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  • In 2009 – 18-24 was 40%25-34 = 60% growth35-54 = 190% growth55+ = 513%
  • Interactivity important

Transcript

  • 1. Why Give a Tweet?
    Social Media and Church Communications
  • 2. What is Social Media?
    • It’s more than Facebook and Twitter.
  • What is Social Media?
    • It’s more than Facebook and Twitter.
    • 3. It’s a culture shift to being:
    • 4. Accessible
    • 5. Transparent
    • 6. Listening
    • 7. Personal
    • 8. Authentic
    • 9. Open
  • What is Social Media?
    • It’s more than communications or marketing.
    • 10. It’s not an arm of your ministry. It is your ministry.
    • 11. It’s a new way to … research, recruit, network, develop projects, care, everything.
    • 12. It’s NOT an extra task. Or an add on. It’s a mindset.
  • What is Social Media?
    • It’s more than communications or marketing.
    • 13. It’s not an arm of your ministry. It is your ministry.
    • 14. It’s a new way to … research, recruit, network, develop projects, care, everything.
    • 15. It’s NOT an extra task. Or an add on. It’s a mindset.
    It reshapes your job.
  • 16. “Social Media Isn’t For Me”
    • Why you should care:
    • 17. 1 of 8 married couples in US met on social media.
    • 18. In 2009, Boston College stopped giving e-mail addresses to freshmen.
    • 19. Social media has overtaken porn as #1 activity online.
    • 20. IfFacebook were a country, it’d be the 3rd largest.
    • 21. To reach 50 million users, it took
    • 22. Radio: 38 years
    • 23. TV: 13 years
    • 24. Internet: 4 years
  • “Social Media Isn’t For Me”
    Facebook reached 200 million
    in less than 12 months.
  • 25. “Social Media Isn’t For Me”
    • People in your congregation are already on social media sites.
  • Social Media Isn’t For Me
    • People in your congregation are already on social media sites.
    • 26. If you resist it, you’re missing a chance to reach people.
  • Social Media Isn’t For Me
    • People in your congregation are already on social media sites.
    • 27. If you resist it, you’re missing a chance to reach people.
    • 28. Jesus went to people where they were.
  • Social Media Isn’t For Me
    Social Media Isn’t For Me
    • People in your congregation are already there.
    • 29. If you resist it, you’re missing a chance to reach people.
    • 30. Jesus went to people where they were.
    • 31. So social media is important…but what strategy makes sense for YOU?
    • 32. People in your congregation are already there.
    • 33. If you resist it, you’re missing a chance to reach people.
    • 34. Jesus went to people where they were.
  • A Closer Look
    • Facebook won’t reach everyone. Neither will Twitter. Or YouTube.
    • 35. But they can each serve a role in a thought-through integrated web strategy.
  • You Can Reach Multiple Audiences
    • First things first: Who is where?
    • 36. 17% -- 25 & younger
    • 37. 74% -- 26-54
    • 38. 9% -- 55 & older
  • You Can Reach Multiple Audiences
    • First things first: Who is where?
    • 39. 17% -- 25 & younger
    • 40. 74% -- 26-54
    • 41. 9% -- 55 & older
    • 42. 40% -- 25 & younger
    • 43. 53% -- 26-54
    • 44. 7% -- 55 & older
  • Let’s Get to Know These Users
    *Infographic from DigitalSurgeons, Jan 2011
  • 45. Let’s Get to Know These Users
    *Jan 2011 Infographic from DigitalSurgeons
  • 46. Twitter Basics
    • Micro-blogging: 140 characters
    • 47. You follow people/organizations. You ‘subscribe’ to get updates from users – like a personalized newsfeed.
    • 48. You also produce your own feed that people choose to receive.
  • Twitter Basics
    • Old Twitter: What are you doing?
  • Twitter Basics
    • New Twitter: See what people are saying…
  • Twitter Basics
    • News you can use:
    • 49. @username: Reply to someone or tag someone in a tweet
    • 50. #hashtag: creates a feed and helps in search
    • 51. Lists help dam the stream
  • Twitter Tools
    • URL Shorteners
  • Twitter Tools
    TweetDeck
    • Free Apps
    Tweetie
    Hootsuite
  • 52. Twitter Examples: Granger Community Church
  • 53. Twitter Examples: Park Community Church
  • 54. Other Twitter Uses
    Follow people you like. And their followers.
    Get local (nearbytweets.com)
    Have your pastor tweet
    Prayer list
    In-service tweeting
    Give the church staff a face/identity
    Utilize as an on-phone update system for volunteers
    Research: “Anybody remember that TV show’s name?”
  • 55. Facebook Basics
    Fan Pages
    What you post goes right into the news feed.
    Easier to share information
    Vanity URL
    • Groups
    • 56. Sent messages to group members inbox.
    • 57. More privacy settings
    • 58. Walled off
  • Facebook Basics
    • New Facebook pages
    • 59. Now works like a personal profile
  • Two Things to Be on Facebook
    Be a good date.
  • 60. Two Things to Be on Facebook
    Be the sandbox.
  • 61. Two Things to Be on Facebook
    • Facebook is all about community sharing.
    • 62. Beyond writing: video, pictures, links
  • Facebook Best Practices
    • Know why you’re there:
    • 63. What does your audience expect from you?
    • 64. How do they want to engage?
    • 65. What can you do besides telling them about you?
    • 66. Want to be the Sandbox? Ask questions.
    • 67. Empower your community.
    • 68. Solve a problem.
    • 69. Post Daily. Even on Weekends
    • 70. Schedule updates with HootSuite
  • Facebook Examples: Granger CC
  • 71. Facebook Examples: LifeChurch.tv
  • 72. Facebook Examples: LifeChurch.tv
  • 73. Facebook Examples: LifeChurch.tv
  • 74. Facebook Advertising
  • Integrating social media
    • All Social Media should be a part of an overall communications & web strategy.
    • 83. Facebook, Twitter
    • 84. Video sharing: YouTube, Vimeo, Tangle
    • 85. Picture sharing: Flickr
    • 86. Blog
    • 87. RSS Feed
    • 88. Email
    • 89. Texting
  • Integrating social media
    • A cautionary tale:
    Good: Integrating social media icon on home page.
    Bad: Doing so when you have no social media strategy
  • 90. Final Thoughts
    • Pick what works for you.
  • Final Thoughts
    • Pick what works for you.
    • 91. Find your niche/identity
    • 92. What is expected from your brand?
    • 93. What problem can you solve?
  • Final Thoughts
    • Pick what works for you.
    • 94. Be authentic to who you are.
  • Final Thoughts
    • Pick what works for you.
    • 95. Be authentic to who you are.
    • 96. You will lose some control.
    • 97. And that’s OK
  • Final Thoughts
    • Pick what works for you.
    • 98. Be authentic to who you are.
    • 99. You will lose some control.
    • 100. Keep things up to date.
  • Final Thoughts
    • Pick what works for you.
    • 101. Be authentic to who you are.
    • 102. You will lose some control.
    • 103. Keep things up to date.
    • 104. It takes a commitment.
    • 105. If you’re going to do it, do it right.
    • 106. Find an owner. Empower those who are already doing it.