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http://www.sharefaithtube.com 24
http://churchjuice.com 11
http://faithworld.tv 6
http://sharefaithads.sharefaithtube.com 4
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http://feeds.churchjuice.com 1
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  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Tell stories
  • Tell stories
  • Tell stories
  • Tell stories
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Tablet influence
  • Tablet influence
  • Tablet influence
  • Tablet influence
  • In 2009 – 18-24 was 40%25-34 = 60% growth35-54 = 190% growth55+ = 513%
  • Interactivity important

Transcript

  • 1. Your Church Online
  • 2.
  • 3.
  • 4.
    • Outreach focus
    • Outreach focus
    • 5. Create a clear path for guests
    • Outreach focus
    • 6. Create a clear path for guests
    • 7. Your first impression
    • Outreach focus
    • 8. Create a clear path for guests
    • 9. Your first impression
    • 10. Give them a sample of who you are
    • 11. Answer the questions someone would have
  • 12.
  • 13.
  • 14.
    • What are your ministry leader’s goals for the website?
    • What are your ministry leader’s goals for the website?
    • 15. What do your members want?
    • What are your ministry leader’s goals for the website?
    • 16. What do your members want?
    • 17. Take a poll
  • 18.
    • Fight the temptation of putting everything on the front page
    • 19. People won’t filter through a text heavy page
    • Fight the temptation of putting everything on the front page
    • 20. People won’t filter through a text heavy page
    • 21. Service times and location need to be easy to find
    • Fight the temptation of putting everything on the front page
    • 22. People won’t filter through a text heavy page
    • 23. Service times and location need to be easy to find
    • 24. Create navigational paths
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
    • Commit to keeping things up to date
    • 37. More relevant to visitors
    • 38. Regulars will use it more
    • Commit to keeping things up to date
    • 39. More relevant to visitors
    • 40. Regulars will use it more
    • 41. Consider decentralized updating with review
    • Commit to keeping things up to date
    • 42. More relevant to visitors
    • 43. Regulars will use it more
    • 44. Consider decentralized updating with review
    • 45. If it lives on paper, it should live online too.
  • 46.
    • You can’t fake who you are
    • 47. A traditional church shouldn’t have a grungy website
    • 48. If you’re not multi-cultural, your pictures shouldn’t be either
    • You can’t fake who you are
    • 49. A traditional church shouldn’t have a grungy website
    • 50. If you’re not multi-cultural, your pictures shouldn’t be either
    • 51. Can you deliver on what you promise?
    • You can’t fake who you are
    • 52. A traditional church shouldn’t have a grungy website
    • 53. If you’re not multi-cultural, your pictures shouldn’t be either
    • 54. Can you deliver on what you promise?
    • 55. Know your voice
    • You can’t fake who you are
    • 56. A traditional church shouldn’t have a grungy website
    • 57. If you’re not multi-cultural, your pictures shouldn’t be either
    • 58. Can you deliver on what you promise?
    • 59. Know your voice
    • 60. Find a rhythm for updating
  • 61.
    • Everything you do communicates something
    • Everything you do communicates something
    • 62. What is your website saying?
  • 63.
  • 64.
    • How will your site look on a mobile phone or a tablet?
    • How will your site look on a mobile phone or a tablet?
    • 65. Do you need a mobile site?
    • How will your site look on a mobile phone or a tablet?
    • 66. Do you need a mobile site?
    • 67. Are you using flash?
    • How will your site look on a mobile phone or a tablet?
    • 68. Do you need a mobile site?
    • 69. Are you using flash?
    • 70. Will your videos play?
  • 71.
    • People are already using social media
    • 72. Go where they are
    • People are already using social media
    • 73. Go where they are
    • 74. Makes it easier for them to share your church
    • People are already using social media
    • 75. Go where they are
    • 76. Makes it easier for them to share your church
    • 77. A way to push people back to your website
    • People are already using social media
    • 78. Go where they are
    • 79. Makes it easier for them to share your church
    • 80. A way to push people back to your website
    • 81. Analyze what makes sense for your church.
  • Create a fan page
    Your attendees interaction with you will appear to their friends
    Claim your custom URL after getting 25 fans
  • 82. Places (iPhone/iPod)
    Claim your place
    Lets you do updates
    Edit information
    Eventually your main page
  • 83. Custom tab
    Similar to a splash page
    Requires HTML knowledge
  • 84.
  • 85.
  • 86. If you’re already doing video, why not put it on YouTube?
    Let’s you become part of the media stream and makes it easy for people to share
  • 87. Contact
    • Jerod Clark
    • 88. jerod@churchjuice.com
    • 89. 800.879.6555
    • 90. Web: www.churchjuice.com
    • 91. Twitter: @churchjuice
    • 92. Facebook: facebook.com/churchjuice
  • 93. Why Give a Tweet?
    Social Media and Church Communications
  • 94. What is Social Media?
    • It’s more than Facebook and Twitter.
  • What is Social Media?
  • What is Social Media?
    • It’s more than communications or marketing.
    • 102. It’s not an arm of your ministry. It is your ministry.
    • 103. It’s a new way to … research, recruit, network, develop projects, care, everything.
    • 104. It’s NOT an extra task. Or an add on. It’s a mindset.
  • What is Social Media?
    • It’s more than communications or marketing.
    • 105. It’s not an arm of your ministry. It is your ministry.
    • 106. It’s a new way to … research, recruit, network, develop projects, care, everything.
    • 107. It’s NOT an extra task. Or an add on. It’s a mindset.
