Maintains Food Operating Divisions in 38 countries around the world
Food Marketing Divisions are located in 76 countries
Some primary competitors include Chiquita, ConAgra Food Service, Bruce Church, Lamb-Weston Inc.
With continually evolving consumer demands, how do we increase market share while maintaining profitability and brand integrity? Statement of Problem
Integrating healthy products to appease new market demand Critical success factors drive decision making Creating efficient distribution channels Maintaining brand image and quality reputation Critical Success Factors
Maintain robust supply chain and distribution network Expand to include vegetable and other nutritional blends Continue community outreach and corporate aid Incorporate more varied exotic fruits into production Increase market share and control aspects of the fruit market Metrics of Success
2008 2010 2012 2014 2016 2018 Marketing Finance Bulk Purchasing Implementation Mergers and Acquisitions Source Countries CAFTA/CR Ecuador Chile Brazil Other Amazon Basin Products Seek Opportunities Open 3 Stores Evaluate; Open up to 5 stores 35 total 45 total 50 total Markets Supply Strategy 58 total 75 total 100 total Sub-Contract Sub-Contract Joint Venture Joint Venture Acquisitions Educational Ed/Health Taste/Quality. Price Commoditized Juice Juice/Blends Blends/Fresh Assorted Mix Assorted Mix US/EU Australia Japan/Asia. Middle East Africa