eXtension and CoP Update
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eXtension and CoP Update for Western Region Extension Middle Managers.

eXtension and CoP Update for Western Region Extension Middle Managers.

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  • The Web is no longer a collection of static pages of HTML that describe something in the world. Increasingly, the Web is the world—everything and everyone in the world casts an “information shadow,”
  • The smart phone revolution has moved the Web and our work from our desks and offices to our pockets. I can do pretty much everything I need to on my smart phone.Access emailSend messagesWork on documentsGive presentationsAre students at our institutions have told us their device of choice is their phone. They want everything through their phone.
  • The Apps for smart phone are plentiful and very sophisticated.Google Mobile App for the iPhone - The application detects the movement of the phone to your ear, and automatically goes into speech recognition mode. It uses its microphone to listen to your voice, and decodes what you are saying by referencing not only its speech recognition database and algorithms, but also the correlation to the most frequent search terms in its search database. The phone uses GPS or cell-tower triangulation to detect its location, and uses that information as well. A search for “pizza” returns the result you most likely want: the name, location, and contact information for the three nearest pizza restaurants. All of a sudden, we’re not using search via a keyboard and a stilted search grammar, we’re talking to and with the Web. It’s getting smart enough to understand some things.
  • The advancement of the Web and all the related technologies will influence the future of how we work. A recent article inTIME mag. The states work will be more flexible, more freelance, more collaboration across space, run by a new generation with new values and that women will increasedly be in control.
  • In 2009 it is estimated that 28% of the workforce telecommute either full or part time. This is up 12% from 2000 and will only increase a Internet technology makes working as a team even easier and more productive that ever. They way I work now is radically different than when I was hired in the Department of Animal Sciences to be the Extension Horse Specialist in 1985. I really don’t need a physical office space. I can basically work at anytime from any where. Most of what I do is in the Cloud.
  • The cloud is the term for networked computers that distribute processing power, applications, and large systems among many machines. Applications like Flickr, Google, and YouTube use the cloud as their platform, in much the same way I am using this Mac as the platform to deliver this PowerPoint presentation. Cloud-based applications do not run on a single computer; instead they are spread over a distributed cluster, using storage space and computing resources from many available machines as needed. To the end user, the cloud is invisible; the technology that supports the applications doesn’t matter — the fact that the applications are always available is key. Data storage is cheap in these environments — pennies per gigabyte — so cheap that it is often provided in surprising quantities for free.The cloud does have certain drawbacks. Unlike traditional software packages that can be installed on a local computer, backed up, and are available as long as the operating system supports them, cloud-based applications are services offered by companies and service providers in real time. Entrusting your work and data to the cloud is also a commitment of trust that the service provider will continue to be there, even in face of changing market and other conditions. Important to read the Terms of Use for those providers.
  • Our communities of practice work virtually across geographic and disciplinary lines using the tools and technology that eXtension provides as well as those in the cloud. Our CoPs create content using these tools, participate in social networks using these tools, and conduct Extension work using these tools. All for use by end users.
  • So how can you get involved? There are many ways. Through social networks, CoPs, or using the eXtension applications.“Social media is people having conversations online.”IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTIONOF WORDS, PICTURES, VIDEOS AND AUDIO.Need to be involved in the communities where your clientele and friends are involved.How many of you have a Facebook account?How many of you IM daily?How many of you have a Flickr account?How many of you have a YouTube account?How many of you have a SlideShare account?How many of you have a Twitter account?How many of you have a eXtensionID?How many of you have a Second Life?I am going to show you how eXtension and our communities are working in Social Networks.
  • These are the current CoPs. You can find them at people.extenison.org. You can join a community, indicate an interest in a community or start your own community in an area you have an interest or expertise.Explain the People applicationCommunitiesYour ProfileFind a ColleagueFacebook – Coop Ext. Peony GroupFlickrYouTubeSlideshareTwitterExamples of contentMoodle – Campus and PDCSearch.extension.orgCollaborate.extension.org

eXtension and CoP Update eXtension and CoP Update Presentation Transcript

  • eXtension &
    Communities of Practice
    Navigating Outreach and Engagement:
    Food, Farms, and Fish
    July 20-23, 2009
    Semiahmoo Resort
  • Web is the
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • O’Reilly and Battelle, 2009; Web Squared: Web 2.0 Five Years On
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Last Days of the Cubicle (Office)
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Created by Sam Johnston using OminGroup'sOmniGraffle and Inkscape, 3/2009
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Financially tough times, I need some answers.
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • extension.org!
    Managing money in tough times.
    Wow, good stuff!
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Social (Media)
    Networks
  • Current Communities (41)
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Emerging Communities
    Five Needs Based Communities
    Diabetes
    Cooperatives
    Poultry
    Blueberries
    Grapes
    Invasive Species – Plants & Animals
    Watershed Management
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Second Life
  • The Ask an Expert Long Tail
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Who is Asking Questions:
    Demographics
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Knowledge of CES
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • How Does the Public Perceive Answers from eXtension?
    Not based on science
    Science-based
    Not trusted
    Trusted
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Science-based/Trusted
    What the clientele said:“I am glad to have my other research confirmed however by a trustworthy source.”“I got a reply that, although not what I wanted to hear, I trusted”“I had a very prompt reply, with very accurate information plus direction to a paper.”“A Google search provided an answer but I needed someone with authority and experience to corroborate...”
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • How Did the Public Describe Their Question?
    Critically
    important
    A curiosity
    Of significant
    economic
    need
    Of little economic need
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Importance
    What the clientele said:“I was worried about food safety for my family if I planted my vegetable garden as planned.”“Squirrels have been eating my house. We tried several suggestions, and the situation is improving.”“He gave practical information about how to decide what is best for my family, as opposed to necessarily doing what's best for the tree. Very helpful.”
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Speed of Response
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Speed of Response
    What the clientele said:“I didn’t expect an answer so quickly. In the matter of an hour or so..the response was very helpful. I am thrilled with this service”“I will not keep a client waiting a week for a response. My suggestion would be that if you are going to provide this question and answer service, you need  to respond in a timely fashion (within 2 days)”
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Utility by Response Time
    (What role did the answer play in solving the problem)
    Questions answered in 2 days or less
    Insignificant
    role
    Very important 
    role
    Questions answered in 3-7 days
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Utility of Answer
    What the clientele said: “We were supplied with the information we wanted in an expedient, competent and professional manner (which is so unbelievably rare these days).”“I do know it took four days for me to get an answer and I thought at the time if the answer was needed was urgent, I would have been in trouble.”“To be frank, it’s kinda hit or miss and I’m not sold on the 'quick' response promised.”
    Questions answered in 3-7 days
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Decisions
    • Need more people within and outside CoPs answering questions.
    • CoPs need to focus on recruiting  and identifying appropriate responders, and on professional development.
    • Must answer questions outside of currently launched CoPs. Need strategy.
    Questions answered in 3-7 days
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Decisions
    • Performance metrics must match clientele expectations.
    • Develop content that appeals to more diverse demographic.
    • Focus on online engagement.
    • Recognize AaE is reaching new, online audiences.
    Questions answered in 3-7 days
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • pdc.extension.org
    Navigating Outreach and Engagement | July 20-23, 2009 | C. H. Wood
  • Discussion