Real Estate Marketing using Vine

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What the Vine video app is, including history and statistics, along with marketing ideas for real estate agents and office using the vine video app

What the Vine video app is, including history and statistics, along with marketing ideas for real estate agents and office using the vine video app

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  • 1. Vine Ripened Video Vine Video App For Real Estate Agent Marketing Presenter: Chuck Ward Real Access Pro
  • 2. About Real Access Pro • Business Development Platform for Real Estate Agents and Brokers – Owners – Property Marketing – Virtual Tours – Transaction Management – Real Estate Agent Training Program – And Much More
  • 3. About Real Access Pro • We help you increase the amount of fruit in your business • By helping your change and fertilize your roots of your business
  • 4. Last Week’s Training FollowUp • Last week, we discussed how and why to use Instagram – How to Use It – Marketing Ideas – What Instagram Is
  • 5. Last Week’s Training FollowUp • How to Upload to Instagram directly from your computer • Use this to create stronger images with calls-to-action
  • 6. History of Vine • Vine is a video sharing and social media application for smart phones and tablets (mobile internet) • Acquired by Twitter in Oct 2012 • Released by Twitter in Jan 2013 • Enables users to share short 6 second videos directly to social media
  • 7. Vine Statistics • Apr 9 2013 – Vine app becomes most downloaded app in the iOS store • Dec 17 2013 – Vanity URL’s allowed • User Base Statistics: – Approximately 13 Million
  • 8. Vine Statistics • Stop Motion animation is seen as Vine’s potential and niche (source:BBC) • Use in Journalism – 2/1/2013 Used by Turkish journalist to document the aftermath of a suicide attack
  • 9. Vine Statistics • April 15, 2013 • A record number of 19,667 Vine Tweets / Videos are sent out from the Boston marathon attack (source: Buzzfork)
  • 10. THE WHY (An A-HA Moment) Because Life (and technology) is always evolving
  • 11. THE WHY (An A-HA Moment) • Laptops will be a thing of the past • Desktop computers will become outdated • Internet on mobile device will continue to evolve, get better and gain more traction
  • 12. Why Use Vine • The average use of Vine is aged 18 – 24 • This age demographic holds over 7 Billion dollars in buying power • (They are your next real estate client)
  • 13. Why Use Vine (Fishing Analogy)
  • 14. Why Use Vine (Fishing Analogy)
  • 15. Why Use Vine (Fishing Analogy)
  • 16. Why Use Vine (Fishing Analogy • • • • • Attract and Catch more Fish Do it more efficiently More fish = more bites More Bites = more fish caught More fish caught = more dinner and more often
  • 17. Where would You Rather Eat At?
  • 18. This is YOUR (New) Ocean
  • 19. Specific Real Estate Marketing Ideas Using Vine Video App • Property Marketing – Concentrate on Key Features of a Property – Concentrate on One Room – Quick 360 o clip of the outside (or other great views like the top of a condo overlooking the city or beach)
  • 20. Specific Real Estate Marketing Ideas Using Vine Video App • Area Information – Short Clips about an Area – Example: I-4 Connector
  • 21. Specific Real Estate Marketing Ideas Using Vine Video App • Area Expertise – Best Business Partners that you work with and recommend • (referral partner strategy) – Area Restaurants • (referral partner strategy) – Area Events and Festivals
  • 22. Specific Real Estate Marketing Ideas Using Vine Video App • Stop Motion Videos – Take several images and lace them together in a video – Have fun – Pass The Time – Let people into your life and get to know you
  • 23. Specific Real Estate Marketing Ideas Using Vine Video App • Professional – Introduce Your Team – Give Simple, Yet straight forward CTA’s (calls to action) • Send people to your blog content on your website • Send people to your virtual tours on YouTube – Short Business Promo’s • Interviews • Referral Partners
  • 24. The Keys to The Kingdom of Vine • Build Your Twitter Base – Refer to the Twitter Class from Jan 2014 • Use Hashtags – Content Organization – Easy Search for Users • Time Management – Waiting on an appointment, make a quick video
  • 25. The Keys to The Kingdom of Vine USE IT MORE THAN JUST ONE TIME
  • 26. How Will You Know It’s Working (or Not) • Your Phone Rings • Your Email Box Starts to Fill Up • Your Twitter and Other Social Media account Starts to Get Increased Interaction • User Interaction within the Application
  • 27. How Will You Know It’s Working (or Not) There is always Vine analytics
  • 28. Thursday • How to use Vine – Account Set up – Video Creation – Posting to Social Media (automation)
  • 29. Thank You For Attending Presented by: Chuck Ward Director of Marketing and Training Real Access Pro, Clearwater, FL