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INSTITUTE OF PROFESSIONAL EDUCATION &           RESEARCH, BHOPALFINAL PROJECTREPORTON PANTALOONANURAG SAHU                ...
A PROJECT REPORT                      On    RETAIL STORE MARKETING ACTIVITY(IN STORE TIE-UPS FOR LOYALTY PROGRAM TO ACHIEV...
PREFACEThe research provides an opportunity to a student to demonstrate applicationof his/her knowledge, skill and compete...
ACKNOWLEDGEMENTThis Project has been made possible through the direct and indirect Co-operation of various persons, who ha...
DECLARATION     I hereby declare that the project report entitled “RETAILSTORE MARKETING ACTIVITY (IN STORE TIE-UPS FORLOY...
TABLE OF CONTENTSERIAL                     CONTENTS                    PAGENO.                                            ...
JUSTIFICATION                 FOR        THE        SELECTION              OF      THISPROJECT AND TITLEPantaloon Retail (...
OBJECTIVE OF THE STUDY      Objective of the Retail store Marketing was to make customers aware about theSale offers duri...
INTRODUCTIONINDUSTRY BACKGROUNDIndia, like Britain, is a nation of shopkeepers. With over 12 million retailoutlets, India ...
There is a significant rural population in both countries, which has muchlower purchasing power compared to the urban popu...
Growing young population: growth of the post-liberalization maturingpopulation, with the attitude and willingness to spend...
Retailers inspired by the Wal-Mart story of growth in small townAmerica are tempted to focus on smaller towns and villages...
organised sector accounts for 70 to 80 per cent of overall retail tradein certain categories. Retailers should therefore f...
gaining importance in the specialty retail categories. While supermarketsmay emerge at the initial stages of retail market...
Global trends have important implications for Indian retailers. The Indianconsumer is very value conscious; willing to spe...
largest Indian retailer, Pantaloon, grossed only Rs 1,085 crore in 2005.Little wonder that large domestic business houses ...
MEET INDIAS KING OF RETAILMR. KISHORE BIYANIUnlike most people, Kishore Biyani makes no bones about his simplicity.Hes the...
Pantaloons Kishore Biyani has become Indias largest retailer, but still hasseveral aces up his John Miller shirtsleeves.In...
Two years ago, no one took Kishore Biyani seriously. His company,Pantaloon Retail, was seen as a one-man show. Biyani hims...
MILESTONES TO SUCCESS:   1987 - Company incorporated as Manz Wear Private Limited. Launch     of Pantaloons trouser, Indi...
 1997 - Pantaloons – India’s family store launched in Kolkata. 2001 - Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - I...
COMPANY PROFILEPantaloon Retail (India) Limited, is India’s leading retailer that operatesmultiple retail formats in both ...
The company’s leading formats include Pantaloons, a chain of fashionoutlets, Big Bazaar, a uniquely Indian hypermarket cha...
     FUTURE GROUP:Future Group is India’s leading business group that caters to the entireIndian consumption space. Led b...
operates through six verticals: operates through six verticals: Retail, Capital,Brands, Space, Media and Logistics.Apart f...
The group is currently developing over 50 malls and consumption centersacross the country and has formed a joint venture c...
PARTNER COMPANIES OF PANTALOON1.    Home Solutions Retail (India) Ltd:                                               Home ...
The group owns a majority stake in  Indus League Clothing Ltd., one of the leading apparel manufacturers and  marketers in...
Footmart Retail is a joint venture with Liberty Shoes and is engaged in theretailing of footwear products in India.3.    C...
LINE OF BUSINESSe – tellingFuturebazaar.com offers the widest range of products at ‘lowest prices –everyday!’  Having pion...
Buying products is a 3 step simple process. All one has to do is Search,    Register and Buy. Here you can expect a shoppi...
     Food Bazaar: Life is all about good taste and food bazaar aims toensure the same. With the low prices, a wide select...
     Giny & Jony: Gini and Jony is a lifestyle brand with a radicalapproach to kids’ fashion. The brand caters to an age ...
BOARD OF DIRECTORSMANAGING DIRECTOR:Mr. Kishore Biyani is the Managing Director of Pantaloon Retail (India)Limited and the...
