Colours and Media in Education

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Colours and Media in Education

  1. 1. 1COLOURSAND MEDIAIN EDUCATION
  2. 2. 2“ Colour affects our life.Colour is physical … we see it.Colour communicates … we receiveinformation from the language ofcolour.Colour is emotional ... itevokes our feelings ”
  3. 3. 31. The most powerful element ingraphic design and visualcommunication2. They mean many things to manypeople3. Hence, teachers must be sensitiveand knowledgeable in theirapplication of colours in visualsCOLOURS
  4. 4. 4“ .. Colour is five times as expensiveas black and white but twenty timesas effective. Even if oversimplifiedthe fact remains. Colour costs morein effort and money but normally farmore than makes up for this ineffectiveness ”.Peter Osborne, Ian Tonks & Chris Morrel
  5. 5. 51. For example, green has a variety ofmeanings2. It can be perceived as :-• Violent and exciting• Alert, envy, disease and decay• Calm, peace and tranquility• Nature, growth, surrounding andhealthy lifestyle• Islam – faith, eternity
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  7. 7. 7“ .. Colour should be somethingspecial to a design. Introducingcolour for colour’s sake is a crutch,which should not be used tosupport a failing design ”.Alan Peckolick
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  9. 9. 9COLOUR WHEEL HARMONY
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  20. 20. 205 FACTORS INCHOOSINGCOLOURSFORVISUALS
  21. 21. 21• Green - Islamic colour• Yellow - Royalty, honour• Red - Prosperity• White - Purity, cool & refreshing, calm,light, fine, truthfulness, honesty,perserverance• Black - Death, mourning, grief, sadness,depth, regret, occultism• Purple - Spiritual meaning for some people1. CULTURAL AND RELIGIOUSMEANINGS
  22. 22. 22CULTURAL MEANINGS
  23. 23. 23CULTURAL MEANINGS
  24. 24. 24CULTURAL MEANINGS
  25. 25. 25CULTURAL MEANINGS
  26. 26. 26• Red - Blood, horror, danger,revolution, anger, fire, bravery,power, conflict, energy, fierce, bold• Orange - Poisons, lethal chemicals,explosives, road hazards• Black & Yellow - Toxic fumes,poisons, radiation risks2. UNIVERSAL MEANINGS OFCOLOURS
  27. 27. 27• Green - Countryside, field sports &outdoor activities, freshness,goodness• Blue - Fresh, cool, refreshing,hygienic, clean, water, sky,wellness, honesty, lasting, hope• Yellow - Positive, enthusiasm,happiness, joyful2. UNIVERSAL MEANINGS OFCOLOURS
  28. 28. 28• Purple - Ceremony, grapes,sophistication, pomp, feminine• Brown - Harvests, plentiful & prosperity,soil, dried trunks & leaves, dilemma,disappointment, depression• Gold, Silver, Metallic - signify opulence,sophistication, quality ( Sophisticatedcolours )• Violet - Depression2. UNIVERSAL MEANINGS OFCOLOURS
  29. 29. 291.Refers to the psychological effects ofcolours on people2.Its vibrancy ( brightness ), volume ( soft, pale,recessive colours ) and temperature ( warm,cool colours ).3.Colour chart can be divided into 2 categories4.2 categories are :-• Warm Colours – signify action or response• Cool Colours – signify background,status quo, cool3. COLOUR PSYCHOLOGY
  30. 30. 30WARM & COOL COLOURS
  31. 31. 31Warm Colours ( Exciting, Dominant,Aggressive Colours )1. Red, Orange, Yellow, Purple, Pink2. Images appear leaping, nearer orapproaching towards audience3. Attention getters and gives powerfulimpact to visuals4. Useful for highlighting, focusing andemphasis of facts in visuals3 . COLOUR PSYCHOLOGY3 . COLOUR PSYCHOLOGY
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  41. 41. 41GRAPHIC ELEMENTS, STAND OUT
  42. 42. 42WHITE BACKGROUND – SENSE OF SPACE
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  46. 46. 46Cool Colours ( Passive, Soft, Pale,Safe,Non - Exciting Colours )1. Green, Blue2. Images appear receding from theaudience3. Effective for background ofelements in visuals3. COLOUR PSYCHOLOGY
  47. 47. 473. COLOUR PSYCHOLOGY
  48. 48. 483. COLOUR PSYCHOLOGY
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