The Web: Your Church’s New Front Door<br />LTE 2010<br />
<ul><li>Outreach focus
Create a clear path for guests
Your first impression
Give them a sample of who you are
Answer the questions someone would have</li></li></ul><li>
<ul><li>What are your ministry leader’s goals for the website?
What do your members want?
Take a poll</li></li></ul><li>
<ul><li>Fight the temptation of putting everything on the front page
People won’t filter through a text heavy page
Service times and location need to be easy to find
Create navigational paths</li></li></ul><li>
<ul><li>Commit to keeping things up to date
More relevant to visitors
Regulars will use it more
Consider decentralized updating with review
If it lives on paper, it should live online too.</li></li></ul><li>
<ul><li>People are already using social media
Go where they are
Makes it easier for them to share your church
A way to push people back to your website
Analyze what makes sense for your church.</li></li></ul><li>Create a fan page<br />Your attendees interaction with you wil...
Places (iPhone/iPod)<br />Claim your place<br />Lets you do updates<br />Edit information<br />Eventually your main page<b...
Add the like button<br />People can share your website with their friends on Facebook<br />
Custom tab<br />Similar to a splash page<br />Requires HTML knowledge<br />
Create an account for updates<br />Other uses<br />Pastor<br />Prayer requests<br />Volunteer requests<br />Other ministri...
Lets people share your content on twitter<br />
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The Web is Your Church's New Front Door

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Presentation for the Volunteers in Service Leadership Training Event 2010.

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  • 2) What do you want visitors to do
  • 1) Do you want people to come here for announcements, sign up for stuff, share stories
  • Christmas in July. A calendar with no events. Broken links. Lagging archive.Part of your overall communication strategy
  • Button stats. 500% increase
  • Tell stories
  • Is it saying, this was made in someones basement? This was done without thought? This church is disorganized? Out of date?
  • Tablet influence
  • The Web is Your Church's New Front Door

    1. 1. The Web: Your Church’s New Front Door<br />LTE 2010<br />
    2. 2.
    3. 3.
    4. 4. <ul><li>Outreach focus
    5. 5. Create a clear path for guests
    6. 6. Your first impression
    7. 7. Give them a sample of who you are
    8. 8. Answer the questions someone would have</li></li></ul><li>
    9. 9.
    10. 10.
    11. 11. <ul><li>What are your ministry leader’s goals for the website?
    12. 12. What do your members want?
    13. 13. Take a poll</li></li></ul><li>
    14. 14. <ul><li>Fight the temptation of putting everything on the front page
    15. 15. People won’t filter through a text heavy page
    16. 16. Service times and location need to be easy to find
    17. 17. Create navigational paths</li></li></ul><li>
    18. 18.
    19. 19.
    20. 20.
    21. 21.
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29.
    30. 30.
    31. 31. <ul><li>Commit to keeping things up to date
    32. 32. More relevant to visitors
    33. 33. Regulars will use it more
    34. 34. Consider decentralized updating with review
    35. 35. If it lives on paper, it should live online too.</li></li></ul><li>
    36. 36. <ul><li>People are already using social media
    37. 37. Go where they are
    38. 38. Makes it easier for them to share your church
    39. 39. A way to push people back to your website
    40. 40. Analyze what makes sense for your church.</li></li></ul><li>Create a fan page<br />Your attendees interaction with you will appear to their friends<br />Claim your custom URL after getting 25 fans<br />
    41. 41. Places (iPhone/iPod)<br />Claim your place<br />Lets you do updates<br />Edit information<br />Eventually your main page<br />
    42. 42. Add the like button<br />People can share your website with their friends on Facebook<br />
    43. 43. Custom tab<br />Similar to a splash page<br />Requires HTML knowledge<br />
    44. 44.
    45. 45.
    46. 46. Create an account for updates<br />Other uses<br />Pastor<br />Prayer requests<br />Volunteer requests<br />Other ministries<br />
    47. 47. Lets people share your content on twitter<br />
    48. 48.
    49. 49.
    50. 50. If you’re already doing video, why not put it on YouTube?<br />Let’s you become part of the media stream and makes it easy for people to share<br />
    51. 51. <ul><li>Again, choose what’s right for you
    52. 52. Stay committed
    53. 53. Takes time for a following
    54. 54. Assign someone to do it
    55. 55. Be interactive
    56. 56. Share other people’s stuff</li></li></ul><li>
    57. 57. <ul><li>You can’t fake who you are
    58. 58. A traditional church shouldn’t have a grungy website
    59. 59. If you’re not multi-cultural, your pictures shouldn’t be either
    60. 60. Can you deliver on what you promise?
    61. 61. Know your voice
    62. 62. Find a rhythm for updating</li></li></ul><li>
    63. 63. <ul><li>Everything you do communicates something
    64. 64. What is your website saying?</li></li></ul><li>
    65. 65. <ul><li>How will your site look on a mobile phone?
    66. 66. Do you need a mobile site?
    67. 67. Are you using flash?
    68. 68. Will your videos play?</li></li></ul><li>Contact<br /><ul><li>Jerod Clark
    69. 69. jerod@churchjuice.com
    70. 70. 800.879.6555
    71. 71. Web: www.churchjuice.com
    72. 72. Twitter: @churchjuice
    73. 73. Facebook: facebook.com/churchjuice</li></li></ul><li>
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