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Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
Why Give a Tweet
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Why Give a Tweet

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  • In 2009 – 18-24 was 40%25-34 = 60% growth35-54 = 190% growth55+ = 513%
  • Interactivity important
  • Transcript

    • 1. Why Give a Tweet?
      Social Media and Church Communications
    • 2. What is Social Media?
      • It’s more than Facebook and Twitter.
    • What is Social Media?
      • It’s more than Facebook and Twitter.
      • 3. It’s a culture shift to being:
      • 4. Accessible
      • 5. Transparent
      • 6. Listening
      • 7. Personal
      • 8. Authentic
      • 9. Open
    • What is Social Media?
      • It’s more than communications or marketing.
      • 10. It’s not an arm of your ministry. It is your ministry.
      • 11. It’s a new way to … research, recruit, network, develop projects, care, everything.
      • 12. It’s NOT an extra task. Or an add on. It’s a mindset.
    • What is Social Media?
      • It’s more than communications or marketing.
      • 13. It’s not an arm of your ministry. It is your ministry.
      • 14. It’s a new way to … research, recruit, network, develop projects, care, everything.
      • 15. It’s NOT an extra task. Or an add on. It’s a mindset.
      It reshapes your job.
    • 16. “Social Media Isn’t For Me”
      • Why you should care:
      • 17. 1 of 8 married couples in US met on social media.
      • 18. In 2009, Boston College stopped giving e-mail addresses to freshmen.
      • 19. Social media has overtaken porn as #1 activity online.
      • 20. IfFacebook were a country, it’d be the 3rd largest.
      • 21. To reach 50 million users, it took
      • 22. Radio: 38 years
      • 23. TV: 13 years
      • 24. Internet: 4 years
    • “Social Media Isn’t For Me”
      Facebook reached 200 million
      in less than 12 months.
    • 25. “Social Media Isn’t For Me”
      • People in your congregation are already on social media sites.
    • Social Media Isn’t For Me
      • People in your congregation are already on social media sites.
      • 26. If you resist it, you’re missing a chance to reach people.
    • Social Media Isn’t For Me
      • People in your congregation are already on social media sites.
      • 27. If you resist it, you’re missing a chance to reach people.
      • 28. Jesus went to people where they were.
    • Social Media Isn’t For Me
      Social Media Isn’t For Me
      • People in your congregation are already there.
      • 29. If you resist it, you’re missing a chance to reach people.
      • 30. Jesus went to people where they were.
      • 31. So social media is important…but what strategy makes sense for YOU?
      • 32. People in your congregation are already there.
      • 33. If you resist it, you’re missing a chance to reach people.
      • 34. Jesus went to people where they were.
    • A Closer Look
      • Facebook won’t reach everyone. Neither will Twitter. Or YouTube.
      • 35. But they can each serve a role in a thought-through integrated web strategy.
    • You Can Reach Multiple Audiences
      • First things first: Who is where?
      • 36. 17% -- 25 & younger
      • 37. 74% -- 26-54
      • 38. 9% -- 55 & older
    • You Can Reach Multiple Audiences
      • First things first: Who is where?
      • 39. 17% -- 25 & younger
      • 40. 74% -- 26-54
      • 41. 9% -- 55 & older
      • 42. 40% -- 25 & younger
      • 43. 53% -- 26-54
      • 44. 7% -- 55 & older
    • Let’s Get to Know These Users
      *Infographic from DigitalSurgeons, Jan 2011
    • 45. Let’s Get to Know These Users
      *Jan 2011 Infographic from DigitalSurgeons
    • 46. Twitter Basics
      • Micro-blogging: 140 characters
      • 47. You follow people/organizations. You ‘subscribe’ to get updates from users – like a personalized newsfeed.
      • 48. You also produce your own feed that people choose to receive.
    • Twitter Basics
      • Old Twitter: What are you doing?
    • Twitter Basics
      • New Twitter: See what people are saying…
    • Twitter Basics
      • News you can use:
      • 49. @username: Reply to someone or tag someone in a tweet
      • 50. #hashtag: creates a feed and helps in search
      • 51. Lists help dam the stream
    • Twitter Tools
      • URL Shorteners
    • Twitter Tools
      TweetDeck
      • Free Apps
      Tweetie
      Hootsuite
    • 52. Twitter Examples: Granger Community Church
    • 53. Twitter Examples: Park Community Church
    • 54. Other Twitter Uses
      Follow people you like. And their followers.
      Get local (nearbytweets.com)
      Have your pastor tweet
      Prayer list
      In-service tweeting
      Give the church staff a face/identity
      Utilize as an on-phone update system for volunteers
      Research: “Anybody remember that TV show’s name?”
    • 55. Facebook Basics
      Fan Pages
      What you post goes right into the news feed.
      Easier to share information
      Vanity URL
      • Groups
      • 56. Sent messages to group members inbox.
      • 57. More privacy settings
      • 58. Walled off
    • Facebook Basics
      • New Facebook pages
      • 59. Now works like a personal profile
    • Two Things to Be on Facebook
      Be a good date.
    • 60. Two Things to Be on Facebook
      Be the sandbox.
    • 61. Two Things to Be on Facebook
      • Facebook is all about community sharing.
      • 62. Beyond writing: video, pictures, links
    • Facebook Best Practices
      • Know why you’re there:
      • 63. What does your audience expect from you?
      • 64. How do they want to engage?
      • 65. What can you do besides telling them about you?
      • 66. Want to be the Sandbox? Ask questions.
      • 67. Empower your community.
      • 68. Solve a problem.
      • 69. Post Daily. Even on Weekends
      • 70. Schedule updates with HootSuite
    • Facebook Examples: Granger CC
    • 71. Facebook Examples: LifeChurch.tv
    • 72. Facebook Examples: LifeChurch.tv
    • 73. Facebook Examples: LifeChurch.tv
    • 74. Facebook Advertising
    • Integrating social media
      • All Social Media should be a part of an overall communications & web strategy.
      • 83. Facebook, Twitter
      • 84. Video sharing: YouTube, Vimeo, Tangle
      • 85. Picture sharing: Flickr
      • 86. Blog
      • 87. RSS Feed
      • 88. Email
      • 89. Texting
    • Integrating social media
      • A cautionary tale:
      Good: Integrating social media icon on home page.
      Bad: Doing so when you have no social media strategy
    • 90. Final Thoughts
      • Pick what works for you.
    • Final Thoughts
      • Pick what works for you.
      • 91. Find your niche/identity
      • 92. What is expected from your brand?
      • 93. What problem can you solve?
    • Final Thoughts
      • Pick what works for you.
      • 94. Be authentic to who you are.
    • Final Thoughts
      • Pick what works for you.
      • 95. Be authentic to who you are.
      • 96. You will lose some control.
      • 97. And that’s OK
    • Final Thoughts
      • Pick what works for you.
      • 98. Be authentic to who you are.
      • 99. You will lose some control.
      • 100. Keep things up to date.
    • Final Thoughts
      • Pick what works for you.
      • 101. Be authentic to who you are.
      • 102. You will lose some control.
      • 103. Keep things up to date.
      • 104. It takes a commitment.
      • 105. If you’re going to do it, do it right.
      • 106. Find an owner. Empower those who are already doing it.

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