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Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
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Why Give a Tweet

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  • In 2009 – 18-24 was 40%25-34 = 60% growth35-54 = 190% growth55+ = 513%
  • Interactivity important
  • Transcript

    • 1. Why Give a Tweet?<br />Social Media and Church Communications<br />
    • 2. What is Social Media?<br /><ul><li> It’s more than Facebook and Twitter.</li></li></ul><li>What is Social Media?<br /><ul><li>It’s more than Facebook and Twitter.
    • 3. It’s a culture shift to being:
    • 4. Accessible
    • 5. Transparent
    • 6. Listening
    • 7. Personal
    • 8. Authentic
    • 9. Open</li></li></ul><li>What is Social Media?<br /><ul><li>It’s more than communications or marketing.
    • 10. It’s not an arm of your ministry. It is your ministry.
    • 11. It’s a new way to … research, recruit, network, develop projects, care, everything.
    • 12. It’s NOT an extra task. Or an add on. It’s a mindset. </li></li></ul><li>What is Social Media?<br /><ul><li>It’s more than communications or marketing.
    • 13. It’s not an arm of your ministry. It is your ministry.
    • 14. It’s a new way to … research, recruit, network, develop projects, care, everything.
    • 15. It’s NOT an extra task. Or an add on. It’s a mindset. </li></ul>It reshapes your job.<br />
    • 16. “Social Media Isn’t For Me”<br /><ul><li>Why you should care:
    • 17. 1 of 8 married couples in US met on social media.
    • 18. In 2009, Boston College stopped giving e-mail addresses to freshmen.
    • 19. Social media has overtaken porn as #1 activity online.
    • 20. IfFacebook were a country, it’d be the 3rd largest.
    • 21. To reach 50 million users, it took
    • 22. Radio: 38 years
    • 23. TV: 13 years
    • 24. Internet: 4 years</li></li></ul><li>“Social Media Isn’t For Me”<br />Facebook reached 200 million <br />in less than 12 months.<br />
    • 25. “Social Media Isn’t For Me”<br /><ul><li>People in your congregation are already on social media sites. </li></li></ul><li>Social Media Isn’t For Me<br /><ul><li>People in your congregation are already on social media sites.
    • 26. If you resist it, you’re missing a chance to reach people.</li></li></ul><li>Social Media Isn’t For Me<br /><ul><li>People in your congregation are already on social media sites.
    • 27. If you resist it, you’re missing a chance to reach people.
    • 28. Jesus went to people where they were.</li></li></ul><li>Social Media Isn’t For Me<br />Social Media Isn’t For Me<br /><ul><li>People in your congregation are already there.
    • 29. If you resist it, you’re missing a chance to reach people.
    • 30. Jesus went to people where they were.
    • 31. So social media is important…but what strategy makes sense for YOU?
    • 32. People in your congregation are already there.
    • 33. If you resist it, you’re missing a chance to reach people.
    • 34. Jesus went to people where they were.</li></li></ul><li>A Closer Look<br /><ul><li>Facebook won’t reach everyone. Neither will Twitter. Or YouTube.
    • 35. But they can each serve a role in a thought-through integrated web strategy.</li></li></ul><li>You Can Reach Multiple Audiences<br /><ul><li>First things first: Who is where?
    • 36. 17% -- 25 & younger
    • 37. 74% -- 26-54
    • 38. 9% -- 55 & older</li></li></ul><li>You Can Reach Multiple Audiences<br /><ul><li>First things first: Who is where?
    • 39. 17% -- 25 & younger
    • 40. 74% -- 26-54
    • 41. 9% -- 55 & older
    • 42. 40% -- 25 & younger
    • 43. 53% -- 26-54
    • 44. 7% -- 55 & older</li></li></ul><li>Let’s Get to Know These Users<br />*Infographic from DigitalSurgeons, Jan 2011<br />
    • 45. Let’s Get to Know These Users<br />*Jan 2011 Infographic from DigitalSurgeons<br />
    • 46. Twitter Basics<br /><ul><li>Micro-blogging: 140 characters
    • 47. You follow people/organizations. You ‘subscribe’ to get updates from users – like a personalized newsfeed.
