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Your Church Online

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  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Tell stories
  • Tell stories
  • Tell stories
  • Tell stories
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Tablet influence
  • Tablet influence
  • Tablet influence
  • Tablet influence
  • In 2009 – 18-24 was 40%25-34 = 60% growth35-54 = 190% growth55+ = 513%
  • Interactivity important
  • Transcript

    • 1. Your Church Online
    • 2.
    • 3.
    • 4.
      • Outreach focus
      • Outreach focus
      • 5. Create a clear path for guests
      • Outreach focus
      • 6. Create a clear path for guests
      • 7. Your first impression
      • Outreach focus
      • 8. Create a clear path for guests
      • 9. Your first impression
      • 10. Give them a sample of who you are
      • 11. Answer the questions someone would have
    • 12.
    • 13.
    • 14.
      • What are your ministry leader’s goals for the website?
      • What are your ministry leader’s goals for the website?
      • 15. What do your members want?
      • What are your ministry leader’s goals for the website?
      • 16. What do your members want?
      • 17. Take a poll
    • 18.
      • Fight the temptation of putting everything on the front page
      • 19. People won’t filter through a text heavy page
      • Fight the temptation of putting everything on the front page
      • 20. People won’t filter through a text heavy page
      • 21. Service times and location need to be easy to find
      • Fight the temptation of putting everything on the front page
      • 22. People won’t filter through a text heavy page
      • 23. Service times and location need to be easy to find
      • 24. Create navigational paths
    • 25.
    • 26.
    • 27.
    • 28.
    • 29.
    • 30.
    • 31.
    • 32.
    • 33.
    • 34.
    • 35.
    • 36.
      • Commit to keeping things up to date
      • 37. More relevant to visitors
      • 38. Regulars will use it more
      • Commit to keeping things up to date
      • 39. More relevant to visitors
      • 40. Regulars will use it more
      • 41. Consider decentralized updating with review
      • Commit to keeping things up to date
      • 42. More relevant to visitors
      • 43. Regulars will use it more
      • 44. Consider decentralized updating with review
      • 45. If it lives on paper, it should live online too.
    • 46.
      • You can’t fake who you are
      • 47. A traditional church shouldn’t have a grungy website
      • 48. If you’re not multi-cultural, your pictures shouldn’t be either
      • You can’t fake who you are
      • 49. A traditional church shouldn’t have a grungy website
      • 50. If you’re not multi-cultural, your pictures shouldn’t be either
      • 51. Can you deliver on what you promise?
      • You can’t fake who you are
      • 52. A traditional church shouldn’t have a grungy website
      • 53. If you’re not multi-cultural, your pictures shouldn’t be either
      • 54. Can you deliver on what you promise?
      • 55. Know your voice
      • You can’t fake who you are
      • 56. A traditional church shouldn’t have a grungy website
      • 57. If you’re not multi-cultural, your pictures shouldn’t be either
      • 58. Can you deliver on what you promise?
      • 59. Know your voice
      • 60. Find a rhythm for updating
    • 61.
      • Everything you do communicates something
      • Everything you do communicates something
      • 62. What is your website saying?
    • 63.
    • 64.
      • How will your site look on a mobile phone or a tablet?
      • How will your site look on a mobile phone or a tablet?
      • 65. Do you need a mobile site?
      • How will your site look on a mobile phone or a tablet?
      • 66. Do you need a mobile site?
      • 67. Are you using flash?
      • How will your site look on a mobile phone or a tablet?
      • 68. Do you need a mobile site?
      • 69. Are you using flash?
      • 70. Will your videos play?
    • 71.
      • People are already using social media
      • 72. Go where they are
      • People are already using social media
      • 73. Go where they are
      • 74. Makes it easier for them to share your church
      • People are already using social media
      • 75. Go where they are
      • 76. Makes it easier for them to share your church
      • 77. A way to push people back to your website
      • People are already using social media
      • 78. Go where they are
      • 79. Makes it easier for them to share your church
      • 80. A way to push people back to your website
      • 81. Analyze what makes sense for your church.
    • Create a fan page
      Your attendees interaction with you will appear to their friends
      Claim your custom URL after getting 25 fans
    • 82. Places (iPhone/iPod)
      Claim your place
      Lets you do updates
      Edit information
      Eventually your main page
    • 83. Custom tab
      Similar to a splash page
      Requires HTML knowledge
    • 84.
    • 85.
    • 86. If you’re already doing video, why not put it on YouTube?
      Let’s you become part of the media stream and makes it easy for people to share
    • 87. Contact
      • Jerod Clark
      • 88. jerod@churchjuice.com
      • 89. 800.879.6555
      • 90. Web: www.churchjuice.com
      • 91. Twitter: @churchjuice
      • 92. Facebook: facebook.com/churchjuice
    • 93. Why Give a Tweet?
      Social Media and Church Communications
    • 94. What is Social Media?
      • It’s more than Facebook and Twitter.
    • What is Social Media?
    • What is Social Media?
      • It’s more than communications or marketing.
      • 102. It’s not an arm of your ministry. It is your ministry.
      • 103. It’s a new way to … research, recruit, network, develop projects, care, everything.
      • 104. It’s NOT an extra task. Or an add on. It’s a mindset.
    • What is Social Media?
      • It’s more than communications or marketing.
      • 105. It’s not an arm of your ministry. It is your ministry.
      • 106. It’s a new way to … research, recruit, network, develop projects, care, everything.
      • 107. It’s NOT an extra task. Or an add on. It’s a mindset.
