Marketing plan


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Marketing plan

  1. 1. Marketing PlanMarketing Plan Authors:Authors: Chucshwal SangmhchaiChucshwal Sangmhchai Presenters: Chucshwal S.Presenters: Chucshwal S.
  2. 2. ObjectivesObjectives  Marketing planningMarketing planning  Tactical and Strategic Marketing PlansTactical and Strategic Marketing Plans  Marketing planning processMarketing planning process  Marketing auditsMarketing audits  Corporate PlanningCorporate Planning  AssumptionsAssumptions  Marketing ObjectivesMarketing Objectives  Marketing StrategyMarketing Strategy  Marketing ProgramMarketing Program  Mission statementsMission statements
  3. 3. Marketing PlanningMarketing Planning Market Needs Wants Strengths of organization Weakness of organization Existing competitors Expected competitorsDesign for creating value
  4. 4. Marketing PlanningMarketing Planning ProcessProcess Definition:Definition:  The application of marketingThe application of marketing resources to achieve marketingresources to achieve marketing objectives.objectives.
  5. 5. Marketing PlanningMarketing Planning  Plan B2 classification of a businessPlan B2 classification of a business plan, short-term (1 year), mediumplan, short-term (1 year), medium term (1-3years) and long-term (3-term (1-3years) and long-term (3- 5 years) by major product.5 years) by major product.  On the economy at that time.On the economy at that time. The Company has the flexibility to beThe Company has the flexibility to be timely.timely.
  6. 6. Marketing PlanningMarketing Planning ProcessProcess  A major change in strategy. AndA major change in strategy. And direction of business in the lastdirection of business in the last 3 years by major product.3 years by major product.  Reduction steps operations toReduction steps operations to Shorter.Shorter.  Packaging design to reduce costs.Packaging design to reduce costs. Marketing strategy is “Services.”Marketing strategy is “Services.” save cost of the cost of the customer.
  7. 7. Marketing PlanningMarketing Planning ProcessProcess  The risks involved businessThe risks involved business operations.operations.  Procurement of raw materialsProcurement of raw materials The packaging materialThe packaging material Availability of backupAvailability of backup Technical services offsiteTechnical services offsite
  8. 8. Marketing PlanningMarketing Planning ProcessProcess  Strategies to manage risks that occurStrategies to manage risks that occur by major major product.  Sales coordinatorSales coordinator  Gantt chartGantt chart  Meeting (A related third parties)Meeting (A related third parties)
  9. 9. Marketing PlanningMarketing Planning ProcessProcess  Profile targets for business margin,Profile targets for business margin, The key variables to achieve theThe key variables to achieve the goal.goal.  45 percents margin, Attention with45 percents margin, Attention with care of existing customers withcare of existing customers with excellent service.excellent service.
  10. 10. Marketing PlanningMarketing Planning ProcessProcess  The market penetration “NewThe market penetration “New customer base or a new customer. “customer base or a new customer. “  Sources of informationSources of information Corporate sponsors suchCorporate sponsors such as business, government and privateas business, government and private sector.sector.  Construction group.Construction group.
  11. 11. Marketing PlanningMarketing Planning ProcessProcess  Overview of the industry and growth.Overview of the industry and growth.  The problem of insufficient rawThe problem of insufficient raw materials.materials. Coordination within sales, productionCoordination within sales, production and packaging departments.and packaging departments.
  12. 12. Marketing PlanningMarketing Planning ProcessProcess  Overview of the industry and growth.Overview of the industry and growth.  Home repairs, flooding.Home repairs, flooding. To support ASEAN in 2015.To support ASEAN in 2015.
  13. 13. DevelopDevelop a Market Plana Market Plan  Strict compliance with Supplier.Strict compliance with Supplier.  Sales report design.Sales report design. – System as a standard, sales performance.System as a standard, sales performance. – As a new customer. Find and contact newAs a new customer. Find and contact new customers must be made 3/4 every day.customers must be made 3/4 every day. – And the report will provides a strategyAnd the report will provides a strategy..
  14. 14. Essential of MarketingEssential of Marketing PlanningPlanning  Assessment plan “National economicAssessment plan “National economic policy.”policy.”  We need marketing planning whenWe need marketing planning when hostiles increased and environment ishostiles increased and environment is complex.complex.
  15. 15. Our ChallengeOur Challenge  We should manage:We should manage: Revenue Profit Return on investment Cost Optimization
  16. 16. A Goal is a dreamA Goal is a dream with a deadlinewith a deadline Chucshwal S.Chucshwal S.