The Web is Your Church’s New Front Door<br />Abbotsford 2011<br />
<ul><li>How does this fit into your communications strategy?</li></li></ul><li><ul><li>How does this fit into your communi...
Who’s going to make the decisions?</li></li></ul><li><ul><li>How does this fit into your communications strategy?
Who’s going to make the decisions?
What’s your style?</li></li></ul><li><ul><li>How does this fit into your communications strategy?
Who’s going to make the decisions?
What’s your style?
Who’s your audience?</li></li></ul><li><ul><li>How does this fit into your communications strategy?
Who’s going to make the decisions?
What’s your style?
Who’s your audience?
What are the goals of the site?</li></li></ul><li><ul><li>How does this fit into your communications strategy?
Who’s going to make the decisions?
What’s your style?
Who’s your audience?
What are the goals of the site?
What are your expectations? </li></li></ul><li><ul><li>How does this fit into your communications strategy?
Who’s going to make the decisions?
What’s your style?
Who’s your audience?
What are the goals of the site?
What are your expectations?
How will you measure results?</li></li></ul><li>
<ul><li>Outreach focus</li></li></ul><li><ul><li>Outreach focus
Create a clear path for guests</li></li></ul><li><ul><li>Outreach focus
Create a clear path for guests
Your first impression</li></li></ul><li><ul><li>Outreach focus
Create a clear path for guests
Your first impression
Give them a sample of who you are
Answer the questions someone would have</li></li></ul><li>
<ul><li>What are your ministry leader’s goals for the website?  What is the call to action?</li></li></ul><li><ul><li>What...
What do your members want?</li></li></ul><li><ul><li>What are your ministry leader’s goals for the website?  What is the c...
What do your members want?
Take a poll</li></li></ul><li>
<ul><li>Fight the temptation of putting everything on the front page
People won’t filter through a text heavy page</li></li></ul><li><ul><li>Fight the temptation of putting everything on the ...
People won’t filter through a text heavy page
Service times and location need to be easy to find</li></li></ul><li><ul><li>Fight the temptation of putting everything on...
People won’t filter through a text heavy page
Service times and location need to be easy to find
Create navigational paths</li></li></ul><li>
<ul><li>Commit to keeping things up to date
More relevant to visitors
Regulars will use it more</li></li></ul><li><ul><li>Commit to keeping things up to date
More relevant to visitors
Regulars will use it more
Consider decentralized updating with review</li></li></ul><li><ul><li>Commit to keeping things up to date
More relevant to visitors
Regulars will use it more
Consider decentralized updating with review
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  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 2) What do you want visitors to do
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Tell stories
  • Tell stories
  • Tell stories
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Tablet influence
  • Tablet influence
  • Tablet influence
  • Tablet influence
  • Transcript of "The Web is Your Church’s New Front Door "

    1. 1. The Web is Your Church’s New Front Door<br />Abbotsford 2011<br />
    2. 2.
    3. 3.
    4. 4. <ul><li>How does this fit into your communications strategy?</li></li></ul><li><ul><li>How does this fit into your communications strategy?
    5. 5. Who’s going to make the decisions?</li></li></ul><li><ul><li>How does this fit into your communications strategy?
    6. 6. Who’s going to make the decisions?
    7. 7. What’s your style?</li></li></ul><li><ul><li>How does this fit into your communications strategy?
    8. 8. Who’s going to make the decisions?
    9. 9. What’s your style?
    10. 10. Who’s your audience?</li></li></ul><li><ul><li>How does this fit into your communications strategy?
    11. 11. Who’s going to make the decisions?
    12. 12. What’s your style?
    13. 13. Who’s your audience?
    14. 14. What are the goals of the site?</li></li></ul><li><ul><li>How does this fit into your communications strategy?
    15. 15. Who’s going to make the decisions?
    16. 16. What’s your style?
    17. 17. Who’s your audience?
    18. 18. What are the goals of the site?
    19. 19. What are your expectations? </li></li></ul><li><ul><li>How does this fit into your communications strategy?
    20. 20. Who’s going to make the decisions?
    21. 21. What’s your style?
    22. 22. Who’s your audience?
    23. 23. What are the goals of the site?
    24. 24. What are your expectations?
    25. 25. How will you measure results?</li></li></ul><li>
    26. 26. <ul><li>Outreach focus</li></li></ul><li><ul><li>Outreach focus
    27. 27. Create a clear path for guests</li></li></ul><li><ul><li>Outreach focus
    28. 28. Create a clear path for guests
    29. 29. Your first impression</li></li></ul><li><ul><li>Outreach focus
    30. 30. Create a clear path for guests
    31. 31. Your first impression
    32. 32. Give them a sample of who you are
    33. 33. Answer the questions someone would have</li></li></ul><li>
    34. 34.
    35. 35.
    36. 36. <ul><li>What are your ministry leader’s goals for the website? What is the call to action?</li></li></ul><li><ul><li>What are your ministry leader’s goals for the website? What is the call to action?
    37. 37. What do your members want?</li></li></ul><li><ul><li>What are your ministry leader’s goals for the website? What is the call to action?
