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Real estate blogging made simple and quick
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Real estate blogging made simple and quick

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Transcript

  • 1. Blogging Made Simple Using the Real Access Pro Blogging Platform to Gain Better Status In Less Time for Less Money
  • 2. Let’s Learn How to Spring Forward in Our Real Estate Business
  • 3. Why this Image is Important Hubspot’s Chief Revenue Officer Mark Roberge If he was a real estate professional – his two goals would be (and how to accomplish in 4 steps)
  • 4. Re Cap • On Tuesday we learned – Companies that blog gain clients and customers – Blogging is great for Page One Search Rankings • Clients and Potential Clients – Find us on the internet – See us as an Expert – Call and give us money (commission checks)
  • 5. Therefore Blogging makes us money
  • 6. Today We Learn HOW to Blog
  • 7. Simple Things First • We should we blog at – In order of preference 1. Our own website (it does us the most good) 2. Real Access Pro Property Blogging System (PLOG) 3. Active Rain 4. Google Blogger
  • 8. What is Blogging • Blogging is a collection of subjects and content, links, media, and video all revolving around one central theme • Our central theme Us as Real Estate Agents (or Related)
  • 9. Where to Start • Sit down at your computer – Or with a legal pad • Turn on the computer • Start to Type (or write)
  • 10. Subject Matter • But what I am going to write about? • Answer (Anything) • Properties for Sale • Questions & Answers  Resource 75 subjects to blog about http://bit.ly/1kLiKx0
  • 11. Some Subjects • A story about your neighborhood • Local business, and send them a copy. • Your pet • Go through your email, is there a question or comment from one of your clients that can be made into a post? • Listen to your buyers and sellers, they give you blog food. • (Good or Bad) Conversations with other agents can be a source of great content • Architecture or housing styles in your area • Historic buildings • Market statistics for your area, including average prices and absorption rates • Read the blogs and look for ideas to build on or spin a new idea from.. • Take a picture write a post. • Home maintenance • Things that go wrong with real estate sales • Home owners insurance • Gardening and landscaping • Your city council • A new development • Lofts • Decorating ideas • Real estate industry news - with your own unique commentary • Mortgages news • Interest Rates • Credit scores • Consumer hoaxes and scams • First time home buyer programs • Working with seniors • Schools
  • 12. Resources Links for Subjects http://realestatetomato.typepad.com/the_real_ estate_tomato/2007/07/food-for-fodder.html http://activerain.com/blogsview/2685091/blogg ing-ideas?page=2 http://activerain.com/blogsview/2683551/blogg ing-topics-and-events-for-2012-are-you-ready- http://activerain.com/blogsview/4320988/what- blog-posts-get-people-calling-you-in-the-rain- best-topics (best article includes traffic views)
  • 13. Other Resources • Houselogic.com • Realtor.com has some articles
  • 14. Real Access Pro Plog Platform
  • 15. Real Access Pro Plog Platform
  • 16. Real Access Pro Plog Platform 1. At the Properties panel 2. Clicks on the tools icon (the wrench) 3. Right column, towards the bottom, look for Website links
  • 17. Real Access Pro Plog Platform
  • 18. Pick the date you wish for your blog to post (or become visible) Can be now or future
  • 19. http://agentmarketing.com/blogs/1376119721/1/5-bedroom-home-for-sale-in- MCLEAN.html
  • 20. But Are these Steps Enough ? • As Conny (one of the members of the grasshopper pro group) said: “ I searched for my listing and could not find it on the front of the internet. Your marketing was one page 9. “
  • 21. But Are these Steps Enough ? • Very Valid and Great Point • Come back on Tuesday when I discuss techniques that will get your listing (or other content on Page 1 in 24 hours or less
  • 22. What is Content Optimization Satisfying certain requirements of content structure SO THAT We (our content / listings / etc) are found on the top on the internet haystack
  • 23. Search Phrase “Fsbos yardley pa” 142,000 results Spot # 8 on page 1
  • 24. Basic Steps of Content Optimization • Keyword Determination – What search words or search phrase do you want to be found for – How quickly do you want to be found • Words to Bold, underline, italicize • Linking to the internet
  • 25. Thanks for Attending Presenter: Chuck Ward Director of Marketing and Training Real Access Pro 888-884-0303 helpdesk (at) realaccesspro.com chuck.ward (at) realaccesspro.com