    It reshapes your job.
  • 108. “Social Media Isn’t For Me”
    • Why you should care:
    • 109. 1 of 8 married couples in US met on social media.
    • 110. In 2009, Boston College stopped giving e-mail addresses to freshmen.
    • 111. Social media has overtaken porn as #1 activity online.
    • 112. IfFacebook were a country, it’d be the 3rd largest.
    • 113. To reach 50 million users, it took
    • 114. Radio: 38 years
    • 115. TV: 13 years
    • 116. Internet: 4 years
  • “Social Media Isn’t For Me”
    Facebook reached 200 million
    in less than 12 months.
  • 117. “Social Media Isn’t For Me”
    • People in your congregation are already on social media sites.
  • Social Media Isn’t For Me
    • People in your congregation are already on social media sites.
    • 118. If you resist it, you’re missing a chance to reach people.
  • Social Media Isn’t For Me
    • People in your congregation are already on social media sites.
    • 119. If you resist it, you’re missing a chance to reach people.
    • 120. Jesus went to people where they were.
  • Social Media Isn’t For Me
    Social Media Isn’t For Me
    • People in your congregation are already there.
    • 121. If you resist it, you’re missing a chance to reach people.
    • 122. Jesus went to people where they were.
    • 123. So social media is important…but what strategy makes sense for YOU?
    • 124. People in your congregation are already there.
    • 125. If you resist it, you’re missing a chance to reach people.
    • 126. Jesus went to people where they were.
  • A Closer Look
    • Facebook won’t reach everyone. Neither will Twitter. Or YouTube.
    • 127. But they can each work as part of a thought-through integrated web strategy.
  • You Can Reach Multiple Audiences
    • First things first: Who is where?
    • 128. 17% -- 25 & younger
    • 129. 74% -- 26-54
    • 130. 9% -- 55 & older
  • You Can Reach Multiple Audiences
  • Let’s Get to Know These Users
    *Infographic from DigitalSurgeons, Jan 2011
  • 137. Let’s Get to Know These Users
    *Jan 2011 Infographic from DigitalSurgeons
  • 138. Twitter Basics
    • Micro-blogging: 140 characters
    • 139. You follow people/organizations. You ‘subscribe’ to get updates from users – like a personalized news scroll.
    • 140. You also produce your own feed that people choose to receive.
  • Twitter Basics
    • Old Twitter: What are you doing?
  • Twitter Basics
    • New Twitter: See what people are saying…
  • Twitter Basics
    • News you can use:
    • 141. @username: Reply to someone or tag someone in a tweet
    • 142. #hashtag: creates a feed and helps in search
    • 143. Lists help dam the stream
  • Twitter Tools
    • URL Shorteners
  • Twitter Tools
    TweetDeck
    • Free Apps
    Tweetie
    Hootsuite
  • 144. Twitter Examples: Granger Community Church
  • 145. Twitter Examples: Park Community Church
  • 146. Other Twitter Uses
    Follow people you like. And their followers.
    Get local (nearbytweets.com)
    Have your pastor tweet
    Prayer list
    In-service tweeting
    Give the church staff a face/identity
    Utilize as an on-phone update system for volunteers
    Research: “Anybody remember that TV show’s name?”
  • 147. Facebook Basics
    Fan Pages
    What you post goes right into the news feed.
    Easier to share information
    Vanity URL
    • Groups
    • 148. Sent messages to group members inbox.
    • 149. More privacy settings
    • 150. Walled off
  • Facebook Basics
    • New Facebook pages
    • 151. Now works like a personal profile
  • Two Things to Be on Facebook
    Be a good date.
  • 152. Two Things to Be on Facebook
    Be the sandbox.
  • 153. Two Things to Be on Facebook
    • Facebook is all about community sharing.
    • 154. Beyond writing: video, pictures, links
  • Facebook Best Practices
    • Know why you’re there:
    • 155. What does your audience expect from you?
    • 156. How do they want to engage?
    • 157. What can you do besides telling them about you?
    • 158. Want to be the Sandbox? Ask questions
    • 159. Empower your community
    • 160. Solve a problem.
    • 161. Post Daily. Even on Weekends
    • 162. Schedule updates with HootSuite
  • Facebook Examples: Granger CC
  • 163. Facebook Examples: LifeChurch.tv
  • 164. Facebook Examples: LifeChurch.tv
  • 165. Facebook Examples: LifeChurch.tv
  • 166. Integrating social media
  • Facebook Advertising
  • Integrating social media
    • A cautionary tale:
    Good: Integrating social media icon on home page.
    Bad: Doing so when you have no social media strategy
  • 183. Final Thoughts
    • Pick what works for you.
  • Final Thoughts
    • Pick what works for you.
    • 184. Find your niche/identity
    • 185. What is expected from your brand?
    • 186. What problem can you solve?
  • Final Thoughts
    • Pick what works for you.
    • 187. Be authentic to who you are.
  • Final Thoughts
    • Pick what works for you.
    • 188. Be authentic to who you are.
    • 189. You will lose some control.
    • 190. And that’s OK
  • Final Thoughts
    • Pick what works for you.
    • 191. Be authentic to who you are.
    • 192. You will lose some control.
    • 193. Keep things up to date.
  • Final Thoughts
    • Pick what works for you.
    • 194. Be authentic to who you are.
    • 195. You will lose some control.
    • 196. Keep things up to date.
    • 197. It takes a commitment.
    • 198. If you’re going to do it, do it right.
    • 199. Find an owner. Equip those who are already doing it.
    • Questions?