    • 48. You also produce your own feed that people choose to receive.</li></li></ul><li>Twitter Basics<br /><ul><li>Old Twitter: What are you doing?</li></li></ul><li>Twitter Basics<br /><ul><li>New Twitter: See what people are saying…</li></li></ul><li>Twitter Basics<br /><ul><li>News you can use:
    • 49. @username: Reply to someone or tag someone in a tweet
    • 50. #hashtag: creates a feed and helps in search
    • 51. Lists help dam the stream</li></li></ul><li>Twitter Tools<br /><ul><li>URL Shorteners</li></li></ul><li>Twitter Tools<br />TweetDeck<br /><ul><li>Free Apps</li></ul>Tweetie<br />Hootsuite<br />
    • 52. Twitter Examples: Granger Community Church<br />
    • 53. Twitter Examples: Park Community Church<br />
    • 54. Other Twitter Uses<br />Follow people you like. And their followers.<br />Get local (nearbytweets.com)<br />Have your pastor tweet<br />Prayer list<br />In-service tweeting<br />Give the church staff a face/identity<br />Utilize as an on-phone update system for volunteers<br />Research: “Anybody remember that TV show’s name?”<br />
    • 55. Facebook Basics<br />Fan Pages<br />What you post goes right into the news feed.<br />Easier to share information<br />Vanity URL<br /><ul><li>Groups
    • 56. Sent messages to group members inbox.
    • 57. More privacy settings
    • 58. Walled off</li></li></ul><li>Facebook Basics<br /><ul><li>New Facebook pages
    • 59. Now works like a personal profile</li></li></ul><li>Two Things to Be on Facebook<br />Be a good date.<br />
    • 60. Two Things to Be on Facebook<br />Be the sandbox.<br />
    • 61. Two Things to Be on Facebook<br /><ul><li>Facebook is all about community sharing.
    • 62. Beyond writing: video, pictures, links</li></li></ul><li>Facebook Best Practices<br /><ul><li>Know why you’re there:
    • 63. What does your audience expect from you?
    • 64. How do they want to engage?
    • 65. What can you do besides telling them about you?
    • 66. Want to be the Sandbox? Ask questions.
    • 67. Empower your community.
    • 68. Solve a problem.
    • 69. Post Daily. Even on Weekends
    • 70. Schedule updates with HootSuite</li></li></ul><li>Facebook Examples: Granger CC<br />
    • 71. Facebook Examples: LifeChurch.tv<br />
    • 72. Facebook Examples: LifeChurch.tv<br />
    • 73. Facebook Examples: LifeChurch.tv<br />
    • 74. Facebook Advertising<br /><ul><li>Benefits:
    • 75. You set the price.
    • 76. Incredible ability to focus.
    • 77. Great cost-per-result.
    • 78. Tips:
    • 79. Show faces.
    • 80. Make a tie-in.
    • 81. Solve a problem.
    • 82. Test, test, test.</li></li></ul><li>Integrating social media<br /><ul><li>All Social Media should be a part of an overall communications & web strategy.
    • 83. Facebook, Twitter
    • 84. Video sharing: YouTube, Vimeo, Tangle
    • 85. Picture sharing: Flickr
    • 86. Blog
    • 87. RSS Feed
    • 88. Email
    • 89. Texting</li></li></ul><li>Integrating social media<br /><ul><li>A cautionary tale:</li></ul>Good: Integrating social media icon on home page.<br />Bad: Doing so when you have no social media strategy<br />
    • 90. Final Thoughts<br /><ul><li>Pick what works for you.</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    • 91. Find your niche/identity
    • 92. What is expected from your brand?
    • 93. What problem can you solve?</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    • 94. Be authentic to who you are.</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    • 95. Be authentic to who you are.
    • 96. You will lose some control.
    • 97. And that’s OK</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    • 98. Be authentic to who you are.
    • 99. You will lose some control.
    • 100. Keep things up to date.</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    • 101. Be authentic to who you are.
    • 102. You will lose some control.
    • 103. Keep things up to date.
    • 104. It takes a commitment.
    • 105. If you’re going to do it, do it right.
    • 106. Find an owner. Empower those who are already doing it.</li>

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