Your Church Online<br />
<ul><li>Outreach focus</li></li></ul><li><ul><li>Outreach focus
Create a clear path for guests</li></li></ul><li><ul><li>Outreach focus
Create a clear path for guests
Your first impression</li></li></ul><li><ul><li>Outreach focus
Create a clear path for guests
Your first impression
Give them a sample of who you are
Answer the questions someone would have</li></li></ul><li>
<ul><li>What are your ministry leader’s goals for the website?</li></li></ul><li><ul><li>What are your ministry leader’s g...
What do your members want?</li></li></ul><li><ul><li>What are your ministry leader’s goals for the website?
What do your members want?
Take a poll</li></li></ul><li>
<ul><li>Fight the temptation of putting everything on the front page
People won’t filter through a text heavy page</li></li></ul><li><ul><li>Fight the temptation of putting everything on the ...
People won’t filter through a text heavy page
Service times and location need to be easy to find</li></li></ul><li><ul><li>Fight the temptation of putting everything on...
People won’t filter through a text heavy page
Service times and location need to be easy to find
Create navigational paths</li></li></ul><li>
<ul><li>Commit to keeping things up to date
More relevant to visitors
Regulars will use it more</li></li></ul><li><ul><li>Commit to keeping things up to date
More relevant to visitors
Regulars will use it more
Consider decentralized updating with review</li></li></ul><li><ul><li>Commit to keeping things up to date
More relevant to visitors
Regulars will use it more
Consider decentralized updating with review
If it lives on paper, it should live online too.</li></li></ul><li>
<ul><li>You can’t fake who you are
A traditional church shouldn’t have a grungy website
If you’re not multi-cultural, your pictures shouldn’t be either</li></li></ul><li><ul><li>You can’t fake who you are
A traditional church shouldn’t have a grungy website
If you’re not multi-cultural, your pictures shouldn’t be either
Can you deliver on what you promise?</li></li></ul><li><ul><li>You can’t fake who you are
A traditional church shouldn’t have a grungy website
If you’re not multi-cultural, your pictures shouldn’t be either
Can you deliver on what you promise?
Know your voice</li></li></ul><li><ul><li>You can’t fake who you are
A traditional church shouldn’t have a grungy website
If you’re not multi-cultural, your pictures shouldn’t be either
Can you deliver on what you promise?
Know your voice
Find a rhythm for updating</li></li></ul><li>
<ul><li>Everything you do communicates something</li></li></ul><li><ul><li>Everything you do communicates something
What is your website saying?</li></li></ul><li>
<ul><li>How will your site look on a mobile phone or a tablet?</li></li></ul><li><ul><li>How will your site look on a mobi...
Do you need a mobile site?</li></li></ul><li><ul><li>How will your site look on a mobile phone or a tablet?
Do you need a mobile site?
Are you using flash?</li></li></ul><li><ul><li>How will your site look on a mobile phone or a tablet?
Do you need a mobile site?
Are you using flash?
Will your videos play?</li></li></ul><li>
<ul><li>People are already using social media
Go where they are</li></li></ul><li><ul><li>People are already using social media
Go where they are
Makes it easier for them to share your church</li></li></ul><li><ul><li>People are already using social media
Go where they are
Makes it easier for them to share your church
A way to push people back to your website</li></li></ul><li><ul><li>People are already using social media
Go where they are
Makes it easier for them to share your church
A way to push people back to your website
Analyze what makes sense for your church.</li></li></ul><li>Create a fan page<br />Your attendees interaction with you wil...
Places (iPhone/iPod)<br />Claim your place<br />Lets you do updates<br />Edit information<br />Eventually your main page<b...
Custom tab<br />Similar to a splash page<br />Requires HTML knowledge<br />
If you’re already doing video, why not put it on YouTube?<br />Let’s you become part of the media stream and makes it easy...
Contact<br /><ul><li>Jerod Clark
jerod@churchjuice.com
800.879.6555
Web: www.churchjuice.com
Twitter: @churchjuice
Facebook: facebook.com/churchjuice</li></li></ul><li>
Why Give a Tweet?<br />Social Media and Church Communications<br />
What is Social Media?<br /><ul><li> It’s more than Facebook and Twitter.</li></li></ul><li>What is Social Media?<br /><ul>...
 It’s a culture shift to being:
Accessible
Transparent
Listening
Personal
Authentic
Open</li></li></ul><li>What is Social Media?<br /><ul><li>It’s more than communications or marketing.
It’s not an arm of your ministry. It is your ministry.
 It’s a new way to … research, recruit, network, develop projects, care, everything.
It’s NOT an extra task. Or an add on. It’s a mindset.   </li></li></ul><li>What is Social Media?<br /><ul><li>It’s more th...
