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Data makes great decisions. We don’t. Leadership is a science, not an art. The last decision you should make is to never make another decision. Data makes the only great decisions. Get out of its way.
Squeaky-wheel meetings are for suckers. When it comes to web development & shopping cart optimization, we now live in an age of ubiquitous A/B tests – even, often A/B/C/D/E/F/G tests. This is *Growth Hacking*. But beyond the web funnel, leaders & the teams along-side of them are still making decisions the old way – fueled by gut & debate. So why isn’t *Leadership Hacking* a thing?
Why should strong data-backed decision-making be limited to your web funnel? It shouldn’t. The same disciplined demand for stats & experimentation should be applied to every decision leaders make. We have the desire… & the data… & the algorithms… to make this better. It’s time to embrace the science of leadership.
If you’re not looking at data when you make it –
then it’s not a decision… it’s a guess.