     WHOLE TIME DIRECTOR:o               Mr. Gopikishan Biyani.o               Mr. Rakesh Biyani.     NON- WHOLE TIME DI...
                       The marketing activity was restricted to Pune regiononly.                       There was no mone...
SYSTEMATIC because there is a definite set of procedures and stepswhich you will follow. There are certain things in the r...
      Saloons      Laundries      Societies etc was Primary Method because all this was done bymeeting personally talki...
SAMPLE SIZESample size was 75 including all restaurants, laundries, saloons, societies,pubs etc.SAMPLING PERIODSampling Pe...
QUESTIONNAIREPANTALOONS CONSUMER STUDY - PART OF GP           (SHREY & AMRIT)WHAT IS YOUR NAME þÿWHAT IS YOUR GENDER      ...
WHAT IS YOUR AVERAGE SPENDING AT THE STORE    less than 500    500 to 1000    1000 to 1500    1500 to 2000    2000 plusWHI...
YES    NOIF SO, HOW MUCH    less than 50    50 to 100    100 to 150    150 plusWHICH OF THE FOLLOWING STORES DO YOU FIND M...
34434205 a-project-report-on-pantaloon
34434205 a-project-report-on-pantaloon
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34434205 a-project-report-on-pantaloon
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  1. 1. INSTITUTE OF PROFESSIONAL EDUCATION & RESEARCH, BHOPALFINAL PROJECTREPORTON PANTALOONANURAG SAHU 2007-2009
  2. 2. A PROJECT REPORT On RETAIL STORE MARKETING ACTIVITY(IN STORE TIE-UPS FOR LOYALTY PROGRAM TO ACHIEVE GREEN CARD TARGET, TIE-UPS FOR EOSS AND DENIM EXCHANGE) AT PANTALOON RETAIL INDIA LTD. FOR THE PARTIAL FULFILLMENT OF THE REQUIREMENT OFMASTER OF BUSINESS ADMINISTRATION SUBMITTED BY ANURAG SAHU MBA IV SEMESTERINSTITUTE OF PROFESSIONAL EDUCATION & RESEARCH, BHOPAL (BARKATULLAH UNIVERSITY, BHOPAL) 2007-2009
  3. 3. PREFACEThe research provides an opportunity to a student to demonstrate applicationof his/her knowledge, skill and competencies required during the technicalsession. Research also helps the student to devote his/her skill to analyze theproblem to suggest alternative solutions, to evaluate them and to providefeasible recommendations on the provided data.The research is on the topic of “RETAIL STORE MARKETINGACTIVITY (IN STORE TIE-UPS FOR LOYALTY PROGRAM TOACHIEVE GREEN CARD TARGET, TIE-UPS FOR EOSS ANDDENIM EXCHANGE) AT PANTALOON RETAIL INDIALTD.”Although I have tried my level best to prepare this report an error free reportevery effort has been made to offer the most authenticate position withaccuracy.
