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Your Church Online
 

Your Church Online

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  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Tell stories
  • Tell stories
  • Tell stories
  • Tell stories
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Tablet influence
  • Tablet influence
  • Tablet influence
  • Tablet influence
  • In 2009 – 18-24 was 40%25-34 = 60% growth35-54 = 190% growth55+ = 513%
  • Interactivity important

Your Church Online Your Church Online Presentation Transcript

  • Your Church Online
    • Outreach focus
    • Outreach focus
    • Create a clear path for guests
    • Outreach focus
    • Create a clear path for guests
    • Your first impression
    • Outreach focus
    • Create a clear path for guests
    • Your first impression
    • Give them a sample of who you are
    • Answer the questions someone would have
    • What are your ministry leader’s goals for the website?
    • What are your ministry leader’s goals for the website?
    • What do your members want?
    • What are your ministry leader’s goals for the website?
    • What do your members want?
    • Take a poll
    • Fight the temptation of putting everything on the front page
    • People won’t filter through a text heavy page
    • Fight the temptation of putting everything on the front page
    • People won’t filter through a text heavy page
    • Service times and location need to be easy to find
    • Fight the temptation of putting everything on the front page
    • People won’t filter through a text heavy page
    • Service times and location need to be easy to find
    • Create navigational paths
    • Commit to keeping things up to date
    • More relevant to visitors
    • Regulars will use it more
    • Commit to keeping things up to date
    • More relevant to visitors
    • Regulars will use it more
    • Consider decentralized updating with review
    • Commit to keeping things up to date
    • More relevant to visitors
    • Regulars will use it more
    • Consider decentralized updating with review
    • If it lives on paper, it should live online too.
    • You can’t fake who you are
    • A traditional church shouldn’t have a grungy website
    • If you’re not multi-cultural, your pictures shouldn’t be either
    • You can’t fake who you are
    • A traditional church shouldn’t have a grungy website
    • If you’re not multi-cultural, your pictures shouldn’t be either
    • Can you deliver on what you promise?
    • You can’t fake who you are
    • A traditional church shouldn’t have a grungy website
    • If you’re not multi-cultural, your pictures shouldn’t be either
    • Can you deliver on what you promise?
    • Know your voice
    • You can’t fake who you are
    • A traditional church shouldn’t have a grungy website
    • If you’re not multi-cultural, your pictures shouldn’t be either
    • Can you deliver on what you promise?
    • Know your voice
    • Find a rhythm for updating
    • Everything you do communicates something
    • Everything you do communicates something
    • What is your website saying?
    • How will your site look on a mobile phone or a tablet?
    • How will your site look on a mobile phone or a tablet?
    • Do you need a mobile site?
    • How will your site look on a mobile phone or a tablet?
    • Do you need a mobile site?
    • Are you using flash?
    • How will your site look on a mobile phone or a tablet?
    • Do you need a mobile site?
    • Are you using flash?
    • Will your videos play?
    • People are already using social media
    • Go where they are
    • People are already using social media
    • Go where they are
    • Makes it easier for them to share your church
    • People are already using social media
    • Go where they are
    • Makes it easier for them to share your church
    • A way to push people back to your website
    • People are already using social media
    • Go where they are
    • Makes it easier for them to share your church
    • A way to push people back to your website
    • Analyze what makes sense for your church.
  • Create a fan page
    Your attendees interaction with you will appear to their friends
    Claim your custom URL after getting 25 fans
  • Places (iPhone/iPod)
    Claim your place
    Lets you do updates
    Edit information
    Eventually your main page
  • Custom tab
    Similar to a splash page
    Requires HTML knowledge
  • If you’re already doing video, why not put it on YouTube?
    Let’s you become part of the media stream and makes it easy for people to share
  • Contact
    • Jerod Clark
    • jerod@churchjuice.com
    • 800.879.6555
    • Web: www.churchjuice.com
    • Twitter: @churchjuice
    • Facebook: facebook.com/churchjuice
  • Why Give a Tweet?
    Social Media and Church Communications
  • What is Social Media?
    • It’s more than Facebook and Twitter.
  • What is Social Media?
    • It’s more than Facebook and Twitter.
    • It’s a culture shift to being:
    • Accessible
    • Transparent
    • Listening
    • Personal
    • Authentic
    • Open
  • What is Social Media?
    • It’s more than communications or marketing.
    • It’s not an arm of your ministry. It is your ministry.
    • It’s a new way to … research, recruit, network, develop projects, care, everything.
    • It’s NOT an extra task. Or an add on. It’s a mindset.
  • What is Social Media?
    • It’s more than communications or marketing.
    • It’s not an arm of your ministry. It is your ministry.
    • It’s a new way to … research, recruit, network, develop projects, care, everything.
    • It’s NOT an extra task. Or an add on. It’s a mindset.
    It reshapes your job.
  • “Social Media Isn’t For Me”
