1. INSTITUTE OF PROFESSIONAL EDUCATION &
RESEARCH, BHOPAL
FINAL PROJECT
REPORT
ON PANTALOON
ANURAG SAHU
2007-2009

2. A PROJECT REPORT
On
RETAIL STORE MARKETING ACTIVITY
(IN STORE TIE-UPS FOR LOYALTY PROGRAM TO ACHIEVE
GREEN CARD TARGET, TIE-UPS FOR EOSS AND DENIM
EXCHANGE)
AT
PANTALOON RETAIL INDIA LTD.
FOR THE PARTIAL FULFILLMENT OF
THE REQUIREMENT
OF
MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY
ANURAG SAHU
MBA IV SEMESTER
INSTITUTE OF PROFESSIONAL EDUCATION &
RESEARCH, BHOPAL
(BARKATULLAH UNIVERSITY, BHOPAL)
2007-2009

3. PREFACE
The research provides an opportunity to a student to demonstrate application
of his/her knowledge, skill and competencies required during the technical
session. Research also helps the student to devote his/her skill to analyze the
problem to suggest alternative solutions, to evaluate them and to provide
feasible recommendations on the provided data.
The research is on the topic of “RETAIL STORE MARKETING
ACTIVITY (IN STORE TIE-UPS FOR LOYALTY PROGRAM TO
ACHIEVE GREEN CARD TARGET, TIE-UPS FOR EOSS AND
DENIM EXCHANGE) AT PANTALOON RETAIL INDIA
LTD.”
Although I have tried my level best to prepare this report an error free report
every effort has been made to offer the most authenticate position with
accuracy.

4. ACKNOWLEDGEMENT
This Project has been made possible through the direct and indirect Co-
operation of various persons, who have inspired me at every step of my
work. It is a matter of pride for me to acknowledge my profound gratitude to
my respected Dean Dr. A. S. Khalsa who always facilitates me in gaining
practical knowledge.
I am very much obliged and thankful to my esteemed Project Guide
Mr. Mahesh Soni for his valuable Cooperation and Guidance.
And above all, I am beholden to my Parents and other family members for
their blessing and encouragement in completing this task.
ANURAG SAHU

5. DECLARATION
I hereby declare that the project report entitled “RETAIL
STORE MARKETING ACTIVITY (IN STORE TIE-UPS FOR
LOYALTY PROGRAM TO ACHIEVE GREEN CARD TARGET, TIE UPS
FOR EOSS AND DENIM EXCHANGE) AT PANTALOON RETAIL
INDIA LTD.” is an authentic work done by me.
The project was undertaken as a part of the course curriculum
of MBA program, Barkatullah University, Bhopal. This has not
been submitted to any other examination body earlier.
ANURAG SAHU

6. TABLE OF CONTENT
SERIAL CONTENTS PAGE
NO. NO.
1 Preface 4
2 Acknowledgements 5
3 Synopsis 6-10
4 Introduction 12-35
a. Industry Background
b. Introduction of Indian Retail King
c. Milestone to Success
d..Company Introduction
5 Terms Of Reference 36
6 Methodology 37-39
7 Work Profile 40-65
a .Customer Loyalty Program
b .About tie-ups for Green Card and EOSS
c. Customer Entry
d. How to increase the Customer Entry
e. Denim Exchange 07
f. Activities done for Denim exchange
g. Eoss
h. Activities done during EOSS
9 Findings of The Report 66-72
10 Recommendations 73-74
11 Conclusion 75
12 Bibliography 76

