Survey

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Survey

  1. 1. Qualitative Research Methodsv What is it?v Answer: addresses the what, why & how.v Exploratory---1st step.v Involves small samples—not generalizable.v Relies on interpretation of findings; data are “touchy-feely.”v Methods included focus groups, intensive interviews, observations, historical, legal, ethnography.
  2. 2. Quantitative Research Methodsv What is it?v Answer: addresses the how manyv Descriptive or analyticalv Involves larger sample-- generalizable.v Relies on objective analysis of findingsv Methods include surveys, experiments, content analysis
  3. 3. Quantitative Analysis
  4. 4. Research Methods LOGO 10. Survey Part 2. Social and Behavioral Sciences
  5. 5. Research Questions and Hypothesesv Research questions are basically statements that express the core exploratory interests of the survey.v A hypothesis is a tentative explanation of a particular phenomenon or a supposition about potential relationships that might exist between two or more concepts.
  6. 6. Research Questions and Hypothesesv Narrowing the research to specific questions and/or hypotheses will help the researcher design a survey that is § concise § to the point § reaches proper audience
  7. 7. Survey Data Collection Methods单击图标添加表格 Advantages Disadvantages • Less costly than telephone or • Low response rate personal interview • Low motivation to take • Respondents have more time surveyMail Survey to contemplate questions • Response bias (e.g., more • Respondents might feel less educated might be more inhibited since interviewer is likely to take survey) not present • Delays in survey returns • Good response rate • Technology-related • Data are collected in time- difficulties in reaching efficient manner respondentsTelephone • Interviewer can probe • Length of questions mustSurvey respondents be short • Interviewer can urge • Does not allow use of respondents to participate visuals
  8. 8. Survey Data Collection Methods单击图标添加表格 Advantages Disadvantages • Good response rate • High costs • Interviewer can build • Consumes timePersonal rapport with respondent • Response bias (e.g.,Interview • Allows use of visuals and respondents might provide audio socially desirable responses) • Good response rateGroup- • Potential interaction • Researcher available toAdministered answer questions from between respondentsSurvey • Potential high costs respondents • Can access large number of • Not all potential respondents at one time respondents have Internet • Low costs in data collection access or use the InternetOnline • Data can be automatically • Response bias (e.g., peopleSurvey entered into program for who are not computer savvy analysis might not respond) • Allows use of visuals and • Survey length must be audio short
  9. 9. ONLINE METHODOLOGICAL OPPORTUNITIESv The top three most used quantitative methods in research articles: • Survey surveymonkey.com • Content analysis • Experimentv Other methods used: § Case studies § Focus groups
  10. 10. ONLINE METHODOLOGICAL OPPORTUNITIESv The top three most used quantitative methods in research articles: • Survey surveymonkey.com • Content analysis • Experimentv Other methods used: § Case studies § Focus groups

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