Why Give a Tweet?<br />Social Media and Church Communications<br />
What is Social Media?<br /><ul><li> It’s more than Facebook and Twitter.</li></li></ul><li>What is Social Media?<br /><ul>...
 It’s a culture shift to being:
Accessible
Transparent
Listening
Personal
Authentic
Open</li></li></ul><li>What is Social Media?<br /><ul><li>It’s more than communications or marketing.
It’s not an arm of your ministry. It is your ministry.
 It’s a new way to … research, recruit, network, develop projects, care, everything.
It’s NOT an extra task. Or an add on. It’s a mindset.   </li></li></ul><li>What is Social Media?<br /><ul><li>It’s more th...
It’s not an arm of your ministry. It is your ministry.
 It’s a new way to … research, recruit, network, develop projects, care, everything.
It’s NOT an extra task. Or an add on. It’s a mindset.   </li></ul>It reshapes your job.<br />
“Social Media Isn’t For Me”<br /><ul><li>Why you should care:
1 of 8 married couples in US met on social media.
In 2009, Boston College stopped giving e-mail addresses to freshmen.
Social media has overtaken porn as #1 activity online.
IfFacebook were a country, it’d be the 3rd largest.
To reach 50 million users, it took
Radio: 38 years
TV: 13 years
Internet: 4 years</li></li></ul><li>“Social Media Isn’t For Me”<br />Facebook reached 200 million <br />in less than 12 mo...
“Social Media Isn’t For Me”<br /><ul><li>People in your congregation are already on social media sites. </li></li></ul><li...
If you resist it, you’re missing a chance to reach people.</li></li></ul><li>Social Media Isn’t For Me<br /><ul><li>People...
If you resist it, you’re missing a chance to reach people.
Jesus went to people where they were.</li></li></ul><li>Social Media Isn’t For Me<br />Social Media Isn’t For Me<br /><ul>...
If you resist it, you’re missing a chance to reach people.
Jesus went to people where they were.
So social media is important…but what strategy makes sense for YOU?
People in your congregation are already there.
If you resist it, you’re missing a chance to reach people.
Jesus went to people where they were.</li></li></ul><li>A Closer Look<br /><ul><li>Facebook won’t reach everyone.  Neither...
But they can each serve a role in a thought-through integrated web strategy.</li></li></ul><li>You Can Reach Multiple Audi...
17% -- 25 & younger
74% -- 26-54
9% -- 55 & older</li></li></ul><li>You Can Reach Multiple Audiences<br /><ul><li>First things first: Who is where?
17% -- 25 & younger
74% -- 26-54
9% -- 55 & older
40% -- 25 & younger
53% -- 26-54
7% -- 55 & older</li></li></ul><li>Let’s Get to Know These Users<br />*Infographic from DigitalSurgeons, Jan 2011<br />
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  • In 2009 – 18-24 was 40%25-34 = 60% growth35-54 = 190% growth55+ = 513%
  • Interactivity important
  • Why Give a Tweet

    1. 1. Why Give a Tweet?<br />Social Media and Church Communications<br />
    2. 2. What is Social Media?<br /><ul><li> It’s more than Facebook and Twitter.</li></li></ul><li>What is Social Media?<br /><ul><li>It’s more than Facebook and Twitter.
    3. 3. It’s a culture shift to being:
    4. 4. Accessible
    5. 5. Transparent
    6. 6. Listening
    7. 7. Personal
    8. 8. Authentic
    9. 9. Open</li></li></ul><li>What is Social Media?<br /><ul><li>It’s more than communications or marketing.
    10. 10. It’s not an arm of your ministry. It is your ministry.
    11. 11. It’s a new way to … research, recruit, network, develop projects, care, everything.
    12. 12. It’s NOT an extra task. Or an add on. It’s a mindset. </li></li></ul><li>What is Social Media?<br /><ul><li>It’s more than communications or marketing.
    13. 13. It’s not an arm of your ministry. It is your ministry.
    14. 14. It’s a new way to … research, recruit, network, develop projects, care, everything.
    15. 15. It’s NOT an extra task. Or an add on. It’s a mindset. </li></ul>It reshapes your job.<br />
    16. 16. “Social Media Isn’t For Me”<br /><ul><li>Why you should care:
    17. 17. 1 of 8 married couples in US met on social media.
    18. 18. In 2009, Boston College stopped giving e-mail addresses to freshmen.
    19. 19. Social media has overtaken porn as #1 activity online.
    20. 20. IfFacebook were a country, it’d be the 3rd largest.
    21. 21. To reach 50 million users, it took
    22. 22. Radio: 38 years
    23. 23. TV: 13 years
    24. 24. Internet: 4 years</li></li></ul><li>“Social Media Isn’t For Me”<br />Facebook reached 200 million <br />in less than 12 months.<br />
    25. 25. “Social Media Isn’t For Me”<br /><ul><li>People in your congregation are already on social media sites. </li></li></ul><li>Social Media Isn’t For Me<br /><ul><li>People in your congregation are already on social media sites.
    26. 26. If you resist it, you’re missing a chance to reach people.</li></li></ul><li>Social Media Isn’t For Me<br /><ul><li>People in your congregation are already on social media sites.
    27. 27. If you resist it, you’re missing a chance to reach people.
    28. 28. Jesus went to people where they were.</li></li></ul><li>Social Media Isn’t For Me<br />Social Media Isn’t For Me<br /><ul><li>People in your congregation are already there.
    29. 29. If you resist it, you’re missing a chance to reach people.
    30. 30. Jesus went to people where they were.
    31. 31. So social media is important…but what strategy makes sense for YOU?
    32. 32. People in your congregation are already there.
    33. 33. If you resist it, you’re missing a chance to reach people.