8. JUSTIFICATION FOR THE SELECTION OF THIS
PROJECT AND TITLE
Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail
formats in both the value and lifestyle segment of the Indian consumer marker, along
with some other big names such as RPG, Shopper’s Stop, Life Style, Westside, Ebony,
Piramyd etc.
The reason why I chose this sector is because as there are huge opportunities in this
sector in the coming years. India was not into retail before 10 years from now but now it
is very much into organized retailing. There is cut through competition in this field. Every
alternate day we hear of a new companies getting into Retail sector, where this makes
competition tough. I felt if I have experience in Pantaloon than I would be equipped to
face the challenges that will come across while working in this sector.
I was in marketing along with Customer Loyalty Program. I felt that while doing out
marketing projects for the Pantaloon store I will have well expose & experience of this
field. I got to learn a lot about retailing, marketing in retail sector, knowing different
people, how exactly product reaches final consumer, how all theses things are decided
and how. This is the reason why Retail sector influences me the most. Since I was
involved into marketing for different event of the store where all the parameters has to be
considered which made this project more challenging & interesting.

9. OBJECTIVE OF THE STUDY
 Objective of the Retail store Marketing was to make customers aware about the
Sale offers during Denim Exchange and EOSS i.e. End Of Season Sale provided by
Pantaloon and also to achieve the Green Card target of Customer loyalty Program
during EOSS.
 To provide extra privileges to Pantaloons Green Card customers - keeping in
mind that they get extra privileges not only inside the store of Pantaloons, but also
outside the store and to make the Pantaloon Customer Loyalty Program more powerful
by doing tie-ups with Restaurants, Health-Clubs, Saloons, Pubs, colleges, Laundries,
Tattoos Makers.
 To make Green Card Members realize that they are Special customers for the
company.
 To find out customer loyalty for Pantaloon store
 To find out customer satisfaction

10. INTRODUCTION
INDUSTRY BACKGROUND
India, like Britain, is a nation of shopkeepers. With over 12 million retail
outlets, India probably has the highest density of retail outlets in the world,
with one for approximately every 90 persons; little wonder that the country
is the ninth-largest retail market in the world, with estimated annual retail
sales of around USD215 billion in 2005 (Rs 960,000 crore). At the same
time, the share of organised trade in this enormous market is currently very
small. It is estimated at just USD8 billion (Rs 35,000 crore) in 2005, up from
USD6.25 billion (Rs 28,000 crore) in 2004. This accounts for less than 4 per
cent of the total retail trade in the country
AN UNDERDEVELOPED RETAIL MARKET
Organised trade in India is very underdeveloped when compared with other
emerging markets in Asia, Latin America and Eastern Europe.
The Indian and Chinese markets are comparable in many aspects:
Both countries are not homogeneous. They comprise many markets within a
single country, with significantly varying cultures and customer preferences
across regions.

11. There is a significant rural population in both countries, which has much
lower purchasing power compared to the urban population.
Both countries are geographically very large and unevenly developed,
adding a significant distribution and logistics dimension to the retail trade.
Consumers in both countries are highly value conscious.
Between 1996 and 2003, the organised retail market in China more than
doubled. We estimate that the Indian retail market is today at the same
inflection point as China was in the mid-1990s. Consequently, considering a
similar per capita GDP and roughly similar rates of economic growth, the
Indian organised retail market has the potential for exponential growth over
the next decade.
CONSUMERISM: THE NEW WAVE
Growing consumerism would be a key driver for organised retail in India.
Several demographic indicators show favourable trends for the growth of
organised trade:
Rapid income growth: consumers have a greater ability to spend.
Increasing urbanization: larger urban populations that value convenience,
coupled with the higher propensity of the urban consumer to spend.

12. Growing young population: growth of the post-liberalization maturing
population, with the attitude and willingness to spend.
Spend now vs. save earlier: consumers are willing to borrow for present
consumption.
THE SIZE OF THE OPPURTUNITY
Research done by the Tata Strategic Management Group (TSMG) indicates
that over the next 10 years, the total retail market in India is likely to grow at
a compounded annual growth rate (CAGR) of 5.5 per cent (at constant
prices) to USD374 billion (Rs 16,77,000 crore) in 2015. The organised retail
market is expected to grow much faster, at a CAGR of 21.8 per cent to
USD55 billion (Rs 246,000 crore) in the same time frame, garnering around
15 per cent of overall retail sales. Based on our projections, the top five
organised retail categories by 2015 would be food, grocery and general
merchandise; apparel; durables; food service; and home improvement.
(Table 1) Organised retail market in India (Rs crore)