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  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Tell stories
  • Tell stories
  • Tell stories
  • Tell stories
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Tablet influence
  • Tablet influence
  • Tablet influence
  • Tablet influence
  • In 2009 – 18-24 was 40%25-34 = 60% growth35-54 = 190% growth55+ = 513%
  • Interactivity important
  • Your Church Online

    1. 1. Your Church Online<br />
    2. 2.
    3. 3.
    4. 4. <ul><li>Outreach focus</li></li></ul><li><ul><li>Outreach focus
    5. 5. Create a clear path for guests</li></li></ul><li><ul><li>Outreach focus
    6. 6. Create a clear path for guests
    7. 7. Your first impression</li></li></ul><li><ul><li>Outreach focus
    8. 8. Create a clear path for guests
    9. 9. Your first impression
    10. 10. Give them a sample of who you are
    11. 11. Answer the questions someone would have</li></li></ul><li>
    12. 12.
    13. 13.
    14. 14. <ul><li>What are your ministry leader’s goals for the website?</li></li></ul><li><ul><li>What are your ministry leader’s goals for the website?
    15. 15. What do your members want?</li></li></ul><li><ul><li>What are your ministry leader’s goals for the website?
    16. 16. What do your members want?
    17. 17. Take a poll</li></li></ul><li>
    18. 18. <ul><li>Fight the temptation of putting everything on the front page
    19. 19. People won’t filter through a text heavy page</li></li></ul><li><ul><li>Fight the temptation of putting everything on the front page
    20. 20. People won’t filter through a text heavy page
    21. 21. Service times and location need to be easy to find</li></li></ul><li><ul><li>Fight the temptation of putting everything on the front page
    22. 22. People won’t filter through a text heavy page
    23. 23. Service times and location need to be easy to find
    24. 24. Create navigational paths</li></li></ul><li>
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31.
    32. 32.
    33. 33.
    34. 34.
    35. 35.
    36. 36. <ul><li>Commit to keeping things up to date
    37. 37. More relevant to visitors
    38. 38. Regulars will use it more</li></li></ul><li><ul><li>Commit to keeping things up to date
    39. 39. More relevant to visitors
    40. 40. Regulars will use it more
    41. 41. Consider decentralized updating with review</li></li></ul><li><ul><li>Commit to keeping things up to date
    42. 42. More relevant to visitors
    43. 43. Regulars will use it more
    44. 44. Consider decentralized updating with review
    45. 45. If it lives on paper, it should live online too.</li></li></ul><li>
    46. 46. <ul><li>You can’t fake who you are
    47. 47. A traditional church shouldn’t have a grungy website
    48. 48. If you’re not multi-cultural, your pictures shouldn’t be either</li></li></ul><li><ul><li>You can’t fake who you are
    49. 49. A traditional church shouldn’t have a grungy website
    50. 50. If you’re not multi-cultural, your pictures shouldn’t be either
    51. 51. Can you deliver on what you promise?</li></li></ul><li><ul><li>You can’t fake who you are
    52. 52. A traditional church shouldn’t have a grungy website
    53. 53. If you’re not multi-cultural, your pictures shouldn’t be either
    54. 54. Can you deliver on what you promise?
    55. 55. Know your voice</li></li></ul><li><ul><li>You can’t fake who you are
    56. 56. A traditional church shouldn’t have a grungy website
    57. 57. If you’re not multi-cultural, your pictures shouldn’t be either
    58. 58. Can you deliver on what you promise?
    59. 59. Know your voice
    60. 60. Find a rhythm for updating</li></li></ul><li>
    61. 61. <ul><li>Everything you do communicates something</li></li></ul><li><ul><li>Everything you do communicates something
    62. 62. What is your website saying?</li></li></ul><li>
    63. 63.
    64. 64. <ul><li>How will your site look on a mobile phone or a tablet?</li></li></ul><li><ul><li>How will your site look on a mobile phone or a tablet?
    65. 65. Do you need a mobile site?</li></li></ul><li><ul><li>How will your site look on a mobile phone or a tablet?
    66. 66. Do you need a mobile site?
    67. 67. Are you using flash?</li></li></ul><li><ul><li>How will your site look on a mobile phone or a tablet?
    68. 68. Do you need a mobile site?
    69. 69. Are you using flash?
