The world in 20201) How will technology affect the business?a› The pervasive natureof technology will reduceits ability to be a truedifferentiator.b› Technology willbe central tocustomerengagement,businessdifferentiation, andagility.
The world in 20202) How will companies architect and deploytheir business solutions?a› Enterprise IT will stilldesign, manage, andown their applicationsand infrastructure.b› external as- a-serviceproviders deliver thebulks of apps , with ITplaying the role oforchestrator
The world in 20203) How much influence will technology have oncustomers?a› Not much.Technology savvyusers will flipthrough serviceswith no specialloyaltyb› Customers willstill value richexperiences withbrands and stickwith the mostconvenient andmeaningful
Where we are todaySourcingstrategyCustomerExperienceERPSystemsConsolidationBiz AlignmentVirtualizationServicescatalogDigital SecurityAgileInfrastructureIntegrationSOA PortfolioMgmtCOBITServiceDeskBIIntranet
"The perpetually connected user:The expectation that any desired informationor service is available, on any appropriatedevice, in context, at a person’s moment ofneed."-- Forrester Researchciandt.com
An intelligent app strategy should:... and find the patterns that doexist!Listencontinuously toyour customers.Learnabout their behavior,sentiment, history,localization, wishesand contextTalkto their needs andexpectations andengage!Onlythen...
What boils down...- Your increasingly demanding customer is amoving target- IT can perform a key role helping thebusiness gain insight in this complexscenario- Stop playing catch up and leapfrog tofuture now!
How can we help?>>> 10+ years working on Apps forCustomer Engagement for Fortune 50companies>>> 500+ web properties (desktop andmobile) developed and maintained>>> 350+ people constantly working inengagements worldwide