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The Web is Your Church’s New Front Door
 

The Web is Your Church’s New Front Door

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  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Tell stories
  • Tell stories
  • Tell stories
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Tablet influence
  • Tablet influence
  • Tablet influence
  • Tablet influence

The Web is Your Church’s New Front Door The Web is Your Church’s New Front Door Presentation Transcript

  • The Web is Your Church’s New Front Door
    Abbotsford 2011
    • How does this fit into your communications strategy?
    • How does this fit into your communications strategy?
    • Who’s going to make the decisions?
    • How does this fit into your communications strategy?
    • Who’s going to make the decisions?
    • What’s your style?
    • How does this fit into your communications strategy?
    • Who’s going to make the decisions?
    • What’s your style?
    • Who’s your audience?
    • How does this fit into your communications strategy?
    • Who’s going to make the decisions?
    • What’s your style?
    • Who’s your audience?
    • What are the goals of the site?
    • How does this fit into your communications strategy?
    • Who’s going to make the decisions?
    • What’s your style?
    • Who’s your audience?
    • What are the goals of the site?
    • What are your expectations?
    • How does this fit into your communications strategy?
    • Who’s going to make the decisions?
    • What’s your style?
    • Who’s your audience?
    • What are the goals of the site?
    • What are your expectations?
    • How will you measure results?
    • Outreach focus
    • Outreach focus
    • Create a clear path for guests
    • Outreach focus
    • Create a clear path for guests
    • Your first impression
    • Outreach focus
    • Create a clear path for guests
    • Your first impression
    • Give them a sample of who you are
    • Answer the questions someone would have
    • What are your ministry leader’s goals for the website? What is the call to action?
    • What are your ministry leader’s goals for the website? What is the call to action?
    • What do your members want?
    • What are your ministry leader’s goals for the website? What is the call to action?
    • What do your members want?
    • Take a poll
    • Fight the temptation of putting everything on the front page
    • People won’t filter through a text heavy page
    • Fight the temptation of putting everything on the front page
    • People won’t filter through a text heavy page
    • Service times and location need to be easy to find
    • Fight the temptation of putting everything on the front page
    • People won’t filter through a text heavy page
    • Service times and location need to be easy to find
    • Create navigational paths
    • Commit to keeping things up to date
    • More relevant to visitors
    • Regulars will use it more
    • Commit to keeping things up to date
    • More relevant to visitors
    • Regulars will use it more
    • Consider decentralized updating with review
    • Commit to keeping things up to date
    • More relevant to visitors
    • Regulars will use it more
    • Consider decentralized updating with review
    • Have a plan/create a calendar
    • Find a rhythm to updating
    • You can’t fake who you are
    • A traditional church shouldn’t have a grungy website
    • If you’re not multi-cultural, your pictures shouldn’t be either
    • You can’t fake who you are
    • A traditional church shouldn’t have a grungy website
    • If you’re not multi-cultural, your pictures shouldn’t be either
    • Can you deliver on what you promise?
    • You can’t fake who you are
    • A traditional church shouldn’t have a grungy website
    • If you’re not multi-cultural, your pictures shouldn’t be either
    • Can you deliver on what you promise?
    • Know your voice
    • Everything you do communicates something
    • Everything you do communicates something
    • What is your website saying?
    • How will your site look on a mobile phone or a tablet?
    • How will your site look on a mobile phone or a tablet?
    • Do you need a mobile site?
    • How will your site look on a mobile phone or a tablet?
    • Do you need a mobile site?
    • Are you using flash?
    • How will your site look on a mobile phone or a tablet?
    • Do you need a mobile site?
    • Are you using flash?
    • Will your videos play?
    • Big, hairy, tricky formulas that are always changing
    • No silver bullet
    • DIY Tips
    • Have content worth linking to
    • DIY Tips
    • Have content worth linking to
    • Use unique text on each page
    • DIY Tips
    • Have content worth linking to
    • Use unique text on each page
    • Pick keywords/phrases you’re known for
    • Use them in your copy, titles, url titles
    • DIY Tips
    • Have content worth linking to
    • Use unique text on each page
    • Pick keywords/phrases you’re known for
    • Use them in your copy, titles, url titles
    • Use tags & other tools in your CMS
    • DIY Tips
    • Have content worth linking to
    • Use unique text on each page
    • Pick keywords/phrases you’re known for
    • Use them in your copy, titles, url titles
    • Use tags & other tools in your CMS
    • Stay up to date
    • DIY Tips
    • Have content worth linking to
    • Use unique text on each page
    • Pick keywords/phrases you’re known for
    • Use them in your copy, titles, url titles
    • Use tags & other tools in your CMS
    • Stay up to date
    • What about online yellow page listings, Yelp, Facebook links, etc.?
    • People are already using social media
    • Go where they are
    • People are already using social media
    • Go where they are
    • Makes it easier for them to share your church
    • People are already using social media
    • Go where they are
    • Makes it easier for them to share your church
    • A way to push people back to your website
    • People are already using social media
    • Go where they are
    • Makes it easier for them to share your church
    • A way to push people back to your website
    • Analyze what makes sense for your church.