KINGFISHER AIRLINES Kingfisher is the first Indian airline to have a formal presence on Twitter. Kingfisher Airlines believes that using Twitter will help it become closer to its tech-savvy customers. Kingfisher passengers can get news updates About flight reschedules Airport disruptions Cancellations New flight launches New programs Routes and fares by following Fly kingfisher on Twitter.
Kingfisher is the latest private company in India taking to new media like social networking to keep clients hooked. Despite its efficiency and ease of use in communicating instant messages to a selected bunch of subscribers called followers, Twitter’s efficiency as a corporate marketing tool has not been proven yet. KINGFISHER AIRLINES
Twitter uses 140-word messages called Tweets, for instant broadcast. Initially, they were used as a convenient tool to keep friends, relatives and family updated. Later, they have also been adopted by the corporate world as a cheap and efficient way to connect with their customers, suppliers an shareholders. KINGFISHER AIRLINES
Said Kingfisher Airlines Vice President-Marketing Vikram Malhotra: “Twitter has significant potential to reach massive number of people quickly and easily and with minimal effort on their part. With the launch of the Fly Kingfisher on Twitter, we hope to start a dialogue and actively participate in conversations with our stakeholders in a setting where people are connected without intermediaries through their interests and relationships. KINGFISHER AIRLINES
To check Kingfisher tweets on Twitter, go to www.twitter.com/flykingfisher. For those logging in from a mobile phone, visit m.twitter.com/fly kingfisher. You need to “follow” (subscribe to) Fly kingfisher to start receiving updates. KINGFISHER AIRLINES
Some corporate which have moved to the Twitter platform for instant-connect with their customers have had a sour experience, when they were accused of violating some SEC guidelines by releasing information on Twitter first, instead of informing stock exchanges first, issuing press releases etc. KINGFISHER AIRLINES