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iCook iTV Idea Evolution
 

iCook iTV Idea Evolution

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Interactive Multimedia subject at UTS

Interactive Multimedia subject at UTS
iTV interaction & information design project

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iCook iTV Idea Evolution iCook iTV Idea Evolution Presentation Transcript

  • iTV Cooking Interface/Interaction Design Project Copyright 2008 Caroline Chung All Rights Reserved
  • Content
    • Rationale
    • User Personas & Scenarios
            • Family
            • Single Parent
    • Task Breakdown
    • Design Considerations
    • Information Architecture & Blue Print
    • Prototypes
    • Rationale Conclusion
    • Appendix
            • User Research
            • Scenarios and Task breakdown
            • Storyboard
            • Process flow blueprint
            • Content map spreadsheet
            • Paper prototype
  • Rationale After some on-going user research, weekly deliverables for each step of the design process, further defining the target audience, blueprint and prototype it was clear that creating a tv show and interactive feature for a family was not feasible for a cooking program which is not commonly viewed by a family and designing an interface for this target audience seemed impossible. Following this realisation at the beginning of the design process, all components for this design project have been revised to fit with the actual final design project submitted. The cooking programs across Austar deserved to have its own interactive TV feature with information and program enhancements dedicated to the channel and cooking shows for adults. The proposed iCook iTV enhancement is aimed at existing subscription television viewers who watch cooking programs across The Lifestyle Channel and The LifeStyle FOOD channel. The iCook enhancement will still maintain the original goal of encouraging eating healthy foods and adults to play an integral role in educating their teenagers to be come cooking enthusiast. To reach younger kids, an iCook with kids would be an extension to this concept to be featured on the Nick Jnr show which will be accessible through the main iCook interactive menu. These channels and shows were selected based on their positioning and natural fit to the original design framework. Proposed iTV Property: Family iTV cooking show T-Learning Cooking iTV enhancement iCook idea evolution + Original Framework to Project
  • User Persona 1 & Scenarios Personal Profile Christine lives in Ballarat, is married and has a son (David) who is six. Her husband Mark is a English teacher at the local high school. Christine works part-time at the local dentist clinic as a receptionist. She chooses to work part-time so she can be there for her child as much as she can. Family is very important to Christine, she wants her child to get the best possible upbringing and opportunities they can have. So they can grow up and become responsible, independent young adults that can look after themselves. When Christine is not doing housework, she enjoys gardening, watching TV, cooking, reading magazines and talking on the phone to her mother and friends . “ I want to cook a variety of healthy and yummy meals for my family” 1. The Family Cook > Christine Murphy Scenario Needs Features
    • User needs (from iCook)
    • Practical
    • Easy to follow
    • Informative
    • Media Consumption
    • TV - Heavy consumption
    • Dancing with the Stars
    • Oprah
    • Lifestyle FOOD channel
    • Magazines - Heavy consumption
    • Australian Women's Weekly
    • Super Food Ideas
    • That's Life
    Christine is shopping at the local supermarket for ingredients to cook her family dinner. At the supermarket she runs into Sally and glances at the items in her trolley. Sees items that are high in sugar, fat, frozen produce and realises why Sally's children are overweight. While watching the Lifestyle FOOD channel, “to get inspired” she looks for a recipe. Variety of (special option) healthy and diverse range of recipes Recipe finder Recipe of the day Christine is feeling a bit uninspired about what to cook for dinner after finding a lonely eggplant in the fridge. Recalling an episode of Jamie Oliver cooking a delicious dish using an eggplant Christine turns on her TV. Easy to find recipes Search options Recipe finder Advanced search option Source: Ad Hoc Variable based Single Source Roy Morgan January - December 2006 Christine is watching Huey’s Cooking Adventures and really enjoys the episode. There were several techniques and kitchen tips she found quite useful for preparing the Christmas Day lunch this year. Record episode How to tips Glossary Special event recipes onDemand Recipes Kitchen Tips Recipe search by occasion
  • Task Breakdown - Recipe Finder
    • > Tunes into Lifestyle FOOD Channel
    • > Prompted through advertising/in program to explore the red button interactive feature
    • > Explores the iCook menu Notices the recipe finder feature
    • |
    • Browses through recipes using remote control to scroll
    • |
    • Selects a recipe that sounds yummy
    • |
    • Views image of dish and reads up on the recipe ingredients
    • |
    • Selects recipe for viewing / use later
    • |
    • Returns to watching featured program
  • Task Breakdown - Advanced Search
    • > Tunes into Lifestyle Channel
    • > Prompted through in program component to explore the red button interactive feature
    • > Explores the iCook menu Notices the Recipe Finder
    • |
    • Browses through recipes using remote control to scroll
    • |
    • Selects the advance search option
    • |
    • Using the remote types in the name of the ingredient
    • |
    • Browses through recipes using remote control to scroll
    • |
    • Selects a recipe using that sounds yummy
    • |
    • Views image of dish and reads up on the recipe ingredients
    • |
    • Selects recipe for viewing / use later
    • |
    • Returns to watching featured program/ views recipe
  • Task Breakdown - onDemand Recipes
    • > Views cooking show in routine
    • > Accesses interactive menu by selecting the red button
    • > Explores the iCook menu Notices the MyStar Cook Book
    • |
    • Browses archived recipes by using the remote
    • |
    • Selects an archived episode
    • |
    • Reads episode synopsis
    • |
    • Selects to view the episode onDemand
    • |
    • Exits iCook menu and views onDemand episode
  • User Persona 2 & Scenarios
    • Personal Profile
    • Steve lives in Toongabbie, is a
    • single parent who has a daughter called Charlotte, who is six years
    • old.