13. Retailers inspired by the Wal-Mart story of growth in small town
America are tempted to focus on smaller towns and villages in India.
However, a careful analysis of the town strata-wise population,
population growth, migration trends and consumer spend analysis
reveals a very different picture for India.
As per our estimates, the share of the 35 towns with a present population of
greater than 1 million in India's total population would grow much faster
than their smaller counterparts, from 10.2 per cent today to reach 14.4 per
cent by 2025. Simultaneously, the share of these towns in the overall retail
market would grow from 21 per cent today to 40 per cent by 2025.
Within these top 35 towns, an estimated 70 to 80 per cent of retail
trade could be in the organised sector. This is similar to the
experience in China, where in cities like Shanghai and Beijing, the

14. organised sector accounts for 70 to 80 per cent of overall retail trade
in certain categories. Retailers should therefore focus on the top 37
towns in the next decade, as the opportunity in smaller towns and
rural India would be smaller and more fragmented, compared to the
larger towns. Organised retail market in India (Table 2)
There are a few key trends that one observes in international markets
TREND1: CONVINENCE STORES AND HYPERMARKETS ARE
GAINING PROMINENCE
These are driven by a consumer need for convenience and lower prices /
higher value in mass categories, while the big box category killer stores are

15. gaining importance in the specialty retail categories. While supermarkets
may emerge at the initial stages of retail market development, in the long
term they are unable to match the consumer value proposition of
convenience stores and hypermarkets.
TREND2: PRIVATE LABEL BRANDS BECOME IMPORTANT
Private labels today account for 17 per cent of global retail sales,
with the highest share of 23 per cent in Europe and the lowest share
of 4 per cent in Asia. M+M Planet Retail data shows that private label
penetration varies from 25 per cent to 95 per cent among some of
the largest retailers in the world. Growing acceptance among consumers,
increasing price competition, the need for differentiation among retailers
and the ability to offer higher margins are the key factors contributing to the
growth of private labels. Private labels provide the retailer an ability to offer
a significant price advantage to consumers, their prices being 16 to 32 per
cent lower than manufacturers' brands.
IMPLICATIONS OF INDIAN RETAILER

16. Global trends have important implications for Indian retailers. The Indian
consumer is very value conscious; willing to spend money in most cases,
but constantly cost conscious, evaluating every rupee spent. It is therefore
imperative for retailers to offer a price advantage through sourcing and
operational efficiency, as well as a strong private label programme to attract
customers. Existing and new entrants need to achieve scale quickly to drive
efficiencies in procurement, supply chain and marketing. Else, they risk
being marginalised by larger players.
Real estate and human resources will be the critical drivers to build scale.
While there are a few hundred malls under various stages of development
across the country at present, retailers will also need to think out of the box
to ensure the availability of real estate. This may include acquiring and
developing the real estate themselves, rather than wait for mall
development. Given the rising demand for retail real estate, retailers will
need to take a long-term view on rentals and look at alternative options like
ownership or very long leases. Retailers that invest in training will be able
to ensure the availability of quality manpower in a rapidly growing market.
In conclusion, the retail market in India offers an opportunity for a large
player to build a Rs 40,000-crore retail business spanning multiple
categories by 2015 (at current prices). Compared to this, the revenue of the

17. largest Indian retailer, Pantaloon, grossed only Rs 1,085 crore in 2005.
Little wonder that large domestic business houses and international retailers
have expressed a keen interest to enter the retail sector in India. To
capitalise on the opportunity, however, players need to be aggressive in
outlook and build scale quickly.
 INTRODUCTION OF INDIAN RETAIL KING

18. MEET INDIA'S KING OF RETAIL
MR. KISHORE BIYANI
Unlike most people, Kishore Biyani makes no bones about his simplicity.
He's the man you're most likely to ignore at the Pantaloon or Big Bazaar
store, as he stands in a corner observing the way you shop. But make no
mistake; what he may lack in sartorial style, he more than makes up through
his observation powers.
You'll never catch him in a tie and jacket. He isn't a stickler for large cars,
and has just graduated from driving a Honda City to a Honda Accord,
though he's just as content driving around in a junior manager's Maruti 800.
He is a strict vegetarian, and is currently off cheese and fried foods, but will
otherwise eat anything that is green.