    34. 34. Jesus went to people where they were.</li></li></ul><li>A Closer Look<br /><ul><li>Facebook won’t reach everyone. Neither will Twitter. Or YouTube.
    35. 35. But they can each serve a role in a thought-through integrated web strategy.</li></li></ul><li>You Can Reach Multiple Audiences<br /><ul><li>First things first: Who is where?
    36. 36. 17% -- 25 & younger
    37. 37. 74% -- 26-54
    38. 38. 9% -- 55 & older</li></li></ul><li>You Can Reach Multiple Audiences<br /><ul><li>First things first: Who is where?
    39. 39. 17% -- 25 & younger
    40. 40. 74% -- 26-54
    41. 41. 9% -- 55 & older
    42. 42. 40% -- 25 & younger
    43. 43. 53% -- 26-54
    44. 44. 7% -- 55 & older</li></li></ul><li>Let’s Get to Know These Users<br />*Infographic from DigitalSurgeons, Jan 2011<br />
    45. 45. Let’s Get to Know These Users<br />*Jan 2011 Infographic from DigitalSurgeons<br />
    46. 46. Twitter Basics<br /><ul><li>Micro-blogging: 140 characters
    47. 47. You follow people/organizations. You ‘subscribe’ to get updates from users – like a personalized newsfeed.
    48. 48. You also produce your own feed that people choose to receive.</li></li></ul><li>Twitter Basics<br /><ul><li>Old Twitter: What are you doing?</li></li></ul><li>Twitter Basics<br /><ul><li>New Twitter: See what people are saying…</li></li></ul><li>Twitter Basics<br /><ul><li>News you can use:
    49. 49. @username: Reply to someone or tag someone in a tweet
    50. 50. #hashtag: creates a feed and helps in search
    51. 51. Lists help dam the stream</li></li></ul><li>Twitter Tools<br /><ul><li>URL Shorteners</li></li></ul><li>Twitter Tools<br />TweetDeck<br /><ul><li>Free Apps</li></ul>Tweetie<br />Hootsuite<br />
    52. 52. Twitter Examples: Granger Community Church<br />
    53. 53. Twitter Examples: Park Community Church<br />
    54. 54. Other Twitter Uses<br />Follow people you like. And their followers.<br />Get local (nearbytweets.com)<br />Have your pastor tweet<br />Prayer list<br />In-service tweeting<br />Give the church staff a face/identity<br />Utilize as an on-phone update system for volunteers<br />Research: “Anybody remember that TV show’s name?”<br />
    55. 55. Facebook Basics<br />Fan Pages<br />What you post goes right into the news feed.<br />Easier to share information<br />Vanity URL<br /><ul><li>Groups
    56. 56. Sent messages to group members inbox.
    57. 57. More privacy settings
    58. 58. Walled off</li></li></ul><li>Facebook Basics<br /><ul><li>New Facebook pages
    59. 59. Now works like a personal profile</li></li></ul><li>Two Things to Be on Facebook<br />Be a good date.<br />
    60. 60. Two Things to Be on Facebook<br />Be the sandbox.<br />
    61. 61. Two Things to Be on Facebook<br /><ul><li>Facebook is all about community sharing.
    62. 62. Beyond writing: video, pictures, links</li></li></ul><li>Facebook Best Practices<br /><ul><li>Know why you’re there:
    63. 63. What does your audience expect from you?
    64. 64. How do they want to engage?
    65. 65. What can you do besides telling them about you?
    66. 66. Want to be the Sandbox? Ask questions.
    67. 67. Empower your community.
    68. 68. Solve a problem.
    69. 69. Post Daily. Even on Weekends
    70. 70. Schedule updates with HootSuite</li></li></ul><li>Facebook Examples: Granger CC<br />
    71. 71. Facebook Examples: LifeChurch.tv<br />
    72. 72. Facebook Examples: LifeChurch.tv<br />
    73. 73. Facebook Examples: LifeChurch.tv<br />
    74. 74. Facebook Advertising<br /><ul><li>Benefits:
    75. 75. You set the price.
    76. 76. Incredible ability to focus.
    77. 77. Great cost-per-result.
    78. 78. Tips:
    79. 79. Show faces.
    80. 80. Make a tie-in.
    81. 81. Solve a problem.
    82. 82. Test, test, test.</li></li></ul><li>Integrating social media<br /><ul><li>All Social Media should be a part of an overall communications & web strategy.
    83. 83. Facebook, Twitter
    84. 84. Video sharing: YouTube, Vimeo, Tangle
    85. 85. Picture sharing: Flickr
    86. 86. Blog
    87. 87. RSS Feed
    88. 88. Email
    89. 89. Texting</li></li></ul><li>Integrating social media<br /><ul><li>A cautionary tale:</li></ul>Good: Integrating social media icon on home page.<br />Bad: Doing so when you have no social media strategy<br />
    90. 90. Final Thoughts<br /><ul><li>Pick what works for you.</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    91. 91. Find your niche/identity
    92. 92. What is expected from your brand?
    93. 93. What problem can you solve?</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    94. 94. Be authentic to who you are.</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    95. 95. Be authentic to who you are.
    96. 96. You will lose some control.
    97. 97. And that’s OK</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    98. 98. Be authentic to who you are.
    99. 99. You will lose some control.
    100. 100. Keep things up to date.</li></li></ul><li>Final Thoughts<br /><ul><li>Pick what works for you.
    101. 101. Be authentic to who you are.
    102. 102. You will lose some control.
    103. 103. Keep things up to date.
    104. 104. It takes a commitment.
    105. 105. If you’re going to do it, do it right.
    106. 106. Find an owner. Empower those who are already doing it.</li>

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