    • Steve works full-time at the local bank. He must work so he can support Charlotte through until university and hopes that even without a mother she gets the best upbringing possible.
    • On weeknights, Steve cooks a basic meal for two and sometimes resorts to frozen quick meals, which he knows is not healthy for a growing child.
    • During the weeknights Charlotte is busy doing homework and sleeps early so the weekends are the only time he gets to relax and have fun spending time with Charlotte.
    “ I want to spend time cooking up a storm!” 2. The occasional cook > Scott and Charlotte Scenario Needs Features User needs Inspiring recipes Fun and entertaining Easy to follow Media Consumption TV - Medium consumption Nickelodeon - Nick Jnr Disney Channel Fuel TV Fox Sports Internet - Medium consumption Yahoo Wide World of Sports Disney.com.au It is Saturday morning and it is pouring with rain outside. Steve is watching Sponge Bob Square Pants with Charlotte and during the commercial break sees ad advertisement on' iCook with Kids' program. Steve quick switches to the program because Steve has not cooked breakfast. Fun Practical Sounds Colourful visuals Simple recipes Steve has invited his parents over to see Charlotte and would like to treat his folks to home baked cookies. Recalling a recipe on featured on the show last week about baking choco-chip cookies. Steve proceeds by turning on the iCook with Kids program. Easy to follow Step by Step instructions Source: Ad Hoc Variable based Single Source Roy Morgan January - December 2006 Charlotte gets all excited and wants a birthday party with the food just like the one her friend had. Steve sends out birthday invites starts planning the food for the party. Birthday party ideas Recipe search by occasion Recipes for kids party food
  • Task Flow - iCook with Kids
    • > Tunes into Nick Jnr
    • > Prompted through advertising/in program to explore the red button interactive feature
    • > Explores the iCook with Kids menu Notices the “Do together recipes” category
    • |
    • Selects the “Do together recipes”
    • |
    • Browses the “Do together” videos using remote control to scroll
    • |
    • Selects a recipe that both can cook
    • |
    • Views image of dish and reads up on the recipe ingredients
    • |
    • Selects recipe for viewing
    • |
    • Returns to normal TV screen to watch selected program
  • Design Considerations
    • iCook
      • Targeting adults who cook
      • IA for multiple search options on iTV user experience vs web recipes
      • Not replicating the recipe search options available online
      • Utilize the highly visual and sound environment of TV viewing
      • T-learning possibilities
      • Remote control navigation
    • iCook with Kids
      • Targeting adults who cook with their kids, kids genre
      • Requires interface to be fun and colourful
      • Simple to understand
      • Easy to follow step by step
      • Remote control navigation
  • IA - Content Map
  • IA- Content Map cont.
