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Building online content
 

Building online content

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  • http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday
  • Context-Aware Computing anticipates the users’ needs, and serves the most appropriate content for an exceptional user-experience.
  • Create your own custom curation site quickly and easily publish content that matters to you and your audience provide your unique perspective
  • Gaining the most ground:

Building online content Building online content Presentation Transcript

  • Building
    Online Content
  • Where Does Most Online Content Come From?
    Existing/Previous Content
    Numbered Extension Publications
    Press Releases
    Course Content
    Research Journal Articles
    Field Trials
    New Content
    • Have an Interest In
    • Uniquely Composed
    • Solving Problems
    • Research Journal Articles
    • Field Trials
  • If Listening to your customer is so important,
    Where/How are you doing that?
    Focus groups
    Surveys
    Content search analysis
    Social media/networks: YouTube, FB, Twitter, Blogs
  • Search Engine Optimization
    Best Practices
    Unique/Compelling Content
  • Search Engine Optimization
    What is Unique and Compelling Content?
    It is content that someone considers particularly remarkable, special, or unusual, that evokes interest, attention, or admiration in a powerfully irresistible way.
  • Search Engine Optimization
    Best Practices
    Unique/Compelling Content
    Brainstorm on keyword phrases
    Test your brainstorming
    Raven Tools, Keyword Discovery, Google Adwords Keyword Tool
  • Search Engine Optimization
    Google Adwords Keyword Tool (http:/adwords.google.com/)
  • Search Engine Optimization
    Google Adwords Keyword Tool (http:/adwords.google.com/)
  • Search Engine Optimization
    Google Adwords Keyword Tool (http:/adwords.google.com/)
  • Search Engine Optimization
    Best Practices
    Original Content
    Brainstorm on keyword phrases
    Test your brainstorming
    Raven Tools, Keyword Discovery, Google Adwords Keyword Tool
    Use Keywords in Title
    Use keyword phrases throughout the body
    Link to appropriate pages in your Web site
  • Writing Quality Content
    Knowledge Level – easily understood by masses
    Interrelatedness – fits well with other content
    Relevance – timely and evergreen
    Usability – problem free
    Actionability – next steps clear, call to action
    Differentiation – unique content, offers new or better explanations
  • Content Attributes
    Descriptive Titles
    Keywords
    Sub-headings
    Bulleted Lists
    Images
    Video
    Links
    Ability to Share Content
    Carry on Conversation
    Unique and One-of-a-Kind
    Call to action
  • Search Engine Optimization
    Best Practices
    Off Page Optimization
    Inbound links “votes of confidence”
    Importance of Inbound links
    Linking site – “trustworthy”
    Content of linking page. Must be relevant
    Anchor text, the words in the link are critical
  • How content is effected by changes in Search engine functionality
    http://www.seomoz.org/blog/how-googles-panda-update-changed-seo-best-practices-forever-whiteboard-friday
  • Social Search
    is a type of web search that takes into account the Social Graph of the person initiating the search query.
  • SOCIAL GRAPH
  • Social Networks
    Books
    e-books
    Experts
    e-books
    Books
    Colleagues
    e-books
  • ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
  • Context to Content
    ACE/NETC Ashley Griffin, Henrietta Ritchie-Holbrook and Craig Wood
  • Context to Content
  • Shareist.com
  • Context to Content
  • Where Extension Adds Value
    Surfacing what is important-- search, curation, social
    Research beyond the your College – Total University
    Discoverability-- must have links
    Engagement/Conversation
    Learning is Social
  • Take Home
    Change the way we are developing content
    Listen to our customers
    Conversations with our customers
    Less low hanging fruit
    Truly unique, compelling information
    Quality versus quantity
    Employ SEO best practices
    Add context to content (curate)
    Ensure online relevant content