  4. 4. ACKNOWLEDGEMENTThis Project has been made possible through the direct and indirect Co-operation of various persons, who have inspired me at every step of mywork. It is a matter of pride for me to acknowledge my profound gratitude tomy respected Dean Dr. A. S. Khalsa who always facilitates me in gainingpractical knowledge.I am very much obliged and thankful to my esteemed Project GuideMr. Mahesh Soni for his valuable Cooperation and Guidance.And above all, I am beholden to my Parents and other family members fortheir blessing and encouragement in completing this task. ANURAG SAHU
  5. 5. DECLARATION I hereby declare that the project report entitled “RETAILSTORE MARKETING ACTIVITY (IN STORE TIE-UPS FORLOYALTY PROGRAM TO ACHIEVE GREEN CARD TARGET, TIE UPSFOR EOSS AND DENIM EXCHANGE) AT PANTALOON RETAILINDIA LTD.” is an authentic work done by me. The project was undertaken as a part of the course curriculumof MBA program, Barkatullah University, Bhopal. This has notbeen submitted to any other examination body earlier. ANURAG SAHU
  6. 6. TABLE OF CONTENTSERIAL CONTENTS PAGENO. NO.1 Preface 42 Acknowledgements 53 Synopsis 6-104 Introduction 12-35 a. Industry Background b. Introduction of Indian Retail King c. Milestone to Success d..Company Introduction5 Terms Of Reference 366 Methodology 37-397 Work Profile 40-65 a .Customer Loyalty Program b .About tie-ups for Green Card and EOSS c. Customer Entry d. How to increase the Customer Entry e. Denim Exchange 07 f. Activities done for Denim exchange g. Eoss h. Activities done during EOSS9 Findings of The Report 66-7210 Recommendations 73-7411 Conclusion 7512 Bibliography 76
  7. 7. JUSTIFICATION FOR THE SELECTION OF THISPROJECT AND TITLEPantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retailformats in both the value and lifestyle segment of the Indian consumer marker, alongwith some other big names such as RPG, Shopper’s Stop, Life Style, Westside, Ebony,Piramyd etc.The reason why I chose this sector is because as there are huge opportunities in thissector in the coming years. India was not into retail before 10 years from now but now itis very much into organized retailing. There is cut through competition in this field. Everyalternate day we hear of a new companies getting into Retail sector, where this makescompetition tough. I felt if I have experience in Pantaloon than I would be equipped toface the challenges that will come across while working in this sector.I was in marketing along with Customer Loyalty Program. I felt that while doing outmarketing projects for the Pantaloon store I will have well expose & experience of thisfield. I got to learn a lot about retailing, marketing in retail sector, knowing differentpeople, how exactly product reaches final consumer, how all theses things are decidedand how. This is the reason why Retail sector influences me the most. Since I wasinvolved into marketing for different event of the store where all the parameters has to beconsidered which made this project more challenging & interesting.
  8. 8. OBJECTIVE OF THE STUDY Objective of the Retail store Marketing was to make customers aware about theSale offers during Denim Exchange and EOSS i.e. End Of Season Sale provided byPantaloon and also to achieve the Green Card target of Customer loyalty Programduring EOSS. To provide extra privileges to Pantaloons Green Card customers - keeping inmind that they get extra privileges not only inside the store of Pantaloons, but alsooutside the store and to make the Pantaloon Customer Loyalty Program more powerfulby doing tie-ups with Restaurants, Health-Clubs, Saloons, Pubs, colleges, Laundries,Tattoos Makers. To make Green Card Members realize that they are Special customers for thecompany. To find out customer loyalty for Pantaloon store To find out customer satisfaction
  9. 9. INTRODUCTIONINDUSTRY BACKGROUNDIndia, like Britain, is a nation of shopkeepers. With over 12 million retailoutlets, India probably has the highest density of retail outlets in the world,with one for approximately every 90 persons; little wonder that the countryis the ninth-largest retail market in the world, with estimated annual retailsales of around USD215 billion in 2005 (Rs 960,000 crore). At the sametime, the share of organised trade in this enormous market is currently verysmall. It is estimated at just USD8 billion (Rs 35,000 crore) in 2005, up fromUSD6.25 billion (Rs 28,000 crore) in 2004. This accounts for less than 4 percent of the total retail trade in the countryAN UNDERDEVELOPED RETAIL MARKETOrganised trade in India is very underdeveloped when compared with otheremerging markets in Asia, Latin America and Eastern Europe.The Indian and Chinese markets are comparable in many aspects:Both countries are not homogeneous. They comprise many markets within asingle country, with significantly varying cultures and customer preferencesacross regions.
  10. 10. There is a significant rural population in both countries, which has muchlower purchasing power compared to the urban population.Both countries are geographically very large and unevenly developed,adding a significant distribution and logistics dimension to the retail trade.Consumers in both countries are highly value conscious.Between 1996 and 2003, the organised retail market in China more thandoubled. We estimate that the Indian retail market is today at the sameinflection point as China was in the mid-1990s. Consequently, considering asimilar per capita GDP and roughly similar rates of economic growth, theIndian organised retail market has the potential for exponential growth overthe next decade.CONSUMERISM: THE NEW WAVEGrowing consumerism would be a key driver for organised retail in India.Several demographic indicators show favourable trends for the growth oforganised trade:Rapid income growth: consumers have a greater ability to spend.Increasing urbanization: larger urban populations that value convenience,coupled with the higher propensity of the urban consumer to spend.