19. Pantaloon's Kishore Biyani has become India's largest retailer, but still has
several aces up his John Miller shirtsleeves.
In India's chaotic markets, Kishore Biyani is the unchallenged king of retail.
He has the knack of catching rivals off-guard and striking where it hurts
most.
Biyani's victory isn't unexpected. India's own Sam Walton (the legendary
promoter of Walmart) is quick to seize any advantage. Which is why the
denim manufacturer who quit the trade because "it wasn't creative enough"
commands over 1.3 million sq ft of retail space.
But even size hasn't made a difference to Biyani's vaulting ambitions and
he's on an even faster trajectory of growth. He's booked over 4.5 million sq
ft of space across the country, and will utilise 3 million sq ft by this year's
end in 23 Indian cities.
He will invest over Rs 200 crore (Rs 2 billion) to make this dream a reality.
Says R S Roy, editorial director of the magazine Retail, which tracks the
industry closely: "Mall developers have him in mind before they start
constructing. His presence ensures footfalls and a premium for the mall."

20. Two years ago, no one took Kishore Biyani seriously. His company,
Pantaloon Retail, was seen as a one-man show. Biyani himself was regarded
as unpredictable, and not a long-term bet. Today, he is the biggest retailer in
India. In two years, Kishore Biyani has bounced back to become India's
largest retailer.

21. MILESTONES TO SUCCESS:
 1987 - Company incorporated as Manz Wear Private Limited. Launch
of Pantaloons trouser, India’s first formal trouser brand.
 1991 - Launch of BARE, the Indian jeans brand.
 1992 - Initial public offer (IPO) was made in the month of May.
 1994 - The Pantaloon Shoppe – exclusive menswear store in
franchisee format launched across the nation. The company starts the
distribution of branded garments through multi-brand retail outlets
across the nation.
 1995 - John Miller – Formal shirt brand launched.

22.  1997 - Pantaloons – India’s family store launched in Kolkata.
 2001 - Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first
hypermarket chain launched.
 2002 - Food Bazaar, the supermarket chain is launched.
 2004 - Central – ‘Shop, Eat, Celebrate in the Heart of Our City’ -
India’s first seamless mall is launched in Bangalore.
 2005 – Fashion Station – the popular fashion chain is launched aLL –
‘a little larger’ – exclusive stores for plus-size individuals is launched.
 2006 - Future Capital Holdings, the company’s financial arm launches
real estate funds Kshitij and Horizon and private equity fund
Indivision. Plans forays into insurance and consumer credit. Multiple
retail formats including Collection i, Furniture Bazaar, Shoe Factory,
EZone, Depot and futurebazaar.com are launched across the nation.
Group enters into joint venture agreements with ETAM Group and
Generali

23. COMPANY PROFILE
Pantaloon Retail (India) Limited, is India’s leading retailer that operates
multiple retail formats in both the value and lifestyle segment of the Indian
consumer marker. Headquartered in Mumbai (Bombay), the company
operates over 5 million square feet of retail space, has over 350 stores
across 40 cities in India and employs over 18,000 people.

24. The company’s leading formats include Pantaloons, a chain of fashion
outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a
supermarket chain, blends the look, touch and feel of Indian bazaars with
aspects of modern retail like choice, convenience and quality and Central, a
chain of seamless destination malls. Some of its other formats include,
Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top
10, mBazaar and Star and Sitara. The company also operates an online
portal, futurebazaar.com.
A subsidiary company, Home Solutions Retail (India) Limited, operates
Home Town, a large-format home solutions store, Collection i.e. selling
home furniture products and E-Zone focused on catering to the consumer
electronics segment.
Pantaloon Retail is the flagship company of Future Group, a business group
catering to the entire Indian consumption space.

