Real Estate Graphics Training - Omg graphics PT 1
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Real Estate Graphics Training - Omg graphics PT 1

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First part of a multi part class for real estate agents and how to get better graphics for better marketing, for more business and higher commissions

First part of a multi part class for real estate agents and how to get better graphics for better marketing, for more business and higher commissions

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Real Estate Graphics Training - Omg graphics PT 1 Real Estate Graphics Training - Omg graphics PT 1 Presentation Transcript

  • OMG Graphics Presenter: Chuck Ward “Pro” Director of Marketing
  • Newest NAR Stats (about Agents) • NAR Member Profile – – – – 2013 Median Income: $43.5K Volume: $1.5 Million Transactions: 12
  • Rules For Class • Silence Your Cell Phone • Questions in the Chat Box • Apply Your Learning
  • Home Buyer Search Metrics According to the most recent Talking Points published by the National Association of Realtors (NAR): – Nine out of 10 recent buyers used the Internet in their home search. – I've read other sources citing 93%. – One agent in Texas claims it's 99%!
  • Home Buyer Search Metrics One thing is certain, the Internet is The King when it comes to promoting your newly listed property for sale. Good pictures are a crucial marketing tool for a home sale. (source:Louisvillehomesblog.com)
  • Are you leaving money on the table for your clients (and ultimately, for yourself)
  • Graphics for Real Estate
  • Top Real Estate Photography Mistakes 1. Blurry Photos 2. Small Images 3. Incorrect Aspect Ratio (extra white space) 4. Lighting 5. Closely Cropped 6. Lack of Fisheye Lens or Used Improperly 7. Animals in the image 8. TimeStamp 9. Old Photos 10. Clutter 11. Photo Flow 12. Underexposed Photos 13. Vertical / Horizontal Lines
  • Top Real Estate Photography Mistakes (realtor.com) 1. Updating photos with the seasons 2. Photographing valuables (works of art) 3. Political Photos 4. ManCaves (themed in sports)
  • Chuck’s ManCave/Kitchen This is where I test and see what’s working for you (My corner of the institution)
  • Class Agenda Class 2 (Thursday 3/6) • Software Usage – Cropping – Panoramic Picture Creation – Removing and Adding Elements – Adding Text – General Image Improvement • Social Media Sizes • Social Media Images Class 3 (Tuesday 3/11) • Software Usage (continued) – How to Get Better Results – Creating Marketing Pieces on a Budget – Favicons • Software to Use – – – – Gimp Paint Photoshop Snag-It
  • Class Agenda Class 4 (Thursday 3/13) • Legal Discussion – Copyrights – Licensing – Getty Images Predatory Lawsuits • TinEye • Adding Watermarks to Images • Which Colors Are Best – Black and Yellow Additional Subjects to Be Included • Tips and Tricks – Screenshot Tools – Tagging for SEO – Free Graphics • Where to Post for More Exposure • Creating Infographics • Creating Custom Headers for the Real Access Pro Property Websites
  • Training Calendar • Subjects, Dates and Times are subject to change with (or without notice) • Meaning • We may add on a few classes to this
  • Future Classes • Month Long Training Series WORDPRESS WEBSITE CREATION SUPPORTING SOCIAL MEDIA Campaigns
  • Please like Kathy’s page http://www.facebook.com/realesta tebuckscounty
  • Thanks For Attending Presenter: Chuck Ward Director of Marketing Head Trainer Real Access Pro 888-884-0303 x200 chuck.ward (at) realaccesspro.com