  11. 11. Growing young population: growth of the post-liberalization maturingpopulation, with the attitude and willingness to spend.Spend now vs. save earlier: consumers are willing to borrow for presentconsumption.THE SIZE OF THE OPPURTUNITYResearch done by the Tata Strategic Management Group (TSMG) indicatesthat over the next 10 years, the total retail market in India is likely to grow ata compounded annual growth rate (CAGR) of 5.5 per cent (at constantprices) to USD374 billion (Rs 16,77,000 crore) in 2015. The organised retailmarket is expected to grow much faster, at a CAGR of 21.8 per cent toUSD55 billion (Rs 246,000 crore) in the same time frame, garnering around15 per cent of overall retail sales. Based on our projections, the top fiveorganised retail categories by 2015 would be food, grocery and generalmerchandise; apparel; durables; food service; and home improvement.(Table 1) Organised retail market in India (Rs crore)
  12. 12. Retailers inspired by the Wal-Mart story of growth in small townAmerica are tempted to focus on smaller towns and villages in India.However, a careful analysis of the town strata-wise population,population growth, migration trends and consumer spend analysisreveals a very different picture for India.As per our estimates, the share of the 35 towns with a present population ofgreater than 1 million in Indias total population would grow much fasterthan their smaller counterparts, from 10.2 per cent today to reach 14.4 percent by 2025. Simultaneously, the share of these towns in the overall retailmarket would grow from 21 per cent today to 40 per cent by 2025.Within these top 35 towns, an estimated 70 to 80 per cent of retailtrade could be in the organised sector. This is similar to theexperience in China, where in cities like Shanghai and Beijing, the
  13. 13. organised sector accounts for 70 to 80 per cent of overall retail tradein certain categories. Retailers should therefore focus on the top 37towns in the next decade, as the opportunity in smaller towns andrural India would be smaller and more fragmented, compared to thelarger towns. Organised retail market in India (Table 2)There are a few key trends that one observes in international marketsTREND1: CONVINENCE STORES AND HYPERMARKETS AREGAINING PROMINENCEThese are driven by a consumer need for convenience and lower prices /higher value in mass categories, while the big box category killer stores are
  14. 14. gaining importance in the specialty retail categories. While supermarketsmay emerge at the initial stages of retail market development, in the longterm they are unable to match the consumer value proposition ofconvenience stores and hypermarkets.TREND2: PRIVATE LABEL BRANDS BECOME IMPORTANTPrivate labels today account for 17 per cent of global retail sales,with the highest share of 23 per cent in Europe and the lowest shareof 4 per cent in Asia. M+M Planet Retail data shows that private labelpenetration varies from 25 per cent to 95 per cent among some ofthe largest retailers in the world. Growing acceptance among consumers,increasing price competition, the need for differentiation among retailersand the ability to offer higher margins are the key factors contributing to thegrowth of private labels. Private labels provide the retailer an ability to offera significant price advantage to consumers, their prices being 16 to 32 percent lower than manufacturers brands.IMPLICATIONS OF INDIAN RETAILER
  15. 15. Global trends have important implications for Indian retailers. The Indianconsumer is very value conscious; willing to spend money in most cases,but constantly cost conscious, evaluating every rupee spent. It is thereforeimperative for retailers to offer a price advantage through sourcing andoperational efficiency, as well as a strong private label programme to attractcustomers. Existing and new entrants need to achieve scale quickly to driveefficiencies in procurement, supply chain and marketing. Else, they riskbeing marginalised by larger players.Real estate and human resources will be the critical drivers to build scale.While there are a few hundred malls under various stages of developmentacross the country at present, retailers will also need to think out of the boxto ensure the availability of real estate. This may include acquiring anddeveloping the real estate themselves, rather than wait for malldevelopment. Given the rising demand for retail real estate, retailers willneed to take a long-term view on rentals and look at alternative options likeownership or very long leases. Retailers that invest in training will be ableto ensure the availability of quality manpower in a rapidly growing market.In conclusion, the retail market in India offers an opportunity for a largeplayer to build a Rs 40,000-crore retail business spanning multiplecategories by 2015 (at current prices). Compared to this, the revenue of the