    70. 70. Will your videos play?</li></li></ul><li>
    71. 71. <ul><li>People are already using social media
    72. 72. Go where they are</li></li></ul><li><ul><li>People are already using social media
    73. 73. Go where they are
    74. 74. Makes it easier for them to share your church</li></li></ul><li><ul><li>People are already using social media
    75. 75. Go where they are
    76. 76. Makes it easier for them to share your church
    77. 77. A way to push people back to your website</li></li></ul><li><ul><li>People are already using social media
    78. 78. Go where they are
    79. 79. Makes it easier for them to share your church
    80. 80. A way to push people back to your website
    81. 81. Analyze what makes sense for your church.</li></li></ul><li>Create a fan page<br />Your attendees interaction with you will appear to their friends<br />Claim your custom URL after getting 25 fans<br />
    82. 82. Places (iPhone/iPod)<br />Claim your place<br />Lets you do updates<br />Edit information<br />Eventually your main page<br />
    83. 83. Custom tab<br />Similar to a splash page<br />Requires HTML knowledge<br />
    84. 84.
    85. 85.
    86. 86. If you’re already doing video, why not put it on YouTube?<br />Let’s you become part of the media stream and makes it easy for people to share<br />
    87. 87. Contact<br /><ul><li>Jerod Clark
    88. 88. jerod@churchjuice.com
    89. 89. 800.879.6555
    90. 90. Web: www.churchjuice.com
    91. 91. Twitter: @churchjuice
    92. 92. Facebook: facebook.com/churchjuice</li></li></ul><li>
    93. 93. Why Give a Tweet?<br />Social Media and Church Communications<br />
    94. 94. What is Social Media?<br /><ul><li> It’s more than Facebook and Twitter.</li></li></ul><li>What is Social Media?<br /><ul><li>It’s more than Facebook and Twitter.
    95. 95. It’s a culture shift to being:
    96. 96. Accessible
    97. 97. Transparent
    98. 98. Listening
    99. 99. Personal
    100. 100. Authentic
    101. 101. Open</li></li></ul><li>What is Social Media?<br /><ul><li>It’s more than communications or marketing.
    102. 102. It’s not an arm of your ministry. It is your ministry.
    103. 103. It’s a new way to … research, recruit, network, develop projects, care, everything.
    104. 104. It’s NOT an extra task. Or an add on. It’s a mindset. </li></li></ul><li>What is Social Media?<br /><ul><li>It’s more than communications or marketing.
    105. 105. It’s not an arm of your ministry. It is your ministry.
    106. 106. It’s a new way to … research, recruit, network, develop projects, care, everything.
    107. 107. It’s NOT an extra task. Or an add on. It’s a mindset. </li></ul>It reshapes your job.<br />
    108. 108. “Social Media Isn’t For Me”<br /><ul><li>Why you should care:
    109. 109. 1 of 8 married couples in US met on social media.
    110. 110. In 2009, Boston College stopped giving e-mail addresses to freshmen.
    111. 111. Social media has overtaken porn as #1 activity online.
    112. 112. IfFacebook were a country, it’d be the 3rd largest.
    113. 113. To reach 50 million users, it took
    114. 114. Radio: 38 years
    115. 115. TV: 13 years
    116. 116. Internet: 4 years</li></li></ul><li>“Social Media Isn’t For Me”<br />Facebook reached 200 million <br />in less than 12 months.<br />
    117. 117. “Social Media Isn’t For Me”<br /><ul><li>People in your congregation are already on social media sites. </li></li></ul><li>Social Media Isn’t For Me<br /><ul><li>People in your congregation are already on social media sites.
    118. 118. If you resist it, you’re missing a chance to reach people.</li></li></ul><li>Social Media Isn’t For Me<br /><ul><li>People in your congregation are already on social media sites.
    119. 119. If you resist it, you’re missing a chance to reach people.
    120. 120. Jesus went to people where they were.</li></li></ul><li>Social Media Isn’t For Me<br />Social Media Isn’t For Me<br /><ul><li>People in your congregation are already there.
    121. 121. If you resist it, you’re missing a chance to reach people.
    122. 122. Jesus went to people where they were.
    123. 123. So social media is important…but what strategy makes sense for YOU?
    124. 124. People in your congregation are already there.
    125. 125. If you resist it, you’re missing a chance to reach people.
    126. 126. Jesus went to people where they were.</li></li></ul><li>A Closer Look<br /><ul><li>Facebook won’t reach everyone. Neither will Twitter. Or YouTube.
    127. 127. But they can each work as part of a thought-through integrated web strategy.</li></li></ul><li>You Can Reach Multiple Audiences<br /><ul><li>First things first: Who is where?
    128. 128. 17% -- 25 & younger
    129. 129. 74% -- 26-54
    130. 130. 9% -- 55 & older</li></li></ul><li>You Can Reach Multiple Audiences<br /><ul><li>First things first: Who is where?