    • Why you should care:
    • 1 of 8 married couples in US met on social media.
    • In 2009, Boston College stopped giving e-mail addresses to freshmen.
    • Social media has overtaken porn as #1 activity online.
    • IfFacebook were a country, it’d be the 3rd largest.
    • To reach 50 million users, it took
    • Radio: 38 years
    • TV: 13 years
    • Internet: 4 years
  • “Social Media Isn’t For Me”
    Facebook reached 200 million
    in less than 12 months.
  • “Social Media Isn’t For Me”
    • People in your congregation are already on social media sites.
  • Social Media Isn’t For Me
    • People in your congregation are already on social media sites.
    • If you resist it, you’re missing a chance to reach people.
  • Social Media Isn’t For Me
    • People in your congregation are already on social media sites.
    • If you resist it, you’re missing a chance to reach people.
    • Jesus went to people where they were.
  • Social Media Isn’t For Me
    Social Media Isn’t For Me
    • People in your congregation are already there.
    • If you resist it, you’re missing a chance to reach people.
    • Jesus went to people where they were.
    • So social media is important…but what strategy makes sense for YOU?
    • People in your congregation are already there.
    • If you resist it, you’re missing a chance to reach people.
    • Jesus went to people where they were.
  • A Closer Look
    • Facebook won’t reach everyone. Neither will Twitter. Or YouTube.
    • But they can each work as part of a thought-through integrated web strategy.
  • You Can Reach Multiple Audiences
    • First things first: Who is where?
    • 17% -- 25 & younger
    • 74% -- 26-54
    • 9% -- 55 & older
  • You Can Reach Multiple Audiences
    • First things first: Who is where?
    • 17% -- 25 & younger
    • 74% -- 26-54
    • 9% -- 55 & older
    • 40% -- 25 & younger
    • 53% -- 26-54
    • 7% -- 55 & older
  • Let’s Get to Know These Users
    *Infographic from DigitalSurgeons, Jan 2011
  • Let’s Get to Know These Users
    *Jan 2011 Infographic from DigitalSurgeons
  • Twitter Basics
    • Micro-blogging: 140 characters
    • You follow people/organizations. You ‘subscribe’ to get updates from users – like a personalized news scroll.
    • You also produce your own feed that people choose to receive.
  • Twitter Basics
    • Old Twitter: What are you doing?
  • Twitter Basics
    • New Twitter: See what people are saying…
  • Twitter Basics
    • News you can use:
    • @username: Reply to someone or tag someone in a tweet
    • #hashtag: creates a feed and helps in search
    • Lists help dam the stream
  • Twitter Tools
    • URL Shorteners
  • Twitter Tools
    TweetDeck
    • Free Apps
    Tweetie
    Hootsuite
  • Twitter Examples: Granger Community Church
  • Twitter Examples: Park Community Church
  • Other Twitter Uses
    Follow people you like. And their followers.
    Get local (nearbytweets.com)
    Have your pastor tweet
    Prayer list
    In-service tweeting
    Give the church staff a face/identity
    Utilize as an on-phone update system for volunteers
    Research: “Anybody remember that TV show’s name?”
  • Facebook Basics
    Fan Pages
    What you post goes right into the news feed.
    Easier to share information
    Vanity URL
    • Groups
    • Sent messages to group members inbox.
    • More privacy settings
    • Walled off
  • Facebook Basics
    • New Facebook pages
    • Now works like a personal profile
  • Two Things to Be on Facebook
    Be a good date.
  • Two Things to Be on Facebook
    Be the sandbox.
  • Two Things to Be on Facebook
    • Facebook is all about community sharing.
    • Beyond writing: video, pictures, links
  • Facebook Best Practices
    • Know why you’re there:
    • What does your audience expect from you?
    • How do they want to engage?
    • What can you do besides telling them about you?
    • Want to be the Sandbox? Ask questions
    • Empower your community
    • Solve a problem.
    • Post Daily. Even on Weekends
    • Schedule updates with HootSuite
  • Facebook Examples: Granger CC
  • Facebook Examples: LifeChurch.tv
  • Facebook Examples: LifeChurch.tv
  • Facebook Examples: LifeChurch.tv
  • Integrating social media
    • All Social Media should be a part of an overall communications & web strategy.
    • Facebook, Twitter
    • Video sharing: YouTube, Vimeo, Tangle
    • Picture sharing: flickr
    • Blog
    • RSS Feed
    • Email
    • Texting
    • Social Share
  • Facebook Advertising
    • Benefits:
    • You set the price.
    • Incredible ability to focus.
    • Great cost-per-result.
    • Tips:
    • Show faces.
    • Make a tie-in.
    • Solve a problem.
    • Test, test, test.
  • Integrating social media
    • A cautionary tale:
    Good: Integrating social media icon on home page.
    Bad: Doing so when you have no social media strategy
  • Final Thoughts
    • Pick what works for you.
  • Final Thoughts
    • Pick what works for you.
    • Find your niche/identity
    • What is expected from your brand?
    • What problem can you solve?
  • Final Thoughts
    • Pick what works for you.
    • Be authentic to who you are.
  • Final Thoughts
    • Pick what works for you.
    • Be authentic to who you are.
    • You will lose some control.
    • And that’s OK
  • Final Thoughts
    • Pick what works for you.
    • Be authentic to who you are.
    • You will lose some control.
    • Keep things up to date.
  • Final Thoughts
    • Pick what works for you.
    • Be authentic to who you are.
    • You will lose some control.
    • Keep things up to date.
    • It takes a commitment.
    • If you’re going to do it, do it right.
    • Find an owner. Equip those who are already doing it.
    • Questions?