  16. 16. largest Indian retailer, Pantaloon, grossed only Rs 1,085 crore in 2005.Little wonder that large domestic business houses and international retailershave expressed a keen interest to enter the retail sector in India. Tocapitalise on the opportunity, however, players need to be aggressive inoutlook and build scale quickly. INTRODUCTION OF INDIAN RETAIL KING
  17. 17. MEET INDIAS KING OF RETAILMR. KISHORE BIYANIUnlike most people, Kishore Biyani makes no bones about his simplicity.Hes the man youre most likely to ignore at the Pantaloon or Big Bazaarstore, as he stands in a corner observing the way you shop. But make nomistake; what he may lack in sartorial style, he more than makes up throughhis observation powers.Youll never catch him in a tie and jacket. He isnt a stickler for large cars,and has just graduated from driving a Honda City to a Honda Accord,though hes just as content driving around in a junior managers Maruti 800.He is a strict vegetarian, and is currently off cheese and fried foods, but willotherwise eat anything that is green.
  18. 18. Pantaloons Kishore Biyani has become Indias largest retailer, but still hasseveral aces up his John Miller shirtsleeves.In Indias chaotic markets, Kishore Biyani is the unchallenged king of retail.He has the knack of catching rivals off-guard and striking where it hurtsmost.Biyanis victory isnt unexpected. Indias own Sam Walton (the legendarypromoter of Walmart) is quick to seize any advantage. Which is why thedenim manufacturer who quit the trade because "it wasnt creative enough"commands over 1.3 million sq ft of retail space.But even size hasnt made a difference to Biyanis vaulting ambitions andhes on an even faster trajectory of growth. Hes booked over 4.5 million sqft of space across the country, and will utilise 3 million sq ft by this yearsend in 23 Indian cities.He will invest over Rs 200 crore (Rs 2 billion) to make this dream a reality.Says R S Roy, editorial director of the magazine Retail, which tracks theindustry closely: "Mall developers have him in mind before they startconstructing. His presence ensures footfalls and a premium for the mall."
  19. 19. Two years ago, no one took Kishore Biyani seriously. His company,Pantaloon Retail, was seen as a one-man show. Biyani himself was regardedas unpredictable, and not a long-term bet. Today, he is the biggest retailer inIndia. In two years, Kishore Biyani has bounced back to become Indiaslargest retailer.
  20. 20. MILESTONES TO SUCCESS:  1987 - Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, India’s first formal trouser brand.  1991 - Launch of BARE, the Indian jeans brand.  1992 - Initial public offer (IPO) was made in the month of May.  1994 - The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the nation. The company starts the distribution of branded garments through multi-brand retail outlets across the nation.  1995 - John Miller – Formal shirt brand launched.
  21. 21.  1997 - Pantaloons – India’s family store launched in Kolkata. 2001 - Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain launched. 2002 - Food Bazaar, the supermarket chain is launched. 2004 - Central – ‘Shop, Eat, Celebrate in the Heart of Our City’ - India’s first seamless mall is launched in Bangalore. 2005 – Fashion Station – the popular fashion chain is launched aLL – ‘a little larger’ – exclusive stores for plus-size individuals is launched. 2006 - Future Capital Holdings, the company’s financial arm launches real estate funds Kshitij and Horizon and private equity fund Indivision. Plans forays into insurance and consumer credit. Multiple retail formats including Collection i, Furniture Bazaar, Shoe Factory, EZone, Depot and futurebazaar.com are launched across the nation. Group enters into joint venture agreements with ETAM Group and Generali
  22. 22. COMPANY PROFILEPantaloon Retail (India) Limited, is India’s leading retailer that operatesmultiple retail formats in both the value and lifestyle segment of the Indianconsumer marker. Headquartered in Mumbai (Bombay), the companyoperates over 5 million square feet of retail space, has over 350 storesacross 40 cities in India and employs over 18,000 people.
