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Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
Building online content
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Building online content

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  • http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday
  • Context-Aware Computing anticipates the users’ needs, and serves the most appropriate content for an exceptional user-experience.
  • Create your own custom curation site quickly and easily publish content that matters to you and your audience provide your unique perspective
  • Gaining the most ground:
  • Transcript

    • 1. Building
      Online Content
    • 2. Where Does Most Online Content Come From?
      Existing/Previous Content
      Numbered Extension Publications
      Press Releases
      Course Content
      Research Journal Articles
      Field Trials
      New Content
      • Have an Interest In
      • 3. Uniquely Composed
      • 4. Solving Problems
      • 5. Research Journal Articles
      • 6. Field Trials
    • If Listening to your customer is so important,
      Where/How are you doing that?
      Focus groups
      Surveys
      Content search analysis
      Social media/networks: YouTube, FB, Twitter, Blogs
    • 7. Search Engine Optimization
      Best Practices
      Unique/Compelling Content
    • 8. Search Engine Optimization
      What is Unique and Compelling Content?
      It is content that someone considers particularly remarkable, special, or unusual, that evokes interest, attention, or admiration in a powerfully irresistible way.
    • 9. Search Engine Optimization
      Best Practices
      Unique/Compelling Content
      Brainstorm on keyword phrases
      Test your brainstorming
      Raven Tools, Keyword Discovery, Google Adwords Keyword Tool
    • 10. Search Engine Optimization
      Google Adwords Keyword Tool (http:/adwords.google.com/)
    • 11. Search Engine Optimization
      Google Adwords Keyword Tool (http:/adwords.google.com/)
    • 12. Search Engine Optimization
      Google Adwords Keyword Tool (http:/adwords.google.com/)
    • 13. Search Engine Optimization
      Best Practices
      Original Content
      Brainstorm on keyword phrases
      Test your brainstorming
      Raven Tools, Keyword Discovery, Google Adwords Keyword Tool
      Use Keywords in Title
      Use keyword phrases throughout the body
      Link to appropriate pages in your Web site
    • 14. Writing Quality Content
      Knowledge Level – easily understood by masses
      Interrelatedness – fits well with other content
      Relevance – timely and evergreen
      Usability – problem free
      Actionability – next steps clear, call to action
      Differentiation – unique content, offers new or better explanations
    • 15. Content Attributes
      Descriptive Titles
      Keywords
      Sub-headings
      Bulleted Lists
      Images
      Video
      Links
      Ability to Share Content
      Carry on Conversation
      Unique and One-of-a-Kind
      Call to action
    • 16. Search Engine Optimization
      Best Practices
      Off Page Optimization
      Inbound links “votes of confidence”
      Importance of Inbound links
      Linking site – “trustworthy”
      Content of linking page. Must be relevant
      Anchor text, the words in the link are critical
    • 17. How content is effected by changes in Search engine functionality
      http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday
    • 18. Social Search
      is a type of web search that takes into account the Social Graph of the person initiating the search query.
    • 19. SOCIAL GRAPH
    • 20. Social Networks
      Books
      e-books
      Experts
      e-books
      Books
      Colleagues
      e-books
    • 21.
    • 22.
    • 23.
    • 24. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 25.
    • 26.
    • 27.
    • 28. Context to Content
      ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
    • 29. Context to Content
    • 30. Shareist.com
    • 31. Context to Content
    • 32. Where Extension Adds Value
      Surfacing what is important-- search, curation, social
      Research beyond the your College – Total University
      Discoverability-- must have links
      Engagement/Conversation
      Learning is Social
    • 33. Take Home
      Change the way we are developing content
      Listen to our customers
      Conversations with our customers
      Less low hanging fruit
      Truly unique, compelling information
      Quality versus quantity
      Employ SEO best practices
      Add context to content (curate)
      Ensure online relevant content

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