    38. 38. What do your members want?
    39. 39. Take a poll</li></li></ul><li>
    40. 40. <ul><li>Fight the temptation of putting everything on the front page
    41. 41. People won’t filter through a text heavy page</li></li></ul><li><ul><li>Fight the temptation of putting everything on the front page
    42. 42. People won’t filter through a text heavy page
    43. 43. Service times and location need to be easy to find</li></li></ul><li><ul><li>Fight the temptation of putting everything on the front page
    44. 44. People won’t filter through a text heavy page
    45. 45. Service times and location need to be easy to find
    46. 46. Create navigational paths</li></li></ul><li>
    47. 47.
    48. 48.
    49. 49.
    50. 50.
    51. 51.
    52. 52.
    53. 53.
    54. 54.
    55. 55. <ul><li>Commit to keeping things up to date
    56. 56. More relevant to visitors
    57. 57. Regulars will use it more</li></li></ul><li><ul><li>Commit to keeping things up to date
    58. 58. More relevant to visitors
    59. 59. Regulars will use it more
    60. 60. Consider decentralized updating with review</li></li></ul><li><ul><li>Commit to keeping things up to date
    61. 61. More relevant to visitors
    62. 62. Regulars will use it more
    63. 63. Consider decentralized updating with review
    64. 64. Have a plan/create a calendar
    65. 65. Find a rhythm to updating</li></li></ul><li>
    66. 66. <ul><li>You can’t fake who you are
    67. 67. A traditional church shouldn’t have a grungy website
    68. 68. If you’re not multi-cultural, your pictures shouldn’t be either</li></li></ul><li><ul><li>You can’t fake who you are
    69. 69. A traditional church shouldn’t have a grungy website
    70. 70. If you’re not multi-cultural, your pictures shouldn’t be either
    71. 71. Can you deliver on what you promise?</li></li></ul><li><ul><li>You can’t fake who you are
    72. 72. A traditional church shouldn’t have a grungy website
    73. 73. If you’re not multi-cultural, your pictures shouldn’t be either
    74. 74. Can you deliver on what you promise?
    75. 75. Know your voice</li></li></ul><li>
    76. 76. <ul><li>Everything you do communicates something</li></li></ul><li><ul><li>Everything you do communicates something
    77. 77. What is your website saying?</li></li></ul><li>
    78. 78.
    79. 79. <ul><li>How will your site look on a mobile phone or a tablet?</li></li></ul><li><ul><li>How will your site look on a mobile phone or a tablet?
    80. 80. Do you need a mobile site?</li></li></ul><li><ul><li>How will your site look on a mobile phone or a tablet?
    81. 81. Do you need a mobile site?
    82. 82. Are you using flash?</li></li></ul><li><ul><li>How will your site look on a mobile phone or a tablet?
    83. 83. Do you need a mobile site?
    84. 84. Are you using flash?
    85. 85. Will your videos play?</li></li></ul><li>
    86. 86. <ul><li>Big, hairy, tricky formulas that are always changing
    87. 87. No silver bullet</li></li></ul><li><ul><li>DIY Tips
    88. 88. Have content worth linking to</li></li></ul><li><ul><li>DIY Tips
    89. 89. Have content worth linking to
    90. 90. Use unique text on each page</li></li></ul><li><ul><li>DIY Tips
    91. 91. Have content worth linking to
    92. 92. Use unique text on each page
    93. 93. Pick keywords/phrases you’re known for
    94. 94. Use them in your copy, titles, url titles</li></li></ul><li><ul><li>DIY Tips
    95. 95. Have content worth linking to
    96. 96. Use unique text on each page
    97. 97. Pick keywords/phrases you’re known for
    98. 98. Use them in your copy, titles, url titles
    99. 99. Use tags & other tools in your CMS</li></li></ul><li><ul><li>DIY Tips
    100. 100. Have content worth linking to
    101. 101. Use unique text on each page
    102. 102. Pick keywords/phrases you’re known for
    103. 103. Use them in your copy, titles, url titles
    104. 104. Use tags & other tools in your CMS
    105. 105. Stay up to date</li></li></ul><li><ul><li>DIY Tips
    106. 106. Have content worth linking to
    107. 107. Use unique text on each page
    108. 108. Pick keywords/phrases you’re known for
    109. 109. Use them in your copy, titles, url titles
    110. 110. Use tags & other tools in your CMS
    111. 111. Stay up to date
    112. 112. What about online yellow page listings, Yelp, Facebook links, etc.?</li></li></ul><li>
    113. 113. <ul><li>People are already using social media
    114. 114. Go where they are</li></li></ul><li><ul><li>People are already using social media
    115. 115. Go where they are
    116. 116. Makes it easier for them to share your church</li></li></ul><li><ul><li>People are already using social media
    117. 117. Go where they are
    118. 118. Makes it easier for them to share your church
    119. 119. A way to push people back to your website</li></li></ul><li><ul><li>People are already using social media
    120. 120. Go where they are
    121. 121. Makes it easier for them to share your church
    122. 122. A way to push people back to your website
    123. 123. Analyze what makes sense for your church.</li>

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