Self-Customized Bottle<br />Diversity<br />Ng Kian Tat<br />Cai Zhihao<br />	Tan Hui Tricia<br />Soe San Linn<br />Paing M...
Problem and Solution<br />
What problems do we face regularly?<br />Many small but important items lying around<br />Tendency of misplacing them<br /...
How to solve?<br />Simple! <br />Gather all the necessary items needed<br />Find a way to ‘piece’ them together as one<br ...
Your Ultimate Solution!<br />Our one and only Self-Customized Bottle <br />Bottle serves as a housing for attachments<br /...
Our bottle must…<br />Be User-friendly<br />Be new to the market<br />Enable compartments to be attached to it securely<br...
Unprecedented Design using Lego System<br />Convenient<br />Compartments can be attached and detached easily<br />Attracti...
Final Product<br />
Prototype<br />LEGO feature fused into one wall of bottle<br />Straw system- replaceable<br />500ml capacity<br />Eastman ...
Attachments<br />Stationery holders<br />Card holders<br />Decorative Figurines<br />Pills Compartments<br />
Straw system<br />
Straw system<br />
Process<br />
1st Prototype<br />A portable and easy to use water bottle with multiple functions <br />
1st Prototype<br />
1st Prototype<br />Name tent holder<br />Water<br />Watch<br />Stationery<br />
2nd Prototype<br />Based on findings from feedback from our 1st presentation and further market research,<br /> 2 main fun...
Pill compartment<br />Stationery compartment<br />2nd Prototype<br />
3rd Prototype<br />A more innovative way of attaching the compartments – LEGO customization<br />Easier way of drinking fr...
3rd Prototype<br />
Market Research<br />
Market Research<br />Conducted on 50 students from tuition centre<br />Purpose: To gather feedback on our final product<br />
Competitors’ landscape<br />
Competitors’ landscape<br />Blue Ocean Strategy <br />New idea allowing users to attach multiple compartments to the bottl...
Competitors’ landscape<br />A competitive market for water bottles<br />Various uses that come along with water bottle???<...
Why this project<br />
Why this project?<br />Based on the result of market research, <br />Projected revenue= $15 X 5000 bottles<br />= $75,000<...
Why this project?<br />Based on quotations from Tong Huat Pte Ltd,<br />Projected cost of sales	= $11 X 5000 bottles<br />...
Rogers’ Bell Curve<br />
Why this project?<br />Operating profit	= $75,000 - $55,000<br /> = $20,000<br />To gain market share, even if we sell the...
Business Plan<br />
Business plan<br />Deal Flow connection<br />Technology Enterprise Commercialisation Scheme (TECS)<br />
Marketing Strategy<br />
Marketing Strategy<br />Discounted price to attract users<br />Advertisements<br />
Sustainable Competitive Advantage<br />
Sustainable Competitive Advantage<br />Upon launch of our product, <br />Feedbacks from users on new design of bottles and...
Thank You<br />
Q & A<br />
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Diversity Prototype FINAL

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Presentation on final prototype of the (re-named!) self-customized bottle, 25 Sept 2009

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  • (biting straws, hygiene issues) (more ranges in future)
  • We are contemplating looking for possible investors through Deal Flow connection. Deal Flow connection connects entrepreneurs, like us, to potential investors through intermediaries, allowing us to find the source of fund for our project. We are also applying for Spring SEEDS (more to be filled on thursday)
  • Advertisements- multiple functions and customisable feature of bottle
  • Now that we have the plans coming up, what can we do to sustain our competitive advantage? One of our marketing strategy is that upon the launch of our product, we will gather feedbacks from users on the designs of the bottles and other potential attachments. For example, we might be releasing transformer-shaped attachments during this period in accordance with the fashion trends.
  • Diversity Prototype FINAL