  • Flowchart
  • Process Flow Blue Print
  • Paper Prototype Early Designs
  • iCook Menu TIP OF THE DAY WEEKLY COMPETITION MYSTAR RECIPES UPCOMING EPISODES KITCHEN TIPS RECIPE FINDER RECIPE OF THE DAY AUSTAR tv guide back help i select MOUSSAKA Design challenge: Remote control buttons & the interaction design / placement of them on the screen select
  • iCook Home Interface AUSTAR back help i select Welcome Home Recipe of the Day Recipe Finder Upcoming Episodes MyStar Recipes Kitchen Tips Weekly Competition Press to view recipe (with season produce) Press to enter competition < name of in season produce > 1 2 3 4 5 6 <image> <description> 7 (dynamic with in season produce) tip Use 1-7 to view other in season produce Use and <promotion> Design challenge: Combining text copy instructions + buttons
  • iCook Recipe Finder Interface AUSTAR back help i Recipe Finder Home By Cuisine By Chef Upcoming Episodes By Show By Preparation Weekly Competition Press to view recipe (with season produce) Press to enter competition < name of chef > Bio Shows Recipes Upcoming <description> tip Use to view chef info <image> Use and select Design challenge: imagining the interaction of the buttons & content flow
  • In program prompt to interact Press for more kitchen tips Design challenge: Thinking about interaction placement to drive interest to iCook TV
  • Hi-Fi / Paper Prototype Designs
  • 1.0 Menu Screen help i select Welcome Linda ! To select, use and press To enter, press YELLOW Next Showing > Huey’s Cooking Adventures Wednesday, June 6 at 5:30pm To iCook menu, press BACK or AUSTAR To view recipes, press RED Pumpkin seeds make a good snack, so save them to dry and roast. tip One of three $100 Coles vouchers. Enter now! Win! Recipe of the Day Recipe Finder Upcoming Episodes MyStar Recipes Kitchen Tips Competitions 2 3 4 5 6 Recipe Idea: Soup In Season > Pumpkin 1
  • 1.0 Menu Screen - making a selection from the menu… help i select Welcome Linda ! Recipe of the Day Recipe Finder Upcoming Episodes MyStar Recipes Kitchen Tips Competitions To select, use and press To enter, press YELLOW Next Showing > Huey’s Cooking Adventures Wednesday, June 6 at 5:30pm To iCook menu, press BACK or AUSTAR To view recipes, press RED 3 4 5 6 1 Make stars by slicing the fruit crosswise into 1/4-inch pieces. tip A set of salad bowls. Worth $50 Enter now! Win! In Season > Carambola Recipe Idea: Fruit Salad 2
  • 2.0 Recipe of the Day Screen TIP OF THE DAY Recipe of the Day AUSTAR back help i < Name of recipe > < Image > Description: Serves:Xppl Prep:(Time) Cooking : <Ingredients>  F * E <Ingredients> <Instructions> Home Add to MyStar Recipes view step-by-step watch video
  • 2.1 Recipe of the Day - Step-by-Step Screen View TIP OF THE DAY Recipe of the Day AUSTAR back help i < Name of recipe > < Image > Step 1  F * E Home Add to MyStar Recipes Watch video < Image > < Image > Step 2 Step 3
  • 3.0 Recipe Finder Screen AUSTAR back help i Recipe Finder Home By Cuisine By Chef By Occasion By Show By Special Options By Type of Dish < name of chef > Bio Shows Recipes Upcoming <description> <image> Use search option and browse chef profile select watch video view step-by-step
  • 4.0 MyStar Screen AUSTAR back help i MyStar Recipes Home Recently Added My Top Rated Episode Reminders Tags Create grocery list iCook Preferences <Date added> <Recipe name> <Tag> <image> Use to select MyStar recipes viewing options and browse select watch video Recently added… <Date added> <Recipe name> <Tag> <Date added> <Recipe name> <Tag> <image> <image> view step-by-step
  • 5.0 Kitchen Tip Screen AUSTAR back help i Kitchen Tips Home Chef Tips Nutrition Info Metric Converter How to… Leftover Ideas FAQ < name of chef > Bio Shows Recipes Upcoming <description> <image> Use search option select watch video
  • 6.0 Competition Screen AUSTAR back help i Competitions Home Use select Enter competition <image> <image> <image> Competition 1 Competition 2 Competition 3
  • iCook information AUSTAR back Information Home tip Legend A-Z Cooking Glossary Rate Recipe Using MyStar recipes Ingredients Conversion Metrics D  F * LF V LGI E GF SH* Easy Freezable Kid-Friendly Vegetarian Low Fat Diabetes Friendly Low GI Gluten Free Super Healthy √ C E O 3 Good Source of vitamin C Good Source of vitamin E TP Heart Foundation Approved Good Source of Omega 3 Trolley Partners W Wine Recommendation i Use arrow keys to select
  • iCook Help Menu AUSTAR back Help Home Use arrow keys to select Recipe of the Day Recipe Finder Upcoming Episodes MyStar Recipes Kitchen Tips Competitions How to use the recipe finder… 1. 2. 3. 4. 5.
  • In program - Prompt to interact with iCook Add to MyStar Recipes Thanks for watching today’s episode. I hope you enjoyed learning about how to stuff a Christmas turkey.