    131. 131. 17% -- 25 & younger
    132. 132. 74% -- 26-54
    133. 133. 9% -- 55 & older
    134. 134. 40% -- 25 & younger
    135. 135. 53% -- 26-54
    136. 136. 7% -- 55 & older</li></li></ul><li>Let’s Get to Know These Users<br />*Infographic from DigitalSurgeons, Jan 2011<br />
    137. 137. Let’s Get to Know These Users<br />*Jan 2011 Infographic from DigitalSurgeons<br />
    138. 138. Twitter Basics<br /><ul><li>Micro-blogging: 140 characters
    139. 139. You follow people/organizations. You ‘subscribe’ to get updates from users – like a personalized news scroll.
    140. 140. You also produce your own feed that people choose to receive.</li></li></ul><li>Twitter Basics<br /><ul><li>Old Twitter: What are you doing?</li></li></ul><li>Twitter Basics<br /><ul><li>New Twitter: See what people are saying…</li></li></ul><li>Twitter Basics<br /><ul><li>News you can use:
    141. 141. @username: Reply to someone or tag someone in a tweet
    142. 142. #hashtag: creates a feed and helps in search
    143. 143. Lists help dam the stream</li></li></ul><li>Twitter Tools<br /><ul><li>URL Shorteners</li></li></ul><li>Twitter Tools<br />TweetDeck<br /><ul><li>Free Apps</li></ul>Tweetie<br />Hootsuite<br />
    144. 144. Twitter Examples: Granger Community Church<br />
    145. 145. Twitter Examples: Park Community Church<br />
    146. 146. Other Twitter Uses<br />Follow people you like. And their followers.<br />Get local (nearbytweets.com)<br />Have your pastor tweet<br />Prayer list<br />In-service tweeting<br />Give the church staff a face/identity<br />Utilize as an on-phone update system for volunteers<br />Research: “Anybody remember that TV show’s name?”<br />
    147. 147. Facebook Basics<br />Fan Pages<br />What you post goes right into the news feed.<br />Easier to share information<br />Vanity URL<br /><ul><li>Groups
    148. 148. Sent messages to group members inbox.
    149. 149. More privacy settings
    150. 150. Walled off</li></li></ul><li>Facebook Basics<br /><ul><li>New Facebook pages
    151. 151. Now works like a personal profile</li></li></ul><li>Two Things to Be on Facebook<br />Be a good date.<br />
    152. 152. Two Things to Be on Facebook<br />Be the sandbox.<br />
    153. 153. Two Things to Be on Facebook<br /><ul><li>Facebook is all about community sharing.
    154. 154. Beyond writing: video, pictures, links</li></li></ul><li>Facebook Best Practices<br /><ul><li>Know why you’re there:
    155. 155. What does your audience expect from you?
    156. 156. How do they want to engage?
    157. 157. What can you do besides telling them about you?
    158. 158. Want to be the Sandbox? Ask questions
    159. 159. Empower your community
    160. 160. Solve a problem.
    161. 161. Post Daily. Even on Weekends
    162. 162. Schedule updates with HootSuite</li></li></ul><li>Facebook Examples: Granger CC<br />
    163. 163. Facebook Examples: LifeChurch.tv<br />
    164. 164. Facebook Examples: LifeChurch.tv<br />
    165. 165. Facebook Examples: LifeChurch.tv<br />
    166. 166. Integrating social media<br /><ul><li>All Social Media should be a part of an overall communications & web strategy.
    167. 167. Facebook, Twitter
    168. 168. Video sharing: YouTube, Vimeo, Tangle
    169. 169. Picture sharing: flickr
    170. 170. Blog
    171. 171. RSS Feed
    172. 172. Email
    173. 173. Texting
    174. 174. Social Share</li></li></ul><li>Facebook Advertising<br /><ul><li>Benefits:
    175. 175. You set the price.
    176. 176. Incredible ability to focus.
    177. 177. Great cost-per-result.
    178. 178. Tips:
    179. 179. Show faces.
    180. 180. Make a tie-in.
    181. 181. Solve a problem.
    182. 182. Test, test, test.</li></li></ul><li>Integrating social media<br /><ul><li>A cautionary tale:</li></ul>Good: Integrating social media icon on home page.<br />Bad: Doing so when you have no social media strategy<br />
    183. 183. Final Thoughts<br /><ul><li>Pick what works for you.</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    184. 184. Find your niche/identity
    185. 185. What is expected from your brand?
    186. 186. What problem can you solve?</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    187. 187. Be authentic to who you are.</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    188. 188. Be authentic to who you are.
    189. 189. You will lose some control.
    190. 190. And that’s OK</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    191. 191. Be authentic to who you are.
    192. 192. You will lose some control.
    193. 193. Keep things up to date.</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    194. 194. Be authentic to who you are.
    195. 195. You will lose some control.
    196. 196. Keep things up to date.
    197. 197. It takes a commitment.
    198. 198. If you’re going to do it, do it right.
    199. 199. Find an owner. Equip those who are already doing it.</li></li></ul><li><ul><li>Questions?</li>
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