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KINGFISHER AIRLINES<br />SHRUTI DIXIT<br />PGD/MM/09/028<br />
KINGFISHER AIRLINES<br />Kingfisher is the first Indian airline to have a formal presence on Twitter.<br />Kingfisher Airl...
THANK YOU<br />
Kingfisher is the latest private company in India taking to new media like social networking to keep clients hooked. <br /...
Twitter uses 140-word messages called Tweets, for instant broadcast. <br />Initially, they were used as a convenient tool ...
Said Kingfisher Airlines Vice President-Marketing Vikram Malhotra: “Twitter has significant potential to reach massive num...
To check Kingfisher tweets on Twitter, go to www.twitter.com/flykingfisher. <br />For those logging in from a mobile phone...
Some corporate which have moved to the Twitter platform for instant-connect with their customers have had a sour experienc...
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Kingfisher airlines

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Transcript of "Kingfisher airlines"

  1. 1. KINGFISHER AIRLINES<br />SHRUTI DIXIT<br />PGD/MM/09/028<br />
  2. 2.
  3. 3. KINGFISHER AIRLINES<br />Kingfisher is the first Indian airline to have a formal presence on Twitter.<br />Kingfisher Airlines believes that using Twitter will help it become closer to its tech-savvy customers. <br />Kingfisher passengers can get news updates <br /> About flight reschedules<br /> Airport disruptions<br /> Cancellations<br /> New flight launches<br /> New programs<br /> Routes and fares by following Fly kingfisher on Twitter.<br />
  4. 4. THANK YOU<br />
  5. 5. Kingfisher is the latest private company in India taking to new media like social networking to keep clients hooked. <br />Despite its efficiency and ease of use in communicating instant messages to a selected bunch of subscribers called followers, Twitter’s efficiency as a corporate marketing tool has not been proven yet.<br />KINGFISHER AIRLINES<br />
  6. 6. Twitter uses 140-word messages called Tweets, for instant broadcast. <br />Initially, they were used as a convenient tool to keep friends, relatives and family updated. <br />Later, they have also been adopted by the corporate world as a cheap and efficient way to connect with their customers, suppliers an shareholders.<br />KINGFISHER AIRLINES<br />
  7. 7. Said Kingfisher Airlines Vice President-Marketing Vikram Malhotra: “Twitter has significant potential to reach massive number of people quickly and easily and with minimal effort on their part. <br />With the launch of the Fly Kingfisher on Twitter, we hope to start a dialogue and actively participate in conversations with our stakeholders in a setting where people are connected without intermediaries through their interests and relationships.<br />KINGFISHER AIRLINES<br />
  8. 8. To check Kingfisher tweets on Twitter, go to www.twitter.com/flykingfisher. <br />For those logging in from a mobile phone, visit m.twitter.com/fly kingfisher. You need to “follow” (subscribe to) Fly kingfisher to start receiving updates.<br />KINGFISHER AIRLINES<br />
  9. 9. Some corporate which have moved to the Twitter platform for instant-connect with their customers have had a sour experience, when they were accused of violating some SEC guidelines by releasing information on Twitter first, instead of informing stock exchanges first, issuing press releases etc.<br />KINGFISHER AIRLINES<br />
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