      It reshapes your job.
    • 108. “Social Media Isn’t For Me”
      • Why you should care:
      • 109. 1 of 8 married couples in US met on social media.
      • 110. In 2009, Boston College stopped giving e-mail addresses to freshmen.
      • 111. Social media has overtaken porn as #1 activity online.
      • 112. IfFacebook were a country, it’d be the 3rd largest.
      • 113. To reach 50 million users, it took
      • 114. Radio: 38 years
      • 115. TV: 13 years
      • 116. Internet: 4 years
    • “Social Media Isn’t For Me”
      Facebook reached 200 million
      in less than 12 months.
    • 117. “Social Media Isn’t For Me”
      • People in your congregation are already on social media sites.
    • Social Media Isn’t For Me
      • People in your congregation are already on social media sites.
      • 118. If you resist it, you’re missing a chance to reach people.
    • Social Media Isn’t For Me
      • People in your congregation are already on social media sites.
      • 119. If you resist it, you’re missing a chance to reach people.
      • 120. Jesus went to people where they were.
    • Social Media Isn’t For Me
      Social Media Isn’t For Me
      • People in your congregation are already there.
      • 121. If you resist it, you’re missing a chance to reach people.
      • 122. Jesus went to people where they were.
      • 123. So social media is important…but what strategy makes sense for YOU?
      • 124. People in your congregation are already there.
      • 125. If you resist it, you’re missing a chance to reach people.
      • 126. Jesus went to people where they were.
    • A Closer Look
      • Facebook won’t reach everyone. Neither will Twitter. Or YouTube.
      • 127. But they can each work as part of a thought-through integrated web strategy.
    • You Can Reach Multiple Audiences
      • First things first: Who is where?
      • 128. 17% -- 25 & younger
      • 129. 74% -- 26-54
      • 130. 9% -- 55 & older
    • You Can Reach Multiple Audiences
    • Let’s Get to Know These Users
      *Infographic from DigitalSurgeons, Jan 2011
    • 137. Let’s Get to Know These Users
      *Jan 2011 Infographic from DigitalSurgeons
    • 138. Twitter Basics
      • Micro-blogging: 140 characters
      • 139. You follow people/organizations. You ‘subscribe’ to get updates from users – like a personalized news scroll.
      • 140. You also produce your own feed that people choose to receive.
    • Twitter Basics
      • Old Twitter: What are you doing?
    • Twitter Basics
      • New Twitter: See what people are saying…
    • Twitter Basics
      • News you can use:
      • 141. @username: Reply to someone or tag someone in a tweet
      • 142. #hashtag: creates a feed and helps in search
      • 143. Lists help dam the stream
    • Twitter Tools
      • URL Shorteners
    • Twitter Tools
      TweetDeck
      • Free Apps
      Tweetie
      Hootsuite
    • 144. Twitter Examples: Granger Community Church
    • 145. Twitter Examples: Park Community Church
    • 146. Other Twitter Uses
      Follow people you like. And their followers.
      Get local (nearbytweets.com)
      Have your pastor tweet
      Prayer list
      In-service tweeting
      Give the church staff a face/identity
      Utilize as an on-phone update system for volunteers
      Research: “Anybody remember that TV show’s name?”
    • 147. Facebook Basics
      Fan Pages
      What you post goes right into the news feed.
      Easier to share information
      Vanity URL
      • Groups
      • 148. Sent messages to group members inbox.
      • 149. More privacy settings
      • 150. Walled off
    • Facebook Basics
      • New Facebook pages
      • 151. Now works like a personal profile
    • Two Things to Be on Facebook
      Be a good date.
    • 152. Two Things to Be on Facebook
      Be the sandbox.
    • 153. Two Things to Be on Facebook
      • Facebook is all about community sharing.
      • 154. Beyond writing: video, pictures, links
    • Facebook Best Practices
      • Know why you’re there:
      • 155. What does your audience expect from you?
      • 156. How do they want to engage?
      • 157. What can you do besides telling them about you?
      • 158. Want to be the Sandbox? Ask questions
      • 159. Empower your community
      • 160. Solve a problem.
      • 161. Post Daily. Even on Weekends
      • 162. Schedule updates with HootSuite
    • Facebook Examples: Granger CC
    • 163. Facebook Examples: LifeChurch.tv
    • 164. Facebook Examples: LifeChurch.tv
    • 165. Facebook Examples: LifeChurch.tv
    • 166. Integrating social media
    • Facebook Advertising
    • Integrating social media
      • A cautionary tale:
      Good: Integrating social media icon on home page.
      Bad: Doing so when you have no social media strategy
    • 183. Final Thoughts
      • Pick what works for you.
    • Final Thoughts
      • Pick what works for you.
      • 184. Find your niche/identity
      • 185. What is expected from your brand?
      • 186. What problem can you solve?
    • Final Thoughts
      • Pick what works for you.
      • 187. Be authentic to who you are.
    • Final Thoughts
      • Pick what works for you.
      • 188. Be authentic to who you are.
      • 189. You will lose some control.
      • 190. And that’s OK
    • Final Thoughts
      • Pick what works for you.
      • 191. Be authentic to who you are.
      • 192. You will lose some control.
      • 193. Keep things up to date.
    • Final Thoughts
      • Pick what works for you.
      • 194. Be authentic to who you are.
      • 195. You will lose some control.
      • 196. Keep things up to date.
      • 197. It takes a commitment.
      • 198. If you’re going to do it, do it right.
      • 199. Find an owner. Equip those who are already doing it.
      • Questions?