  23. 23. The company’s leading formats include Pantaloons, a chain of fashionoutlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, asupermarket chain, blends the look, touch and feel of Indian bazaars withaspects of modern retail like choice, convenience and quality and Central, achain of seamless destination malls. Some of its other formats include,Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top10, mBazaar and Star and Sitara. The company also operates an onlineportal, futurebazaar.com.A subsidiary company, Home Solutions Retail (India) Limited, operatesHome Town, a large-format home solutions store, Collection i.e. sellinghome furniture products and E-Zone focused on catering to the consumerelectronics segment.Pantaloon Retail is the flagship company of Future Group, a business groupcatering to the entire Indian consumption space.
  24. 24.  FUTURE GROUP:Future Group is India’s leading business group that caters to the entireIndian consumption space. Led by Mr. Kishore Biyani, the Future Group
  25. 25. operates through six verticals: operates through six verticals: Retail, Capital,Brands, Space, Media and Logistics.Apart from Pantaloon Retail, the group’s presence in the retail space iscomplemented by group companies, Indus League Clothing, which ownsleading apparel brands like Indigo Nation, Scullers and Urban Yoga, andGalaxy Entertainment Limited that operates Bowling Co, Sports Bar, F123and Brew Bar.The group’s joint venture partners include French retailer ETAM group,US-based stationary products retailer, Staples and UK-based Lee Cooper.Group Company, Planet Retail, owns and operates the franchisee ofinternational brands like Marks & Spencer, Next, Debenhams and Guess inIndia. The group’s Indian joint venture partners include, ManipalHealthcare, Talwalkar’s, Blue Foods and Liberty Shoes.Future Capital Holdings, the group’s financial arm, focuses on assetmanagement and consumer credit. It manages assets worth over $1 billionthat are being invested in developing retail real estate and consumer-relatedbrands and hotels. The group has launched a consumer credit and financialsupermarket format, Future Money and soon plans to offer insuranceproducts through a joint venture with Italian insurance major, Generali.
  26. 26. The group is currently developing over 50 malls and consumption centersacross the country and has formed a joint venture company focusing onmall management with Singapore-based CapitaLand, one of Asia’s largestproperty companies .Future Group’s vision is to, “deliver Everything, Everywhere, Every time toEvery Indian Consumer in the most profitable manner.” The groupconsiders ‘Indian-ness’ as a core value and its corporate credo is - Rewriterules, Retain values.Company’s vision:Future Group shall deliver Everything, Everywhere, Everytime for EveryIndian Consumer in the most profitable manner.Company’s Mission:We shall infuse Indian brands with confidence and renewed ambition. Weshall be efficient, cost- conscious and committed to quality in whatever wedo. We shall ensure that our positive attitude, sincerity, humility and uniteddetermination shall be the driving force to make us successful.
  27. 27. PARTNER COMPANIES OF PANTALOON1. Home Solutions Retail (India) Ltd: Home Solutions Retail (India)Ltd. (HSRIL) leads the groups foray in the home improvement andconsumer electronics retailing segment. It caters to home managementrequirements and products, including furnishings and textiles, furniture,consumer electronics, home electronics and home services. It operates retailformats like Home Town, Furniture Bazaar, Collection I, E-Zone, andElectronics Bazaar.2. Future Capital Holdings: Future Capital is the financial arm ofthe group and is involved in asset management (both private equity and realestate funds) with plans to get into other financial services includinginsurance, credit and other consumer related financial services. Its associatecompanies are Kshitij Investment Advisory Co. Ltd., Indivision InvestmentAdvisers Ltd., and Ambit Investment Advisory Co. Ltd.3. Indus league clothing Ltd. :
  28. 28. The group owns a majority stake in Indus League Clothing Ltd., one of the leading apparel manufacturers and marketers in India. Some of its leading brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous4. Galaxy Entertainment Corporate Ltd. : The group owns a stake in GalaxyEntertainment Corporate Ltd. that operates chains like Bowling Company,Sports Bar and Brew Bar.JOINT VENTURES COMPANIES1. Planet Retail Holdings Ltd. :The group is a joint venture partner in Planet Retail Holdings Ltd., whichoperates sports, lifestyle and leisure retail chain. It also owns the franchiseeand distribution rights of brands like Marks & Spencer, Guess, Debenhamsand Puma in India.2. Footmart Retail:
  29. 29. Footmart Retail is a joint venture with Liberty Shoes and is engaged in theretailing of footwear products in India.3. Capital Land Retail India:The group is a joint venture partner in CapitaLand Retail India, along withSingapore-based CapitaLand Limited. The company provides retailmanagement services to retail properties owned or managed by variousgroup companies and investment funds.
