Building<br />Online Content<br />
Where Does Most Online Content Come From?<br />Existing/Previous Content<br />Numbered Extension Publications<br />Press R...
Uniquely Composed
Solving Problems
Research Journal Articles
Field Trials </li></li></ul><li>If Listening to your customer is so important,<br />Where/How are you doing that?<br />Foc...
Search Engine Optimization<br />Best Practices<br />Unique/Compelling Content<br />
Search Engine Optimization<br />What is Unique and Compelling Content?<br />It is content that someone considers particula...
Search Engine Optimization<br />Best Practices<br />Unique/Compelling Content<br />Brainstorm on keyword phrases<br />Test...
Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />
Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />
Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />
Search Engine Optimization<br />Best Practices<br />Original Content<br />Brainstorm on keyword phrases<br />Test your bra...
Writing Quality Content<br />Knowledge Level – easily understood by masses<br />Interrelatedness – fits well with other co...
Content Attributes<br />Descriptive Titles<br />Keywords<br />Sub-headings<br />Bulleted Lists<br />Images<br />Video<br /...
Search Engine Optimization<br />Best Practices<br />Off Page Optimization<br />Inbound links “votes of confidence”<br />Im...
How content is effected by changes in Search engine functionality<br />http://www.seomoz.org/blog/how-googles-panda-update...
Social Search<br />is a type of web search that takes into account the Social Graph of the person initiating the search qu...
SOCIAL GRAPH<br />
Social Networks<br />Books<br />e-books<br />Experts<br />e-books<br />Books<br />Colleagues<br />e-books<br />
ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
Context to Content<br />ACE/NETC		          Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
Context to Content<br />
Shareist.com<br />
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Building online content

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  • http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday
  • Context-Aware Computing anticipates the users’ needs, and serves the most appropriate content for an exceptional user-experience.
  • Create your own custom curation site quickly and easily publish content that matters to you and your audience provide your unique perspective
  • Gaining the most ground:
  • Building online content

    1. 1. Building<br />Online Content<br />
    2. 2. Where Does Most Online Content Come From?<br />Existing/Previous Content<br />Numbered Extension Publications<br />Press Releases<br />Course Content<br />Research Journal Articles<br />Field Trials <br />New Content<br /><ul><li>Have an Interest In
    3. 3. Uniquely Composed
    4. 4. Solving Problems
    5. 5. Research Journal Articles
    6. 6. Field Trials </li></li></ul><li>If Listening to your customer is so important,<br />Where/How are you doing that?<br />Focus groups<br />Surveys<br />Content search analysis<br />Social media/networks: YouTube, FB, Twitter, Blogs<br />
    7. 7. Search Engine Optimization<br />Best Practices<br />Unique/Compelling Content<br />
    8. 8. Search Engine Optimization<br />What is Unique and Compelling Content?<br />It is content that someone considers particularly remarkable, special, or unusual, that evokes interest, attention, or admiration in a powerfully irresistible way.<br />
    9. 9. Search Engine Optimization<br />Best Practices<br />Unique/Compelling Content<br />Brainstorm on keyword phrases<br />Test your brainstorming<br />Raven Tools, Keyword Discovery, Google Adwords Keyword Tool<br />
    10. 10. Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />
    11. 11. Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />
    12. 12. Search Engine Optimization<br />Google Adwords Keyword Tool (http:/adwords.google.com/)<br />
    13. 13. Search Engine Optimization<br />Best Practices<br />Original Content<br />Brainstorm on keyword phrases<br />Test your brainstorming<br />Raven Tools, Keyword Discovery, Google Adwords Keyword Tool<br />Use Keywords in Title<br />Use keyword phrases throughout the body<br />Link to appropriate pages in your Web site<br />
    14. 14. Writing Quality Content<br />Knowledge Level – easily understood by masses<br />Interrelatedness – fits well with other content<br />Relevance – timely and evergreen<br />Usability – problem free<br />Actionability – next steps clear, call to action <br />Differentiation – unique content, offers new or better explanations<br />
    15. 15. Content Attributes<br />Descriptive Titles<br />Keywords<br />Sub-headings<br />Bulleted Lists<br />Images<br />Video<br />Links<br />Ability to Share Content<br />Carry on Conversation<br />Unique and One-of-a-Kind<br />Call to action<br />
    16. 16. Search Engine Optimization<br />Best Practices<br />Off Page Optimization<br />Inbound links “votes of confidence”<br />Importance of Inbound links<br />Linking site – “trustworthy”<br />Content of linking page. Must be relevant<br />Anchor text, the words in the link are critical<br />
    17. 17. How content is effected by changes in Search engine functionality<br />http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday<br />
    18. 18. Social Search<br />is a type of web search that takes into account the Social Graph of the person initiating the search query.<br />
    19. 19. SOCIAL GRAPH<br />
    20. 20. Social Networks<br />Books<br />e-books<br />Experts<br />e-books<br />Books<br />Colleagues<br />e-books<br />
    21. 21.
    22. 22.
    23. 23.
    24. 24. ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    25. 25.
    26. 26.
    27. 27.
    28. 28. Context to Content<br />ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood<br />
    29. 29. Context to Content<br />
    30. 30. Shareist.com<br />
    31. 31. Context to Content<br />
    32. 32. Where Extension Adds Value<br />Surfacing what is important-- search, curation, social<br />Research beyond the your College – Total University<br />Discoverability-- must have links<br />Engagement/Conversation<br />Learning is Social<br />
    33. 33. Take Home<br />Change the way we are developing content<br />Listen to our customers<br />Conversations with our customers<br />Less low hanging fruit<br />Truly unique, compelling information<br />Quality versus quantity<br />Employ SEO best practices<br />Add context to content (curate)<br />Ensure online relevant content<br />

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