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Blogging Made Simple
Using the Real Access Pro Blogging
Platform to Gain Better Status
In Less Time for Less Money
Let’s Learn How to Spring Forward
in Our Real Estate Business
Why this Image is Important
Hubspot’s Chief Revenue
Officer
Mark Roberge
If he was a real estate
professional – his two
go...
Re Cap
• On Tuesday we learned
– Companies that blog gain clients and customers
– Blogging is great for Page One Search Ra...
Therefore
Blogging makes
us money
Today
We Learn
HOW
to Blog
Simple Things First
• We should we blog at
– In order of preference
1. Our own website (it does us the most good)
2. Real ...
What is Blogging
• Blogging is a collection of subjects and
content, links, media, and video all revolving
around one cent...
Where to Start
• Sit down at your computer
– Or with a legal pad
• Turn on the computer
• Start to Type (or write)
Subject Matter
• But what I am going to
write about?
• Answer (Anything)
• Properties for Sale
• Questions & Answers
 Res...
Some Subjects
• A story about your neighborhood
• Local business, and send them a copy.
• Your pet
• Go through your email...
Resources Links for Subjects
http://realestatetomato.typepad.com/the_real_
estate_tomato/2007/07/food-for-fodder.html
http...
Other Resources
• Houselogic.com
• Realtor.com has some articles
Real Access Pro Plog Platform
Real Access Pro Plog Platform
Real Access Pro Plog Platform
1. At the Properties panel
2. Clicks on the tools icon (the wrench)
3. Right column, towards...
Real Access Pro Plog Platform
Pick the date
you wish for
your blog to
post (or
become visible)
Can be now or
future
http://agentmarketing.com/blogs/1376119721/1/5-bedroom-home-for-sale-in-
MCLEAN.html
But Are these Steps Enough ?
• As Conny (one of the members of the
grasshopper pro group) said:
“ I searched for my listin...
But Are these Steps Enough ?
• Very Valid and Great Point
• Come back on Tuesday when I discuss
techniques that will get y...
What is Content Optimization
Satisfying certain requirements of content
structure
SO THAT
We (our content / listings / etc...
Search Phrase
“Fsbos yardley pa”
142,000 results
Spot # 8 on page 1
Basic Steps of Content Optimization
• Keyword Determination
– What search words or search phrase do you want
to be found f...
Thanks for Attending
Presenter: Chuck Ward
Director of Marketing and Training
Real Access Pro
888-884-0303
helpdesk (at) ...
Real estate blogging made simple and quick
Real estate blogging made simple and quick
Real estate blogging made simple and quick
Real estate blogging made simple and quick
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Real estate blogging made simple and quick

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Transcript of "Real estate blogging made simple and quick"

  1. 1. Blogging Made Simple Using the Real Access Pro Blogging Platform to Gain Better Status In Less Time for Less Money
  2. 2. Let’s Learn How to Spring Forward in Our Real Estate Business
  3. 3. Why this Image is Important Hubspot’s Chief Revenue Officer Mark Roberge If he was a real estate professional – his two goals would be (and how to accomplish in 4 steps)
  4. 4. Re Cap • On Tuesday we learned – Companies that blog gain clients and customers – Blogging is great for Page One Search Rankings • Clients and Potential Clients – Find us on the internet – See us as an Expert – Call and give us money (commission checks)
  5. 5. Therefore Blogging makes us money
  6. 6. Today We Learn HOW to Blog
  7. 7. Simple Things First • We should we blog at – In order of preference 1. Our own website (it does us the most good) 2. Real Access Pro Property Blogging System (PLOG) 3. Active Rain 4. Google Blogger
  8. 8. What is Blogging • Blogging is a collection of subjects and content, links, media, and video all revolving around one central theme • Our central theme Us as Real Estate Agents (or Related)
  9. 9. Where to Start • Sit down at your computer – Or with a legal pad • Turn on the computer • Start to Type (or write)
  10. 10. Subject Matter • But what I am going to write about? • Answer (Anything) • Properties for Sale • Questions & Answers  Resource 75 subjects to blog about http://bit.ly/1kLiKx0
  11. 11. Some Subjects • A story about your neighborhood • Local business, and send them a copy. • Your pet • Go through your email, is there a question or comment from one of your clients that can be made into a post? • Listen to your buyers and sellers, they give you blog food. • (Good or Bad) Conversations with other agents can be a source of great content • Architecture or housing styles in your area • Historic buildings • Market statistics for your area, including average prices and absorption rates • Read the blogs and look for ideas to build on or spin a new idea from.. • Take a picture write a post. • Home maintenance • Things that go wrong with real estate sales • Home owners insurance • Gardening and landscaping • Your city council • A new development • Lofts • Decorating ideas • Real estate industry news - with your own unique commentary • Mortgages news • Interest Rates • Credit scores • Consumer hoaxes and scams • First time home buyer programs • Working with seniors • Schools
  12. 12. Resources Links for Subjects http://realestatetomato.typepad.com/the_real_ estate_tomato/2007/07/food-for-fodder.html http://activerain.com/blogsview/2685091/blogg ing-ideas?page=2 http://activerain.com/blogsview/2683551/blogg ing-topics-and-events-for-2012-are-you-ready- http://activerain.com/blogsview/4320988/what- blog-posts-get-people-calling-you-in-the-rain- best-topics (best article includes traffic views)
  13. 13. Other Resources • Houselogic.com • Realtor.com has some articles
  14. 14. Real Access Pro Plog Platform
  15. 15. Real Access Pro Plog Platform
  16. 16. Real Access Pro Plog Platform 1. At the Properties panel 2. Clicks on the tools icon (the wrench) 3. Right column, towards the bottom, look for Website links
  17. 17. Real Access Pro Plog Platform
  18. 18. Pick the date you wish for your blog to post (or become visible) Can be now or future
  19. 19. http://agentmarketing.com/blogs/1376119721/1/5-bedroom-home-for-sale-in- MCLEAN.html
  20. 20. But Are these Steps Enough ? • As Conny (one of the members of the grasshopper pro group) said: “ I searched for my listing and could not find it on the front of the internet. Your marketing was one page 9. “
  21. 21. But Are these Steps Enough ? • Very Valid and Great Point • Come back on Tuesday when I discuss techniques that will get your listing (or other content on Page 1 in 24 hours or less
  22. 22. What is Content Optimization Satisfying certain requirements of content structure SO THAT We (our content / listings / etc) are found on the top on the internet haystack
  23. 23. Search Phrase “Fsbos yardley pa” 142,000 results Spot # 8 on page 1
  24. 24. Basic Steps of Content Optimization • Keyword Determination – What search words or search phrase do you want to be found for – How quickly do you want to be found • Words to Bold, underline, italicize • Linking to the internet
  25. 25. Thanks for Attending Presenter: Chuck Ward Director of Marketing and Training Real Access Pro 888-884-0303 helpdesk (at) realaccesspro.com chuck.ward (at) realaccesspro.com
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