25.  FUTURE GROUP:
Future Group is India’s leading business group that caters to the entire
Indian consumption space. Led by Mr. Kishore Biyani, the Future Group

26. operates through six verticals: operates through six verticals: Retail, Capital,
Brands, Space, Media and Logistics.
Apart from Pantaloon Retail, the group’s presence in the retail space is
complemented by group companies, Indus League Clothing, which owns
leading apparel brands like Indigo Nation, Scullers and Urban Yoga, and
Galaxy Entertainment Limited that operates Bowling Co, Sports Bar, F123
and Brew Bar.
The group’s joint venture partners include French retailer ETAM group,
US-based stationary products retailer, Staples and UK-based Lee Cooper.
Group Company, Planet Retail, owns and operates the franchisee of
international brands like Marks & Spencer, Next, Debenhams and Guess in
India. The group’s Indian joint venture partners include, Manipal
Healthcare, Talwalkar’s, Blue Foods and Liberty Shoes.
Future Capital Holdings, the group’s financial arm, focuses on asset
management and consumer credit. It manages assets worth over $1 billion
that are being invested in developing retail real estate and consumer-related
brands and hotels. The group has launched a consumer credit and financial
supermarket format, Future Money and soon plans to offer insurance
products through a joint venture with Italian insurance major, Generali.

27. The group is currently developing over 50 malls and consumption centers
across the country and has formed a joint venture company focusing on
mall management with Singapore-based CapitaLand, one of Asia’s largest
property companies .
Future Group’s vision is to, “deliver Everything, Everywhere, Every time to
Every Indian Consumer in the most profitable manner.” The group
considers ‘Indian-ness’ as a core value and its corporate credo is - Rewrite
rules, Retain values.
Company’s vision:
Future Group shall deliver Everything, Everywhere, Everytime for Every
Indian Consumer in the most profitable manner.
Company’s Mission:
We shall infuse Indian brands with confidence and renewed ambition. We
shall be efficient, cost- conscious and committed to quality in whatever we
do. We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.

28. PARTNER COMPANIES OF PANTALOON
1. Home Solutions Retail (India) Ltd:
Home Solutions Retail (India)
Ltd. (HSRIL) leads the groups foray in the home improvement and
consumer electronics retailing segment. It caters to home management
requirements and products, including furnishings and textiles, furniture,
consumer electronics, home electronics and home services. It operates retail
formats like Home Town, Furniture Bazaar, Collection I, E-Zone, and
Electronics Bazaar.
2. Future Capital Holdings:
Future Capital is the financial arm of
the group and is involved in asset management (both private equity and real
estate funds) with plans to get into other financial services including
insurance, credit and other consumer related financial services. Its associate
companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment
Advisers Ltd., and Ambit Investment Advisory Co. Ltd.
3. Indus league clothing Ltd. :

29. The group owns a majority stake in
Indus League Clothing Ltd., one of the leading apparel manufacturers and
marketers in India. Some of its leading brands include Indigo Nation,
Scullers, Urbana, Urban Yoga and Jealous
4. Galaxy Entertainment Corporate Ltd. :
The group owns a stake in Galaxy
Entertainment Corporate Ltd. that operates chains like Bowling Company,
Sports Bar and Brew Bar.
JOINT VENTURES COMPANIES
1. Planet Retail Holdings Ltd. :
The group is a joint venture partner in Planet Retail Holdings Ltd., which
operates sports, lifestyle and leisure retail chain. It also owns the franchisee
and distribution rights of brands like Marks & Spencer, Guess, Debenhams
and Puma in India.
2. Footmart Retail:

30. Footmart Retail is a joint venture with Liberty Shoes and is engaged in the
retailing of footwear products in India.
3. Capital Land Retail India:
The group is a joint venture partner in CapitaLand Retail India, along with
Singapore-based CapitaLand Limited. The company provides retail
management services to retail properties owned or managed by various
group companies and investment funds.

