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Social Media Marketing 2014 for Real Estate

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Social Media Marketing changes that real estate agents need to be aware of and institute in 2014 (Part 1 of two)

Social Media Marketing changes that real estate agents need to be aware of and institute in 2014 (Part 1 of two)

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  • 1. Social Media Marketing For Real Estate (2014) Presenter: Chuck Ward “Pro” Director of Marketing
  • 2. Social Media for Real Estate 1. What is it ? 2. Why do you need it? 3. How do you get it done?
  • 3. Social Media for Real Estate 1. What is it ? • The use of dedicated websites and applications to communicate (informally) with other users, or to find people with similar interests to oneself (you, the real estate agent)
  • 4. Social Media for Real Estate 1. What is it ? • “to find people with similar interests to oneself (you, the real estate agent)” • Communicate about the selling, listing and purchasing of real estate
  • 5. How Many Social Media Sites Exist? Wikipedia – List of 202 separate social media sites ExpandedRamblings.com – List of 387 separate social media sites (I don’t think anyone really knows how many TOTAL social media sites exists)
  • 6. Top Social Media Sites • • • • • • • • • Facebook YouTube Twitter Tumblr StumbleUpon Google Plus (G+) Link Orkut Plaxo • • • • • • • • • Pinterest Reddit Delicious Cafemom Flickr Foursquare Friendster Instagram Plurk
  • 7. Social Media Sites  Social Media Sites are categorized into four major groups • Micro Blogging – Twitter – Tumblr – Plurk • Social • Location Based – Foursquare – Yelp • Image Based – Instagram – Pinterest
  • 8. Social Media for Real Estate 1. Why do agents need social media?  Social Media is mobile optimized content  Social Media is interactive content 2. Three Other Reasons  Social Media marketing is purposeful marketing  Social Media marketing is data based marketing  Social Media marketing gives timely and relevant content
  • 9. Expected Changes 2014 • Increase in visual messages – Agents will need to have a visual, shareable message • Mobile Content – All content of real estate agents will need to be mobile optimized / responsive (websites included) • Replace analytics with predictive tools – (I disagree with this, you will need both) (Source: socialmediatoday.com)
  • 10. Trends that Agents Need to Incorporate in 2014 1. Facebook Video Ads 2. Twitter Ads 3. Google + Ads 4. Remarketing Ads (Google and Facebook)
  • 11. Thursday Agenda • Create a Facebook business fan page in under 10 minutes • How to install the Real Access Pro Facebook Application for Property Listing • How to create customized pages (tabs) within Facebook • Posting your properties on multiple social media outlets in less than 2 minutes each
  • 12. Contact Presenter: Chuck Ward Director of Marketing and Training Real Access Pro 888-884-0303 chuck.ward (at) realaccesspro.com Ask Me How to Get Into the “Pro” Family and Become a “Pro” in your business

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