    1. 1. Self-Customized Bottle<br />Diversity<br />Ng Kian Tat<br />Cai Zhihao<br /> Tan Hui Tricia<br />Soe San Linn<br />Paing Min Htwe<br />
    2. 2. Problem and Solution<br />
    3. 3. What problems do we face regularly?<br />Many small but important items lying around<br />Tendency of misplacing them<br />Have to conduct frequent checks to ensure items are there<br />Hassle to search for small items in our bags<br />
    4. 4. How to solve?<br />Simple! <br />Gather all the necessary items needed<br />Find a way to ‘piece’ them together as one<br />Grab and go without worries<br />
    5. 5. Your Ultimate Solution!<br />Our one and only Self-Customized Bottle <br />Bottle serves as a housing for attachments<br />No more hassle of searching for items in bags<br />Simply attach compartments as needed to bottle<br />
    6. 6. Our bottle must…<br />Be User-friendly<br />Be new to the market<br />Enable compartments to be attached to it securely<br />Have the unique feature of self-customization<br />
    7. 7. Unprecedented Design using Lego System<br />Convenient<br />Compartments can be attached and detached easily<br />Attractive and innovative<br />Made to suit individual preferences <br />
    8. 8. Final Product<br />
    9. 9. Prototype<br />LEGO feature fused into one wall of bottle<br />Straw system- replaceable<br />500ml capacity<br />Eastman Tritancopolyester<br />
    10. 10. Attachments<br />Stationery holders<br />Card holders<br />Decorative Figurines<br />Pills Compartments<br />
    11. 11. Straw system<br />
    12. 12. Straw system<br />
    13. 13. Process<br />
    14. 14. 1st Prototype<br />A portable and easy to use water bottle with multiple functions <br />
    15. 15. 1st Prototype<br />
    16. 16. 1st Prototype<br />Name tent holder<br />Water<br />Watch<br />Stationery<br />
    17. 17. 2nd Prototype<br />Based on findings from feedback from our 1st presentation and further market research,<br /> 2 main functions of bottle: pill and stationery compartments<br /> Use of grooving mechanism to slot in compartments<br />
    18. 18. Pill compartment<br />Stationery compartment<br />2nd Prototype<br />
    19. 19. 3rd Prototype<br />A more innovative way of attaching the compartments – LEGO customization<br />Easier way of drinking from bottle – straw system<br />
    20. 20. 3rd Prototype<br />
    21. 21. Market Research<br />
    22. 22. Market Research<br />Conducted on 50 students from tuition centre<br />Purpose: To gather feedback on our final product<br />
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27. Competitors’ landscape<br />
    28. 28. Competitors’ landscape<br />Blue Ocean Strategy <br />New idea allowing users to attach multiple compartments to the bottle<br />Also enables users to display their creativity by designing their own bottle<br />
    29. 29. Competitors’ landscape<br />A competitive market for water bottles<br />Various uses that come along with water bottle???<br />
    30. 30. Why this project<br />
    31. 31. Why this project?<br />Based on the result of market research, <br />Projected revenue= $15 X 5000 bottles<br />= $75,000<br />
    32. 32. Why this project?<br />Based on quotations from Tong Huat Pte Ltd,<br />Projected cost of sales = $11 X 5000 bottles<br /> = $55,000<br />
    33. 33. Rogers’ Bell Curve<br />
    34. 34. Why this project?<br />Operating profit = $75,000 - $55,000<br /> = $20,000<br />To gain market share, even if we sell the bottles at $12 each, We still have <br />Operating profit = $(12-11) X 5000 bottles<br /> = $5,000<br />Sure WIN!!<br />
    35. 35. Business Plan<br />
    36. 36. Business plan<br />Deal Flow connection<br />Technology Enterprise Commercialisation Scheme (TECS)<br />
    37. 37. Marketing Strategy<br />
    38. 38. Marketing Strategy<br />Discounted price to attract users<br />Advertisements<br />
    39. 39. Sustainable Competitive Advantage<br />
    40. 40. Sustainable Competitive Advantage<br />Upon launch of our product, <br />Feedbacks from users on new design of bottles and potential compartments<br />Continued source of revenue through constant new releases of compartments<br />
    41. 41. Thank You<br />
    42. 42. Q & A<br />

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