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Developers, get off the couch and contribute!



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  • - Good morning - Thank you.Joke: Don’t get up now.This is not an order – just the session name.Truly believer on Drupal Community and the key way to keep the software alive and evolving.
  • I’m Felipe Rubim, I’m a Brazilian, living in the US and now for the first time in Germany;Chief Technology at Ci&T, working on Pre-Sales for large corporation projectsWorking with Drupal – as well - for the past 4 years, in different – but similar – type of projectsOS enthusiast, big fan of DrupalAlso like beer and soccer – which I believe makes this time here special to me too…Quick research:Who is coder/themer/site builderWho is also/only on the Pre-Sales/Sales part Who has/is actually provided/providing services to large organizations using Drupal or other CMS?
  • 1600+ employees300+drupal talents Brasil/Argentina/China development center400+ small/medium and large Drupal 6 and 7 sites developed/maintainedOffering Drupal Services to enterprises/large portals
  • Large community, huge potential to contributions;Majority of fixes or enhancements stay within the organization walls, not coming back to the community
  • I would say “Developers and contributing” or “Developers and giving back”
  • Developers exposed their “guilty feeling”
  • Developers were not motivated
  • Leaderboard
  • Leaderboard
  • After submitting a patch. That’s it?
  • – 2) Focus on the new guys - old dogs are harder to change – 3) Get rid of the “bad vibes” kind of guys
  • As organizations/drupal shops
  • Drupal events, events and more events!
  • As the next Olympic Games are going to BR, so is Drupal.
  • - Good morning - Thank you.Joke: Don’t get up now.This is not an order – just the session name.Truly believer on Drupal Community and the key way to keep the software alive and evolving.


  • 1. Developers, get off thecouch and contribute! Felipe Rubim DrupalCon Munich – August - 2012
  • 2. Oh, Hallo!• Felipe Rubim• Chief Architect @Ciandt• @frubim• felipe.rubim@gmail.com• DO: frubim• Drupal: 4 yrs+
  • 3. Some Context: Ciandt
  • 4. Current percentage of active Drupal userswho actually contribute to Core is hovering around 0.1%. Target: a full 1% in 2014
  • 5. Majority of enhancements, ideas, fixes don’t get back to the community
  • 6. Create ways to have almost all developers contributing somehow
  • 7. Why is thishappening?
  • 8. Developers and contributing back
  • 9. Developers expect support from the organization
  • 10. What prevents developers from contributing
  • 11. Where to start
  • 12. Shy: my code exposed to the rest of the world
  • 13. Language is a bit of a challenge
  • 14. Open Source/Volunteer mindset/habit
  • 15. Customize your company’s “Drupal contribution ladder”
  • 16. The inspiration came from the community itself
  • 17. Being at DrupalCon Denver
  • 18. Having beer, of course!
  • 19. Drupal Ladder initiative http://learndrupal.org/
  • 20. Call of Duty addiction!
  • 21. Fun!
  • 22. An idea was born
  • 23. Check the results and continue adapting
  • 24. The results are really good
  • 25. Developers were surprised by how easy it was
  • 26. Side effects: better code http://drupal.org/node/1684418
  • 27. More contributions in 4 months than in the past 2 years
  • 28. Lessons Learned and Impressions
  • 29. Just regular “people” are on the other side
  • 30. Enthusiasts (Sergeants) are key to the game (cause believers)
  • 31. It’s not as hard as it sounds…but you have to start!
  • 32. Future
  • 33. Kick it off (but also keep the ball rolling)
  • 34. Core!
  • 35. Open it up to anyone(public location, universities, etc)
  • 36. You see, “contributing", as you know, is like gravity. All it takes is a little push!
  • 37. Questions ?
  • 38. Bis Später!
  • 39. Resources• http://webchick.net/node/80• http://drupalize.me/blog/201203/plan-helping-new- drupal-contributors
  • 40. Thank you! • Felipe Rubim • Felipe.rubim@gmail.com • @frubim Please provide feeback at DrupalCon website:munich2012.drupal.org/program/sessions/selling-drupal-web-experience- management-large-enterprises-choose-your-battles-and