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Ag and Natural Resources Update

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Using Social Media in Extension programming.

Using Social Media in Extension programming.

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  • Start somewhere.Make sure you are following and friending others…Remember this is social!
  • blog.facebook.com/blog.php?post=72353897130
  • flickr.com/photos/ebolasmallpox/2798612882/
  • Transcript

    • 1. Where to begin?
      ANR Update | October 19, 2010 | C. H. Wood
    • 2. Why Social Networks?
    • 3. Mobile Access
      Source: ROI Research, June 2010
      flickr.com/photos/yourdon/3275742912/
    • 4. TryExplore Learn“This ... is ridiculously simple.” Andy Kleinschmidt
      flickr.com/photos/coyotejack/2566090619/
    • 5. Social media provides flexibility, efficiency, & scalability.
      flickr.com/photos/yourdon/2675323741/
    • 6. 96%
      ANR Update | October 19, 2010 | C. H. Wood
    • 7. Why?
      over 500 million users – more than the combined populations of the United States, Germany, and Japan.
      will serve 75 billion video streams to 375 million unique visitors this year. Users now upload more than 24 hours of content every minute.
      Dell claims $3 million through
      WebGuild 9/13/2010
      http://www.webguild.org/20100913/seo-integration-with-social-media
      ANR Update | October 19, 2010 | C. H. Wood
    • 8. Internet users spend more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.
      Source: mashable.com
      ANR Update | October 19, 2010 | C. H. Wood
    • 9. 3+ million activeLike pages.
      1.5+ million local businesses have activepages
      9 Like pages/day
      Average user > 55 minutes/day on Facebook
      facebook.com/press/info.php?statisticsRetrieved 3/22/2010
      ANR Update | October 19, 2010 | C. H. Wood
    • 10. ANR Update | October 19, 2010 | C. H. Wood
    • 11. a micro-blogging platform - maximum of 140 characters
      Friends are called followers
      ANR Update | October 19, 2010 | C. H. Wood
    • 12. Numbers
      • 50,000,000 tweets per day (600 tweets per second)
      • 13. 6,000,000 new members in January and February 2010 (2.3 new members / second)
      ANR Update | October 19, 2010 | C. H. Wood
    • 14. Compare Twitter to a personal social gathering
      ANR Update | October 19, 2010 | C. H. Wood
    • 18. Twitter... is also
      • A relationship building tool
      • 19. Increase awareness of your programs
      • 20. Funnel to new clientele
      • 21. Meet others in similar industries, and interests.
      APHA Convention | October 1, 2010 | C. H. Wood
    • 22. Following does not have to be reciprocal.
    • 23. An Ah Ha! Moment
      Ability to follow and listen the best and brightest minds in the world in a given subject area
      ANR Update | October 19, 2010 | C. H. Wood
    • 24. ANR Update | October 19, 2010 | C. H. Wood
    • 25.
      • Content supplier
      • 26. Global reach
      • 27. SEO Goodness
      • 28. Analytics Great Know what others are watching
      ANR Update | October 19, 2010 | C. H. Wood
    • 29.
    • 30.
    • 31. ANR Update | October 19, 2010 | C. H. Wood
    • 32. YOUR
      ANR Update | October 19, 2010 | C. H. Wood
    • 33. Pick one social network application and start.
      ANR Update | October 19, 2010 | C. H. Wood
    • 34. Find a time each day to participate.
      ANR Update | October 19, 2010 | C. H. Wood
    • 35. Integrate into daily activities/work.
      NETC | May 25, 2010 | C. H. Wood & A. S. Griffin
    • 36. Use to Promote Extension Programming.
      ANR Update | October 19, 2010 | C. H. Wood
    • 37. Be professional, think, use common sense.
      ANR Update | October 19, 2010 | C. H. Wood
    • 38. Same rules of behavior as F2F.
      ANR Update | October 19, 2010 | C. H. Wood
    • 39. Give credit where appropriate.
      ANR Update | October 19, 2010 | C. H. Wood
    • 40. We are better together than separate.
      ANR Update | October 19, 2010 | C. H. Wood
    • 41.
    • 42. Acknowledgements
      Henry C - http://www.flickr.com/photos/plasmonyc/9172672/
      lolcats images - http://icanhascheezburger.com/
      Other images - http://thinkstockphotos.com/
      ANR Update | October 19, 2010 | C. H. Wood