  30. 30. LINE OF BUSINESSe – tellingFuturebazaar.com offers the widest range of products at ‘lowest prices –everyday!’ Having pioneered the retailing business in India, PRIL has now decided to revolutionize the consumer e-commerce business in India. It intends to provide customers with a streamlined, efficient and world class personalized shopping experience, which will be supported with the best technology platform.
  31. 31. Buying products is a 3 step simple process. All one has to do is Search, Register and Buy. Here you can expect a shopping experience akin to shopping at an actual bazaar but with added simplicity & everyday low prices and an assurance of your product will be delivered within 7 days of purchase. We are proud to inform you that Future Bazaar has been named as the Best Indian Website 2007 in the Shopping category by PC World. Future Bazaar won the top spot after beating other established players like Rediff, Indiatimes, Sify, ebay, Indiaplaza, Chennai Bazaar and India Mall. The award was presented to Future Bazaar for its "decent, no-nonsense approach, while providing a good shopping experience". 2.Food Brew Bar: The Brew Bar is a classy and refined; yet reasonable anegalitarian a bar with loads of bonhomie. Café Bollywood: Indian street food but with assurance of highestlevels of hygiene and quality. Chamosa: Chamosa is a branded chain, which sell the local Indiansnack combination of tea and samosas.
  32. 32.  Food Bazaar: Life is all about good taste and food bazaar aims toensure the same. With the low prices, a wide selection of products andguaranteed freshness, you are bound to find it irresistible. Sports Bar: A bistro focused on the world of sport, the Sports Bar iscomplimented with an unrivalled ambience.3.Fashion: ALL: Shop big and shop for big, coz fashion just got a little larger!Fashion for plus size people. Big Bazaar: If value for money is what drives your purchase; therecan be no better place for you other than Big Bazaar. Blue sky: Accessories like never before....get the best in sunglassesand watches at your kind of prices. Central: A showcase, seamless mall for all your needs. Located in theheart of your city, Central invites you to Shop, Eat, and Celebrate. Fashion station: Fashion Station takes fashion a notch higher in thevalue segment... for the ones who have an eye for it.
  33. 33.  Giny & Jony: Gini and Jony is a lifestyle brand with a radicalapproach to kids’ fashion. The brand caters to an age group of 2 to 16 years,that is uber chic, style conscious and stresses on a “head to toe” fashionconcept. Navaras: Navaras is a fine 22 carat pure gold and diamond jewellerybrand, retailed from Big Bazaar stores. Lee Cooper: Regarded as a brand that is fun to wear and beassociated with, Lee Cooper offers the entire range of lifestyle products infashions category for young men and ladies. Pantaloons: Today a leader in fashion... Promises Fresh Fashion forthe young and trendy. Top 10: Top 10 is based on the concept of the ever popularcountdown shows, where the trendiest styles get ranked from 1 to 10; thehighest selling item gets the highest ranking!
  34. 34. BOARD OF DIRECTORSMANAGING DIRECTOR:Mr. Kishore Biyani is the Managing Director of Pantaloon Retail (India)Limited and the Group Chief Executive Officer of Future Group.
  35. 35.  WHOLE TIME DIRECTOR:o Mr. Gopikishan Biyani.o Mr. Rakesh Biyani. NON- WHOLE TIME DIRECTOR:o Mr. Ved Prakash Arya. INDEPENDENT DIRECTORS:o Mr. Shailesh Haribhakti.o Mr. S Doreswamy.o Dr. D O Koshy.o Ms. Anju Poddar.o Ms. Bala Deshpande.o Mr. Anil Harish.TERMS OF REFERENCE The time period given for the tie-ups for the GreenCard Customer Loyalty Program, Denim Exchange and EOSS i.e. End ofSeason Sale was a short span of time i.e. Just 20 Days.