31. LINE OF BUSINESS
e – telling
Futurebazaar.com offers the widest range of products at ‘lowest prices –
everyday!’
Having pioneered the retailing business in India, PRIL has now decided to
revolutionize the consumer e-commerce business in India. It intends to
provide customers with a streamlined, efficient and world class
personalized shopping experience, which will be supported with the best
technology platform.

32. Buying products is a 3 step simple process. All one has to do is Search,
Register and Buy. Here you can expect a shopping experience akin to
shopping at an actual bazaar but with added simplicity & everyday low
prices and an assurance of 'your product' will be delivered within 7 days
of purchase.
We are proud to inform you that Future Bazaar has been named as the
Best Indian Website 2007 in the Shopping category by PC World.
Future Bazaar won the top spot after beating other established players like
Rediff, Indiatimes, Sify, ebay, Indiaplaza, Chennai Bazaar and India Mall.
The award was presented to Future Bazaar for its "decent, no-nonsense
approach, while providing a good shopping experience".
2.Food
 Brew Bar: The Brew Bar is a classy and refined; yet reasonable an
egalitarian a bar with loads of bonhomie.
 Café Bollywood: Indian street food but with assurance of highest
levels of hygiene and quality.
 Chamosa: Chamosa is a branded chain, which sell the local Indian
snack combination of tea and samosas.

33.  Food Bazaar: Life is all about good taste and food bazaar aims to
ensure the same. With the low prices, a wide selection of products and
guaranteed freshness, you are bound to find it irresistible.
 Sports Bar: A bistro focused on the world of sport, the Sports Bar is
complimented with an unrivalled ambience.
3.Fashion:
 ALL: Shop big and shop for big, coz fashion just got a little larger!
Fashion for plus size people.
 Big Bazaar: If value for money is what drives your purchase; there
can be no better place for you other than Big Bazaar.
 Blue sky: Accessories like never before....get the best in sunglasses
and watches at your kind of prices.
 Central: A showcase, seamless mall for all your needs. Located in the
heart of your city, Central invites you to Shop, Eat, and Celebrate.
 Fashion station: Fashion Station takes fashion a notch higher in the
value segment... for the ones who have an eye for it.

34.  Giny & Jony: Gini and Jony is a lifestyle brand with a radical
approach to kids’ fashion. The brand caters to an age group of 2 to 16 years,
that is uber chic, style conscious and stresses on a “head to toe” fashion
concept.
 Navaras: Navaras is a fine 22 carat pure gold and diamond jewellery
brand, retailed from Big Bazaar stores.
 Lee Cooper: Regarded as a brand that is fun to wear and be
associated with, Lee Cooper offers the entire range of lifestyle products in
fashions category for young men and ladies.
 Pantaloons: Today a leader in fashion... Promises Fresh Fashion for
the young and trendy.
 Top 10: Top 10 is based on the concept of the ever popular
countdown shows, where the trendiest styles get ranked from 1 to 10; the
highest selling item gets the highest ranking!

35. BOARD OF DIRECTORS
MANAGING DIRECTOR:
Mr. Kishore Biyani is the Managing Director of Pantaloon Retail (India)
Limited and the Group Chief Executive Officer of Future Group.

36.  WHOLE TIME DIRECTOR:
o Mr. Gopikishan Biyani.
o Mr. Rakesh Biyani.
 NON- WHOLE TIME DIRECTOR:
o Mr. Ved Prakash Arya.
 INDEPENDENT DIRECTORS:
o Mr. Shailesh Haribhakti.
o Mr. S Doreswamy.
o Dr. D O Koshy.
o Ms. Anju Poddar.
o Ms. Bala Deshpande.
o Mr. Anil Harish.
TERMS OF REFERENCE
 The time period given for the tie-ups for the Green
Card Customer Loyalty Program, Denim Exchange and EOSS i.e. End of
Season Sale was a short span of time i.e. Just 20 Days.

