Ag and Natural Resources Update

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Using Social Media in Extension programming.

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  • Start somewhere.Make sure you are following and friending others…Remember this is social!
  • blog.facebook.com/blog.php?post=72353897130
  • flickr.com/photos/ebolasmallpox/2798612882/
  • Ag and Natural Resources Update

    1. 1. Where to begin?<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    2. 2. Why Social Networks?<br />
    3. 3. Mobile Access<br />Source: ROI Research, June 2010<br />flickr.com/photos/yourdon/3275742912/ <br />
    4. 4. TryExplore Learn“This ... is ridiculously simple.” Andy Kleinschmidt<br />flickr.com/photos/coyotejack/2566090619/<br />
    5. 5. Social media provides flexibility, efficiency, & scalability.<br />flickr.com/photos/yourdon/2675323741/<br />
    6. 6. 96%<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    7. 7. Why?<br /> over 500 million users – more than the combined populations of the United States, Germany, and Japan.<br /> will serve 75 billion video streams to 375 million unique visitors this year. Users now upload more than 24 hours of content every minute.<br />Dell claims $3 million through <br />WebGuild 9/13/2010 <br />http://www.webguild.org/20100913/seo-integration-with-social-media<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    8. 8. Internet users spend more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.<br />Source: mashable.com<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    9. 9. 3+ million activeLike pages. <br />1.5+ million local businesses have activepages<br />9 Like pages/day<br />Average user > 55 minutes/day on Facebook<br />facebook.com/press/info.php?statisticsRetrieved 3/22/2010<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    10. 10. ANR Update | October 19, 2010 | C. H. Wood<br />
    11. 11. a micro-blogging platform - maximum of 140 characters<br />Friends are called followers<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    12. 12. Numbers<br /><ul><li> 50,000,000 tweets per day (600 tweets per second)
    13. 13. 6,000,000 new members in January and February 2010 (2.3 new members / second)</li></ul> ANR Update | October 19, 2010 | C. H. Wood<br />
    14. 14. Compare Twitter to a personal social gathering<br /><ul><li> You engage
    15. 15. You find common interests
    16. 16. You listen
    17. 17. You Share</li></ul> ANR Update | October 19, 2010 | C. H. Wood<br />
    18. 18. Twitter... is also<br /><ul><li> A relationship building tool
    19. 19. Increase awareness of your programs
    20. 20. Funnel to new clientele
    21. 21. Meet others in similar industries, and interests. </li></ul> APHA Convention | October 1, 2010 | C. H. Wood<br />
    22. 22. Following does not have to be reciprocal.<br />
    23. 23. An Ah Ha! Moment<br />Ability to follow and listen the best and brightest minds in the world in a given subject area<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    24. 24. ANR Update | October 19, 2010 | C. H. Wood<br />
    25. 25. <ul><li> Content supplier
    26. 26. Global reach
    27. 27. SEO Goodness
    28. 28. Analytics Great Know what others are watching</li></ul> ANR Update | October 19, 2010 | C. H. Wood<br />
    29. 29.
    30. 30.
    31. 31. ANR Update | October 19, 2010 | C. H. Wood<br />
    32. 32. YOUR<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    33. 33. Pick one social network application and start.<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    34. 34. Find a time each day to participate.<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    35. 35. Integrate into daily activities/work.<br /> NETC | May 25, 2010 | C. H. Wood & A. S. Griffin<br />
    36. 36. Use to Promote Extension Programming.<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    37. 37. Be professional, think, use common sense.<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    38. 38. Same rules of behavior as F2F.<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    39. 39. Give credit where appropriate.<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    40. 40. We are better together than separate.<br /> ANR Update | October 19, 2010 | C. H. Wood<br />
    41. 41.
    42. 42. Acknowledgements<br />Henry C - http://www.flickr.com/photos/plasmonyc/9172672/<br />lolcats images - http://icanhascheezburger.com/<br />Other images - http://thinkstockphotos.com/<br /> ANR Update | October 19, 2010 | C. H. Wood<br />

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