  36. 36.  The marketing activity was restricted to Pune regiononly. There was no monetary stipulation for the Projectonly traveling allowances were given. We were asked to present the findings on the Excelsheet or on the word.RESEARCH METHODOLOGYResearch is an organized and systematic way of finding answers toquestions
  37. 37. SYSTEMATIC because there is a definite set of procedures and stepswhich you will follow. There are certain things in the research process whichare always done in order to get the most accurate results.ORGANIZED in that there is a structure or method in going about doingresearch. It is a planned procedure, not a spontaneous one. It is focused andlimited to a specific scope.FINDING ANSWERS is the end of all research. Whether it is the answer toa hypothesis or even a simple question, research is successful when we findanswers. Sometimes the answer is no, but it is still an answer.QUESTIONS are central to research. If there is no question, then theanswer is of no use. Research is focused on relevant, useful, and importantquestions. Without a question, research has no focus, drive, or purpose.DATA COLLECTION METHODThe methodology adopted for data collection for the marketing activities i.e.the tie-ups with Restaurants Pubs
  38. 38.  Saloons Laundries Societies etc was Primary Method because all this was done bymeeting personally talking directly face to face or it can also be called asPersonal Interview method.SAMPLINGSampling method used was Stratified Sampling.STRATIFIED SAMPLINGIn stratified sampling the entire population is divided into number of stratalike income, sex education etc .A random sample is then drawn from eachstrata such that size of sample drawn from each strata is proportional to sizeof strata.Time required for this sampling method is low.Lower sample size is required for this sampling and the cost involved isaverage.Sampling Method used was stratified method because the entire Pune citywas divided into different strata’s and then we had to take the sample ofonly A+ Restaurants, saloons, Pubs, laundries and societies etc.
  39. 39. SAMPLE SIZESample size was 75 including all restaurants, laundries, saloons, societies,pubs etc.SAMPLING PERIODSampling Period given was just 20 days for all Green Card CustomerLoyalty Program also for the EOSS.
  40. 40. QUESTIONNAIREPANTALOONS CONSUMER STUDY - PART OF GP (SHREY & AMRIT)WHAT IS YOUR NAME þÿWHAT IS YOUR GENDER MALE FEMALEWHAT IS YOUR AGE 0 to 20 20 to 30 30 to 40 40 plusWHAT IS YOUR MONTHLY INCOME RANGE less than 25,000 25,000 - 50,000 50,000 - 75,000 75000 plusHOW OFTEN DO YOU SHOP AT PANTALOONS ALMOST MONTHLY QUATERLY ALMOST EVERY 6 MONTHS YEARLY
  41. 41. WHAT IS YOUR AVERAGE SPENDING AT THE STORE less than 500 500 to 1000 1000 to 1500 1500 to 2000 2000 plusWHICH OF THE FOLLOWING SERVICES WOULD YOU LIKE TO BE INCORPORATED IN OURSTORE STYLING COSULTANCY KIDS PLAYING AREA HOME DELIVERY AFTER ALTERATIONARE YOU READY TO DISBURSE EXTRA AMOUNT FOR STYLING CONSULTANCY YES NOIF SO, HOW MUCH less than 50 50 to 100 100 to 150 150 plusARE YOU READY TO DISBURSE EXTRA AMOUNT IF WE PROVIDE YOU WITH THE KIDSPLAYING AREA YES NOIF SO, HOW MUCH less than 50 50 to 100 100 to 150 150 plusARE YOU READY TO DISBURSE EXTRA AMOUNT FOR HOME DELIVERY AFTERALTERATION
  42. 42. YES NOIF SO, HOW MUCH less than 50 50 to 100 100 to 150 150 plusWHICH OF THE FOLLOWING STORES DO YOU FIND MOST ACCESSIBLE PANTALOONS SHOPPERS STOP WESTSIDE ANY OTHER

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