Implementing Social Media Tactics within your Company


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Basic social media tactics to get your company using social media in order to get your website traffic, leads, and new customers.

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Implementing Social Media Tactics within your Company

  1. 1. <ul><li>Social Media Strategy </li></ul><ul><li>Building networks and driving new business </li></ul><ul><li>in 2009 and beyond. </li></ul>
  2. 2. P.O.S.T <ul><li>People – Who are we targeting? </li></ul><ul><li>Objectives – Why are we doing this? </li></ul><ul><li>Strategy – What is the long-term plan? </li></ul><ul><li>Technology – What sites will we be using? </li></ul>Acronym from Forrester Research describing a business approach to social media:
  3. 3. P.O.S.T <ul><li>People – We are targeting employees and businesses that will make for good potential clients. </li></ul><ul><li>Objectives – To become a resource for these potential clients. </li></ul><ul><li>Strategy – Make team members experts on specific platforms, taking part in conversations and providing information to the public. </li></ul><ul><li>Technology – To be determined by your strategic objective. </li></ul>
  4. 4. 4 Key Social Marketing Approaches: <ul><li>Provide Original Content </li></ul><ul><li>Provide Answers </li></ul><ul><li>Provide Entertainment </li></ul><ul><li>Provide Conversation </li></ul>
  5. 5. Providing Original Content <ul><li>Blogs </li></ul><ul><li>Photography </li></ul><ul><li>Videos </li></ul><ul><li>Podcasts </li></ul><ul><li>Presentations </li></ul>
  6. 6. Providing Answers <ul><li>Blogs </li></ul><ul><li>Wikis </li></ul><ul><li>Answers Sites </li></ul><ul><li>Review Sites </li></ul>
  7. 7. Providing Entertainment <ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Photos </li></ul><ul><li>“ Odd” News </li></ul>
  8. 8. Provide Conversation <ul><li>Most all social tools </li></ul><ul><li>Blog Comments </li></ul>
  9. 9. <ul><li>4 Key Ways to Market using Social Media: </li></ul><ul><li>Provide Original Content </li></ul><ul><li>Provide Answers </li></ul><ul><li>Provide Entertainment </li></ul><ul><li>Provide Conversation </li></ul>Bottom Line – You need to give people something they want in order to get their attention.
  10. 10. Content Blog Post
  11. 11. Content Blog Post Tweeting Links to Blog Post
  12. 12. Answers Wikipedia
  13. 13. Answers Linkedin Answers
  14. 14. Answers Search Volume
  15. 15. Blog Post Tweeting Links to Blog Post User Based Call for Information
  16. 16. FriendFeed
  17. 17. FriendFeed Benefits of FriendFeed: 1. Monitoring
  18. 18. FriendFeed <ul><li>Benefits of FriendFeed: </li></ul><ul><li>Monitoring </li></ul><ul><li>Less Confusion </li></ul>
  19. 19. FriendFeed <ul><li>Benefits of FriendFeed: </li></ul><ul><li>Monitoring </li></ul><ul><li>Less Confusion </li></ul><ul><li>Ideas for posts and comments </li></ul>
  20. 20. Providing Original Content
  21. 21. Entertainment YouTube
  22. 22. Entertainment Vimeo
  23. 23. Entertainment Photography
  24. 24. Entertainment
  25. 25. Conversation
  26. 26. <ul><li>Target blogs and profiles of companies or their employees that would make good clients. </li></ul><ul><li>Look for posts and conversations you can talk about intelligently. </li></ul><ul><li>Pass on posts and conversations to another team member if you think it’s up their alley. </li></ul><ul><li>Include a link in your signature back to Off Madison Ave or Mighty Interactive, as you see fit </li></ul><ul><li>Observe Agency Best Practices </li></ul>DO
  27. 27. Consider which approach is right for you:
  28. 28. Contact me for questions or Comments: Eric Reid Email: Twitter: @ciaoenrico Linkedin: