenrico