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With the ever increasing pace of technology today, many pharmaceutical companies find it nearly impossible to track their customers’ multi-channel digital journeys, much less identify actionable insights.
Ten years experience working in the pharmaceutical industry - with companies big & small - has given CI&T a real-time view of this struggle and hands-on experience in developing solutions along the way. In this session, CI&T will help you better understand your customers’ digital journeys and identify ways to engage the perpetually connected customer. Specifically, you will learn how to:
Provide more dynamic customized content independent of devices used
Adapt to user behavior and interaction
Identify patterns and get predictive and prescriptive analytics data
Improve overall user experience
Uncover new market opportunities