  • In advertising - Program prompt to interact with iCook Remind me to watch Bill Granger’s Blackberry Coconut Slice Upcoming Episode > Tuesday, June 19th at 4:30pm
  • References
    • Origin's Top Ten Tips when designing for kids online
    • Available: www.origindesign.co.nz/kids/index.html
    • Borse. J, Robles.E, Schwartz, N ()
    • “ Designing for Kids in the Digital Age: Summary of research and recommendations for designers”
    • Available: www. rockman . com/publications/presentations/Designing_for_Kids . pdf
    • Microsoft Whatever: iTV interface design
    • Available:www.holocosmos.com/microsoft/microsoft.html
  • Appendix
  • User Persona 3 & Scenarios Personal Profile Cheryl is retired and lives in Port Macquarie. Once a month Cheryl visits her grandchildren who live in other regional parts of the coast. She finds it hard with the age difference and not growing up with technology, how to relate to her grandchildren. Cheryl admits to being a little techno phobic. She finds the Internet rather daunting but is familiar and comfortable with the TV. She joined AUSTAR recently after her son told her they were doing re-runs of the Golden Girls on TV1. Cheryl loves to cook, read, play golf, bridge and the occasional game of lawn bowls. She is very interested in watching lifestyle programs. Her major health concern is her cholesterol level. &quot; I want to spend time with my grandchildren having fun in the kitchen baking some yummy treats.&quot; 3. The Seldom Iron Chef > Cheryl Bateman Scenario Needs Features
    • User needs
    • Simple to find recipes
    • Easy to follow recipes
    •  Fun for all ages
    •  Healthy and reliable recipes
    • Media Consumption
    • TV
    • Better Homes & Gardens
    • What's Good for You
    • Food Lovers' Guide to Australia
    • Print
    • Local Newspaper
    Source: Ad Hoc Variable based Single Source Roy Morgan January - December 2006 Cheryl sees an advertisement for the iCook with Kids program while watching the Lifestyle FOOD Channel. Thinking about visiting Charlotte on Sunday, Cheryl tunes into the show.
    • Easy to follow
    キ Things for the kids to do to help out in the kitchen. キ Children friendly and fun recipe ideas. Whilst on the enhanced feature screen, Cheryl is thinking about making a low cholesterol rocky road for her lawn bowl team. キ Recipe archive
    • Simple to find recipes.
  • User Persona 4 & Scenarios Personal Profile Michael lives in Bowen working at the local mango plantation. He is single in his 40's and owns a German shepherd. He is slightly overweight and has a poor diet consisting of takeaway from the local Chinese, Fish & Chips shop and microwave meals. The only time Michael eats a healthy home cooked meal is when his mother comes around to visit on Sunday. Michael has no ambitions to keep fit and eat well. Despite a recent stroke, he still continues to smoke a pack a day. Michael enjoys watching WWF and The Family Guy when his is not at the TAB. “ I like food that is fast and easy to cook, I do not care about nutrition, yeah I am fat but who cares.&quot; 4. The Anti Chef > Michael Fatso Scenario Needs Features (Negative Persona) Source: Ad Hoc Variable based Single Source Roy Morgan January - December 2006 Michael sees a cross channel advertisement promoting the iCook with Kids program. He gets up to get another beer from the fridge
    • None
    • None
    Michael's mother Jan comes over on Sunday and flicks through the program guide and stumbles across the iCook with Kids program. While distracting his mother, Michael switches the channel to the WWF
    • None
    • None
    • User needs
    • The user has no needs relating to this show.
    • Prefers entertaining 'lean' back programming.
  • Inspiration for iCook for Kids
    • A Recipe for success. Take a celebrity chef, add a spoonful of magic, a sprinkling of fun facts, bring to the boil and you've got a totally unique creative cooking adventure for kids.
    • Planet Cook, the hit kids cooking adventure TV series, is set to launch worldwide in a bid to engage and encourage kids around the globe to have fun with cooking whilst learning more about healthy eating and balanced diets.
    • This natural world adventure developed by Platinum Films for BBC is hosted by popular chef Kevin Woodford. The show will amaze and astound, surprise and delight. It's not about following a recipe, it's about inventing one.
    • Set on a tropical fantasy island, each episode sees Captain Cook (Kevin Woodford), guide three young Cook Cadets as they create and invent fun food against the clock. Captain Cook provides the culinary skill but relies on Bouma (Dave Benson-Philips), who just happens to be a magical yeti, to add a sprinkling of his own unique magic.
    • TV personality, Ruby Wax is the voice of super computer, Roxy, whose 'Info-Bites' form the creative themes of individual episodes. Planet Cook reaches Planet Earth at a crucial time for food. Recent concerns over children's and adult's lifestyle choices including food, drink, exercise and our general well being are now at the top of the national and international agenda.
    • Each recipe in the show has been analysed by independent, qualified nutritionists to fit within the context of a balanced, healthy diet. The recipes are inspired by the natural world - from volcanoes to leaf-eating dinosaurs - giving Captain Cook the inspiration to create delicious dishes like 'Erupting Volcano Surprise' and 'Dinosaur Calzone'.
    http://shop.abc.net.au/browse/product.asp?productid=735620