37.  The marketing activity was restricted to Pune region
only.
 There was no monetary stipulation for the Project
only traveling allowances were given.
 We were asked to present the findings on the Excel
sheet or on the word.
RESEARCH METHODOLOGY
Research is an organized and systematic way of finding answers to
questions

38. SYSTEMATIC because there is a definite set of procedures and steps
which you will follow. There are certain things in the research process which
are always done in order to get the most accurate results.
ORGANIZED in that there is a structure or method in going about doing
research. It is a planned procedure, not a spontaneous one. It is focused and
limited to a specific scope.
FINDING ANSWERS is the end of all research. Whether it is the answer to
a hypothesis or even a simple question, research is successful when we find
answers. Sometimes the answer is no, but it is still an answer.
QUESTIONS are central to research. If there is no question, then the
answer is of no use. Research is focused on relevant, useful, and important
questions. Without a question, research has no focus, drive, or purpose.
DATA COLLECTION METHOD
The methodology adopted for data collection for the marketing activities i.e.
the tie-ups with
 Restaurants
 Pubs

39.  Saloons
 Laundries
 Societies etc was Primary Method because all this was done by
meeting personally talking directly face to face or it can also be called as
Personal Interview method.
SAMPLING
Sampling method used was Stratified Sampling.
STRATIFIED SAMPLING
In stratified sampling the entire population is divided into number of strata
like income, sex education etc .A random sample is then drawn from each
strata such that size of sample drawn from each strata is proportional to size
of strata.
Time required for this sampling method is low.
Lower sample size is required for this sampling and the cost involved is
average.
Sampling Method used was stratified method because the entire Pune city
was divided into different strata’s and then we had to take the sample of
only A+ Restaurants, saloons, Pubs, laundries and societies etc.

40. SAMPLE SIZE
Sample size was 75 including all restaurants, laundries, saloons, societies,
pubs etc.
SAMPLING PERIOD
Sampling Period given was just 20 days for all Green Card Customer
Loyalty Program also for the EOSS.

56. QUESTIONNAIRE
PANTALOONS CONSUMER STUDY - PART OF GP
(SHREY & AMRIT)
WHAT IS YOUR NAME
þÿ
WHAT IS YOUR GENDER
MALE
FEMALE
WHAT IS YOUR AGE
0 to 20
20 to 30
30 to 40
40 plus
WHAT IS YOUR MONTHLY INCOME RANGE
less than 25,000
25,000 - 50,000
50,000 - 75,000
75000 plus
HOW OFTEN DO YOU SHOP AT PANTALOONS
ALMOST MONTHLY
QUATERLY
ALMOST EVERY 6 MONTHS
YEARLY

57. WHAT IS YOUR AVERAGE SPENDING AT THE STORE
less than 500
500 to 1000
1000 to 1500
1500 to 2000
2000 plus
WHICH OF THE FOLLOWING SERVICES WOULD YOU LIKE TO BE INCORPORATED IN OUR
STORE
STYLING COSULTANCY
KIDS PLAYING AREA
HOME DELIVERY AFTER ALTERATION
ARE YOU READY TO DISBURSE EXTRA AMOUNT FOR STYLING CONSULTANCY
YES
NO
IF SO, HOW MUCH
less than 50
50 to 100
100 to 150
150 plus
ARE YOU READY TO DISBURSE EXTRA AMOUNT IF WE PROVIDE YOU WITH THE KIDS
PLAYING AREA
YES
NO
IF SO, HOW MUCH
less than 50
50 to 100
100 to 150
150 plus
ARE YOU READY TO DISBURSE EXTRA AMOUNT FOR HOME DELIVERY AFTER
ALTERATION

58. YES
NO
IF SO, HOW MUCH
less than 50
50 to 100
100 to 150
150 plus
WHICH OF THE FOLLOWING STORES DO YOU FIND MOST ACCESSIBLE
PANTALOONS
SHOPPERS STOP
WESTSIDE
ANY OTHER