Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Marketing plan

on

  • 910 views

 

Statistics

Views

Total Views
910
Views on SlideShare
910
Embed Views
0

Actions

Likes
0
Downloads
48
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Marketing plan Marketing plan Presentation Transcript

    • Marketing Plan Authors: Chucshwal Sangmhchai Presenters: Chucshwal S.
    • Objectives
      • Marketing planning
      • Tactical and Strategic Marketing Plans
      • Marketing planning process
      • Marketing audits
      • Corporate Planning
      • Assumptions
      • Marketing Objectives
      • Marketing Strategy
      • Marketing Program
      • Mission statements
    • Marketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitors Design for creating value
    • Marketing Planning Process
      • Definition:
      • The application of marketing resources to achieve marketing objectives.
    • Marketing Planning
      • Plan B2 classification of a business plan, short-term (1 year), medium term (1-3years) and long-term (3-5 years) by major product.
      • On the economy at that time. The Company has the flexibility to be timely.
    • Marketing Planning Process
      • A major change in strategy. And direction of business in the last 3 years by major product.
      • Reduction steps operations to Shorter.
      • Packaging design to reduce costs. Marketing strategy is “Services.” save cost of the customer.
    • Marketing Planning Process
      • The risks involved business operations.
      • Procurement of raw materials The packaging material Availability of backup Technical services offsite
    • Marketing Planning Process
      • Strategies to manage risks that occur by major product.
      • Sales coordinator
      • Gantt chart
      • Meeting (A related third parties)
    • Marketing Planning Process
      • Profile targets for business margin, The key variables to achieve the goal.
      • 45 percents margin, Attention with care of existing customers with excellent service.
    • Marketing Planning Process
      • The market penetration “New customer base or a new customer. “
      • Sources of information Corporate sponsors such as business, government and private sector.
      • Construction group.
    • Marketing Planning Process
      • Overview of the industry and growth.
      • The problem of insufficient raw materials. Coordination within sales, production and packaging departments.
    • Marketing Planning Process
      • Overview of the industry and growth.
      • Home repairs, flooding. To support ASEAN in 2015.
    • Develop a Market Plan
      • Strict compliance with Supplier.
      • Sales report design.
        • System as a standard, sales performance.
        • As a new customer. Find and contact new customers must be made 3/4 every day.
        • And the report will provides a strategy .
    • Essential of Marketing Planning
      • Assessment plan “National economic policy.”
      • We need marketing planning when hostiles increased and environment is complex.
    • Our Challenge
      • We should manage:
      Cost Optimization Revenue Profit Return on investment
    • A Goal is a dream with a deadline Chucshwal S.